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business
business communication

Questions and Answers of Business Communication

Name and briefly explain three philosophical frameworks used in social research.
Give an example of how simple and concise qualitative data can be coded numerically.
Explain why the numerical coding of qualitative data can be inappropriate.
Explain the limits of research developed without a theoretical base.
Explain what is meant by the statement ‘concepts are the building blocks of theory’.
Briefly explain the process of developing theory, as detailed in the chapter.
Can you briefly explain the meaning of the concluding statement?
What are the key elements of a research proposal?
Develop and detail a search strategy for literature from the literature review of your research project.
What constitutes a viable research project?
Outline three research statements/questions for three viable research projects.
Explain why these research projects are ‘viable’.
Develop an aim and a series of objectives for each of the research projects.
Propose a research methodology for each of the three research projects.
Explain why the proposed methodologies are appropriate.
Explain what is meant by literature in the context of a research project.
Based on your reading of the methodology and methods outlined in the research proposal above, what can you say about the epistemological and ontological assumptions underpinning this research?
What is the relationship between the conceptual framework and the theoretical framework?
What is a theoretical framework?
Outline a literature search strategy.
What is meant by a critical engagement with the literature?
Explain the role of references in the literature review.
What is a bibliography?
How does the researcher develop the key argument for the literature review?
Having read both of the sample literature review, can you explain why one of the reviews is better than the other?
The methodological framework emerges from the conceptual framework. Explain this statement.
Name and briefly explain five different research methodologies.
Name the research methodology you intend to use in your research project, and explain why it is the most appropriate research methodology for your research.
Outline and briefly explain the key elements of the methodological framework.
Explain the meaning of the word triangulation and the use of triangulation in social science research.
Explain the key differences between survey research methodology and case study research methodology.
Explain the term narrative enquiry in relation to social science research.
What do you think of Genji’s project?
Explain what is meant by the term the population of the research project.
What are random numbers? How are they used in sampling in research projects?
Detail and explain the reasons why a researcher would engage in sampling with a research population.
Explain the difference between probability and non-probability sampling.
What is simple random sampling and how is it used?
Outline an example of a research project that should be developed using a stratified sampling technique. Explain why a stratified sampling method should be used in this research project.
What is meant by the term judgemental sampling method and how and when is such a method used in research?
It is important that you use appropriate data gathering methods. Why is this the case?
In the exercise in this case study the sampling method used is systematic sampling. Can you define this sampling method and explain how it works?
What is meant by the term primary sources?
Use the internet to find a journal article detailing a business research project conducted using archival research. Critically appraise that research project.
What is meant by the term secondary sources?
Secondary source data is particularly useful to researchers who cannot access primary sources. Explain this statement.
Detail and explain three potential problems in using secondary data sources.
Briefly outline an idea for a research project to be developed using only secondary data sources.
Explain the utility of second sources in research. Use the case study at the end of this chapter to help with this exercise.
What is archival research?
Do you think that the data used in this case study are useful and appropriate data, in relation to the phenomenon under investigation?
Explain what is meant by observation in field research?
Detail and explain how you would critique an observation study.
What is meant by the term rigour in social research?
Name the three main types of observation engaged in by researchers.
What are the three critical decisions to be made in any observation study?
Why would a researcher use an unstructured observation data gathering method?
Why would a researcher use a semi structured observation data gathering method?
Why would a researcher use a structured observation data gathering method?
What is unobtrusive observation in social research?
What is covert observation in social research and what are the main ethical issues in such research?
1. How was the observation conducted? 2. What data was gathered through the observation data gathering method? 3. What contribution, if any, did the observation data make to the findings? 4. Could
Name and briefly explain the five types of interview detailed in this chapter.
What is bias in research? Name and explain three different kinds of bias.
Outline the advantages and disadvantages of one-to-one in-depth interviews.
Design a simple flow chart for the design and conduct of a series of telephone interviews.
Detail and explain the reasons why a researcher would decide to conduct group interviews?
What are the key issues in conducting structured interviews?
What is a focus group and how is it different from a group interview?
Outline the key advantages and disadvantages of online interviews and focus groups.
Design a simple research project using a focus group using computer-mediated communication (CMC).
Design a simple research project using a face-to-face (FTF) focus group.
We are told in the journal article what sampling methods were used in the study.For the in-depth interviews, a purposive sampling method was used. For the questionnaires, a convenience sampling
Why are questionnaires particularly useful with large, geographically spread populations?
What is meant by the term response rate?
List and explain four key issues in designing a questionnaire.
Explain what a Likert scale is and design a ten item Likert scale to measure attitudes to a new product.
Explain what a rating scale is and design a ten item rating scale for a training programme.
What is a semantic differential scale? Give an example.
What is meant by the term ‘sentence completion exercise’? Give an example.
Explain what vignettes are and briefly outline a small research project to be carried out using vignettes.
Explain the issues of validity and reliability in quantitative research.
List and explain the key issues in question design.
Can you critique the statement? Was the sample a random sample or a convenience sample?
The questionnaire contains examples of both open and closed questions. Can you identify the open and the closed questions?
Using the analytical framework and the simple structures for the data analysis chapter provided in this chapter, design a structure for the data analysis chapter of your research project.
Write a short paragraph n the key concerns in data management in a research project.
Describe a simple approach to quantitative data analysis.
Describe a simple approach to qualitative data analysis.
What are the four stages of data analysis, as explained in this chapter?
What is CADA, and what are the key advantages of CADA in data analysis?
What is SPSS, and what is it used for?
Explain in detail the acronym CAQDAS.
Explain the use of the analytical framework with the four frameworks approach to the research project.
The synopsis of the research published by Suboleski et al (2009) provides a good example of the detailed reflection on data, engagement with data, and management and analysis of data that researchers
What is a coding key?
What is the analytical framework in the four frameworks approach to the research project, and explain how it helps the researcher maintain focus in the research project.
Explain the difference between nominal, ordinal and interval level variables.
Explain what is meant by the terms univariate, bivariate and multivariate analysis.
Explain the differences between descriptive and inferential statistics.

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