Which of the major pricing strategies does the LCBO employ when introducing new products?

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Marketing An Introduction

ISBN: 978-0133581584

5th Canadian edition

Authors: Philip Kotler, Valerie Trifts, Lilly Gary Armstrong

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Question Posted: Feb 22, 2017 12:11 AM

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Which of the major pricing strategies does the LCBO employ when introducing new products?

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Standard markup which is costbased pricing cost plus pricing Wh...View the full answer

Marketing An Introduction

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