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Understanding Marketing and Advertising Strategies and Their Impacts

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Business - Advertising

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jake12testoswi Created by 10 mon ago

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Cards in this deck(46)
What is a marketing objective, and what does it typically aim to accomplish over a certain period of time?
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What is a communications objective in the context of advertising and promotion?
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In sales promotion, what is a PUSH strategy, and how does it function?
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In sales promotion, what is a PULL strategy, and how does it function?
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What are three common objectives of consumer promotion?
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What tactics can be used to achieve consumer promotion objectives?
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What are three common objectives of trade promotion?
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What are some tactics to achieve trade promotion objectives?
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What are the types of TV advertising?
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What are some trends impacting TV advertising?
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Why does audience fragmentation impact TV advertising?
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Why does commercial avoidance impact TV advertising?
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Why does alternative viewing behavior impact TV advertising?
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Why does mobile media impact TV advertising?
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Why does media convergence impact TV advertising?
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What are the advantages of TV advertising?
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What are the disadvantages of TV advertising?
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When is network advertising appropriate?
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When is selective spot advertising appropriate?
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When are sponsorship opportunities appropriate?
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When is product placement and branded content appropriate?
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What are the advantages of radio ads?
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What are the disadvantages of radio ads?
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What situations warrant the use of radio ads?
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What are some design considerations for radio ads?
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What are the advantages of newspaper advertising?
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What are the disadvantages of newspaper advertising?
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When can newspaper advertising be warranted?
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What are the advantages of magazine advertising?
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What are the disadvantages of magazine advertising?
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Why can magazine advertising be warranted?
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What are some different types of outdoor advertising?
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What are some different types of transit advertising?
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What are some different types of at-retail advertising?
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What are the advantages of outdoor advertising?
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What are the disadvantages of outdoor advertising?
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What are the advantages of transit advertising?
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What are the disadvantages of transit advertising?
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What are the advantages of in-retail advertising?
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What are the disadvantages of in-retail advertising?
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What are some design considerations for all out-of-home (OOH) ads?
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What are common discounts offered in advertising?
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What are frequency volume discounts in advertising?
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What are continuity discounts in advertising?
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What are seasonal discounts in advertising?
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What are package plan discounts in advertising?
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