Marketing Mistakes And Successes 11th Edition James F. Dartley - Solutions

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Think of a manager you have worked under or a leader you have been in close contact with. What were the main sources of this person's individual power? What was your reaction to the way this person exercised power?
What are the main sources of functional and divisional power?
Why is it important to have a power balance in an organization?
In what ways can the manager of a function deliberately set out to gain power inside an organization?
Why may conflict be good or bad for an organization?
What are the main sources of conflict between functions?
Why is it important for managers to try to reduce manifest conflict and create a good conflict aftermath?
What are the main conflict resolution strategies?
At what point does it become unethical to use organizational politics to promote either personal interests or the interests of a function or division?
What is the role played by ethical values in the negotiation and bargaining process to ensure that outcomes are fair and equitable?
Why is reaching a common understanding a necessary condition for communication to take place?
Why are members of an organization sometimes reluctant to express their feelings and emotions?
Why is feedback a necessary component of the communication process?
What jargon have you encountered? How did it hamper or help your understanding of the messages communicated to you?
Is filtering always dysfunctional? Why or why not?
Why do almost all organizations have grapevines?
Why are some people annoyed by the increasing use of e-mail and text messaging in organizations? Is there a better substitute?
Is the use of a communications medium high in information richness always desirable? Why or why not?
How have advances in IT changed the way employees communicate with each other on a day to day basis?
Should organizations have organization charts? If not, why not? If so, what should they be used for?
Do programmed decisions and the use of performance programs always evolve from what were originally nonprogrammed decisions? Why or why not?
For what kinds of decisions might the classical model be more appropriate than March and Simon's model?
How might the anchoring and adjustment heuristic affect goal setting?
Can the availability and the representativeness heuristics operate simultaneously? Why or why not?
How might decision-making groups fall into the escalation-of-commitment trap?
Why do members of diverse groups sometimes find it hard to make a decision?
In what ways can conflict in a decision-making group be both an advantage and a disadvantage?
Do all employees want to be empowered and make the decisions that their bosses used to make? Why or why not?
What is the relationship between the anchoring and adjustment heuristic and benchmarking?
What steps could be taken to make individual group members be more outspoken in suggesting a possible course of action is unethical?
What is the relationship between organizational design and structure?
What contingencies would cause an organization to choose an organic rather than a mechanistic structure?
Why do organizations group activities by function?
Why do organizations move to some kind of divisional structure?
What kind of organizational structure would you expect to find in(a) A fast-food restaurant(b) A company like GE or GM(c) A biotechnology company?
What kind of structure does your college or business use?
Why is coordinating functions and divisions a problem for an organization?
What are the main issues in deciding on the design of an organization's hierarchy of authority?
Why is mutual adjustment an important means of integration in most organizations?
What kinds of organizational activities are easiest to standardize? Most difficult?
What ethical rules should managers use when deciding which employees to terminate?
What ethical rules can help managers to best allocate authority and design their hierarchies?
How can the use of ethical principles help managers make the layoff process less painful for employees?
What effects do you think the way the layoff is managed will have on the employees who remain?
What are the building blocks of organizational culture?
How do newcomers learn the culture of an organization?
What four factors affect the kind of culture that develops in an organization?
In what ways can organizational culture increase organizational effectiveness?
How does national culture affect organizational culture?
Why is it important that an organization's members behave ethically? Why does unethical behavior occur?
How can you build and maintain an ethical culture?
When and under what conditions can values and norms become so strong that they cause employees to act in unethical ways?
What are the main forces for and impediments to change?
How do evolutionary change and revolutionary change differ?
What is the main purpose of total quality management?
What is a business process, and why is reengineering a popular instrument of change today?
Why is restructuring sometimes necessary for reengineering to take place?
Which type of change is likely to encounter the greatest resistance?
What are the main steps in action research?
What is organizational development, and what is its goal?
In what ways can team building and intergroup training promote organizational effectiveness?
What kinds of techniques should managers be allowed to use to change employee attitudes and behavior before their actions would be considered unethical?
Under what conditions is it ethical to terminate employees as a result of implementing an organizational change program?
What kind of guarantees should managers offer employees to enlist their support if they suspect layoffs may be necessary?
Is UTC pursuing evolutionary or revolutionary change or both?
In what ways do you think UTC’s ACE program improves its employees’ ability to adapt to changing contingencies? How easy would it be for other companies to implement a change program similar to UTC’s?
Many of us have been inspired to reduce our impact on the environment. Few, however, have gone as far as former reporter and documentary filmmaker Reed Paget. An American journalist covering the launch of the United Nation’s Global Compact in 2001, Paget was deeply impressed by this environmental
When a company acts in an ethically questionable manner, what types of problems are caused for the organization and its customers?
Overall, would it be more profitable for a business to follow the economic model or the socioeconomic model of social responsibility?
Why should business take on the task of training the hard-core unemployed?
To what extent should the blame for vehicular air pollution be shared by manufacturers, consumers, and government?
Why is there so much government regulation involving social responsibility issues? Should there be less?
Dancing Deer makes award-winning cakes, cookies, and brownies—and it also makes a difference in Boston’s inner city by providing jobs, training, benefits, and charitable donations. The company is not only dedicated to helping people it is dedicated to helping the environment. For example, its
Why might an individual with high ethical standards act less ethically in business than in his or her personal life?
How would an organizational code of ethics help to ensure ethical business behavior?
How and why did the American business environment change after the Great Depression?
What are the major differences between the economic model of social responsibility and the socioeconomic model?
What are the arguments for and against increasing the social responsibility of business?
Describe and give an example of each of the six basic rights of consumers.
There are more women than men in the United States. Why, then, are women considered a minority with regard to employment?
What is the goal of affirmative action programs? How is this goal achieved?
How do businesses contribute to each of the four forms of pollution? How can they avoid polluting the environment?
Our environment can be cleaned up and kept clean. Why haven’t we simply done so?
Describe the steps involved in developing a social responsibility program within a large corporation.
New Belgium Brewing (NBB), America’s first wind-powered brewery, aims to make both a better beer and a better society. Founded by husband-and-wife entrepreneurs Jeff Lebesch and Kim Jordan, the company offers European-style beers under intriguing brands such as Fat Tire and Sunshine Wheat.
You have been a public relations consultant to Merck and know the company well. You have just been summoned to the office of CEO Gilmartin. His hands tremble as he tells you of the latest research finding that Vioxx doubles the incident of heart attacks and strokes. He wants you to lay out a public
Be a devil’s advocate. Array all the arguments you can to Chief Executive Henry McKinnell of Pfizer that the company is making a big mistake in not pulling Celebrex off the market as Merck has done with Vioxx.
Do you think the aggressive drug advertising should be curtailed? Why or why not? If so, what limits would you impose?Merck spent more than $500 million on commercials proclaiming the virtues of Vioxx, only to have it revealed to be a risky remedy for arthritis. The pharmaceutical industry had
Does this sound like the new board will be the answer for drug safety? Why or why not?Plans for a special monitoring board to keep checking on medicines once they are on the market were announced February 15, 2005, on the eve of a three-day scientific meeting on the safety of prescription
You have a sure winner! The drug has been thoroughly tested before being recently introduced to the market, and it seems to be a wonder drug, perhaps in the $3 billion-revenue range. Side effects appear to be acceptable. The board wants a massive consumer advertising campaign. What would you do? Be
On balance, do you think Merck is an ethical and socially responsible company? Why or why not? How about Pfizer?
How could the disaster with Vioxx have been avoided in the first place?
What is your opinion of pharmaceutical advertising?
Discuss the idea of relative risk. What is the significance of it for the drug firm itself, for the FDA, for tort lawyers, and for the consumer?
Do you think Merck CEO Gilmartin acted wisely in recalling Vioxx? Why or why not?
It is 2004 and the latest research report confirms that Vioxx doubles the risk of heart attacks and strokes. Debate the decision to pull Vioxx off the market. Array as many arguments as you can for either decision, and be prepared to attack the arguments of the other side.
It is early 1990. You are the assistant to the CEO of MetLife. Rumors have been surfacing that life insurance sales efforts are becoming not only too high pressure but also misleading. The CEO has ordered you to investigate. You find that the legal department in the Southeast Territory has some
It is 1992. Internal investigations have confirmed that Urso and his “magnify cent” Tampa office are using deceptive selling techniques in disguising the life insurance aspects of the policies they are selling. As the executive in charge in the Southeast, describe your actions and rationale at
The ——— has hit the fan. The scandal has become well-publicized, especially with such TV programs as Dateline and 20/20. What would you do as top executive of MetLife at this point? How would you attempt to save the public image of the company?
Discuss the kinds of controls MetLife could have imposed in 1990 that would have make compliance actual and not token.A token effort at compliance to a regulatory complaint or charge tends to have two consequences, neither good in the long run for the company involved:1. Tokenism gives a clear

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