In computational advertising, what does DAD stand for? Demand, Access, and Delivery Digital, Advertising, and Distribution Delivery, Advertising inventory, and Data Data, Analytics, and Distribution

Delivery, Advertising inventory, and Data

Advertising and Media: Broadcasting Terminology, Digital Marketing, and Audience Measurement

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Cards in this deck(34)

What term describes the amount of time a local broadcast station has to air advertisements?

What is it called when a product is embedded in a program, such as a character drinking a Coke?

What term refers to the measurement of how many people in a specific demographic are watching a program?

What is the term for calculating the cost to reach one thousand homes with an advertisement?

What is the process called where a website visit triggers a request to an ad exchange to match advertisers?

What is the term for a small number of publishers inviting specific advertisers to bid on inventory space?

What is a platform called that connects to multiple sites and offers ad inventory on those sites?

What is the advertising strategy called that targets customers based on their geographic location?

In computational advertising, what does DAD stand for?

What is the term for a mathematical set of rules that control data on social media?

What does ISP stand for in the context of internet services?

What section provides social platforms immunity from liability for content placed on their sites?

What is the marketplace where publishers and advertisers meet to agree on ad display prices?

What factors affect advertising rates for a program?

What is the use of AI and machine learning to buy advertising in real time called?

What is the strategy called that uses online ads to reach people who have already visited a website?

What principle states that ISPs should enable equal access to all content and applications?

What are the potential ramifications if Section 230 is significantly altered or repealed?

What arguments do social media companies use to claim they are not media companies?

Why would social media platforms prefer to be seen as technology companies rather than media companies?

What is it called when one media company buys another of the same type?

What is the term for when a company buys another supplier or distributor to integrate product and message?

What is a DMP and what does it do in the context of advertising?

What is an SSP and what role does it play in advertising?

What is a DSP and what function does it serve in digital advertising?

Which organizations have jurisdiction over advertising in the United States?

What are two issues associated with a few companies owning most of the media?

What significant change did the FCC make in 1993 that affected US media?

What policy change did the FCC make in 1971 regarding cable TV?

What are demographics in the context of audience categorization?

What are psychographics in market research?

What type of data is considered 'first-party' in advertising?

What might media consumption data include?

Who are the four primary stakeholders in the linear broadcast era of advertising?

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