Advertising Campaign Fundamentals: Media Planning, Target Markets and Budget Allocation

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Business - Advertising

jake12testoswi Created by 10 mon ago

Cards in this deck(21)

A marketing strategy that uses a temporary campaign or offer to increase interest or demand in its product is known as a _____

The advertising of a particular product or service during a specific period of time is called an _____

A notice or announcement in a public medium promoting a product, service, or event is referred to as an _____

To induce someone to do something through reasoning or argument is to _____ them

To give someone facts or information is to _____ them

A company that designs advertising for clients is known as an _____

The statement of objectives that a client works out with an advertising agency is called a _____

A defined set of customers whose needs a company plans to satisfy is known as the _____

The amount of money a company plans to spend on developing its advertising and buying media time or space is the _____

The choice of where to advertise in order to reach the right people is called a _____

Choosing to spend the same amount on advertising as one's competitors is known as the _____

A small amount of a product given to customers to encourage them to try it is called a _____

A reduction in the usual price of a product or service is known as a _____

Free advertising, when satisfied customers recommend products to their friends, is called _____

Trying to get consumers to forward an online marketing message to other people is known as _____

The degree to which people are familiar with or prefer a particular brand is called _____

A type of sales advertising in which goods are displayed close, next to, or on a transactional purchase location is called _____

A television or radio advertisement is commonly referred to as a _____

A very large board on which advertisements are shown, especially at the side of a road, is called an _____

A small handbill advertising an event or product is known as a _____

Customized items that companies can brand and offer to customers and other parties are called _____

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