What are the four marketing channels for consumer products? Producer --> Consumer, Producer --> Retailer --> Consumer, Producer --> Wholesaler --> Retailers --> Consumer, Producer --> Agent/Broker --> Wholesaler --> Retailers --> Consumer Producer --> Consumer, Producer --> Wholesaler --> Consumer, Producer --> Retailer --> Wholesaler --> Consumer, Producer --> Agent/Broker --> Consumer Producer --> Retailer --> Consumer, Producer --> Wholesaler --> Consumer, Producer --> Agent/Broker --> Retailer --> Consumer, Producer --> Consumer Producer --> Wholesaler --> Retailer --> Consumer, Producer --> Consumer, Producer --> Agent/Broker --> Wholesaler --> Consumer, Producer --> Retailer --> Consumer

Producer --> Consumer, Producer --> Retailer --> Consumer, Producer --> Wholesaler --> Retailers --> Consumer, Producer --> Agent/Broker --> Wholesaler --> Retailers --> Consumer

What are the four marketing channels for business products? Producer --> Wholesaler --> Organizational Buyer, Producer --> Industrial Distributor --> Organizational Buyers, Producer --> Agents --> Retailers --> Organizational Buyers, Producer --> Agents --> Industrial Distributors --> Organizational Buyers Producer --> Organizational Buyer, Producer --> Industrial Distributor --> Organizational Buyers, Producer --> Agents --> Organizational Buyers, Producer --> Agents --> Industrial Distributors --> Retailers --> Organizational Buyers Producer --> Consumer, Producer --> Retailer --> Organizational Buyer, Producer --> Agents --> Organizational Buyers, Producer --> Agents --> Industrial Distributors --> Retailers --> Organizational Buyers Producer --> Retailer --> Organizational Buyer, Producer --> Wholesaler --> Organizational Buyers, Producer --> Agents --> Retailers --> Organizational Buyers, Producer --> Agents --> Industrial Distributors --> Organizational Buyers

Producer --> Organizational Buyer, Producer --> Industrial Distributor --> Organizational Buyers, Producer --> Agents --> Organizational Buyers, Producer --> Agents --> Industrial Distributors --> Retailers --> Organizational Buyers

Marketing Distribution Channels: Customer Relationship Management and Value Creation

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Business - Advertising

michael1tekrzp Created by 10 mon ago

Cards in this deck(100)

What is a common type of database in a company's software that records all interactions between a company and its customers, including sales transactions and customer service interactions?

What term describes the increase in customer satisfaction gained by making a good or service available at the appropriate time?

What is the term for adding value to products by having them where people want them?

What type of utility is created when ownership of a product is transferred from the seller to the user?

What is the value producers add to materials in the creation of finished goods and services called?

What term describes middlemen that link producers to other intermediaries or ultimate consumers through contractual arrangements or through the purchase and resale of products?

What are the four marketing channels for consumer products?

What are the four marketing channels for business products?

What is an agreement whereby the products of one organization are distributed through the marketing channels of another called?

What is the use of a variety of marketing channels to ensure maximum distribution called?

What is the term for delivering content through the internet to a computer or other device?

What term describes all transactions in which the buyer intends to consume the product through personal, family, or household use?

What is an organization that purchases products for the purpose of reselling them to ultimate consumers called?

What is the term for employing multiple types of retailing?

What is retailing that makes products available to buyers through internet connections called?

What is a retail establishment that offers a variety of product lines that are stocked in considerable depth called?

What is a large organization offering a wide product mix and organized into separate departments called?

What is a self-service, general-merchandise store offering brand-name and private-brand products at low prices called?

What are retailers that are a fraction of the size of conventional discount stores and typically offer very low prices on smaller size name-brand nonperishable household items called?

What is a small, self-service store offering a narrow product assortment in convenient locations called?

What is a self-service store offering a complete line of food products and some non-food products called?

What is a giant outlet offering all food and non-food products found in supermarkets, as well as most routinely purchased products called?

What is a combination supermarket and discount store, larger than a superstore, called?

What are large-scale, members-only establishments combining cash-and-carry wholesaling with discount retailing called?

What is a facility in a large, low-cost building with large on-premises inventories and minimal service called?

What type of retailers emphasize narrow and deep assortments?

What are stores that carry a narrow product mix with deep product lines called?

What is a very large specialty store that concentrates on a major product category and competes on the basis of low prices and product availability called?

What are stores that buy manufacturers' seconds, overruns, returns, and off-season merchandise for resale to consumers at deep discounts called?

What is a type of shopping center usually consisting of several small convenience and specialty stores called?

What is a type of shopping center with one or two department stores, some specialty stores, and convenience stores called?

What is a type of shopping center with the largest department stores, widest product mixes, and deepest product lines of all shopping centers called?

What is a type of shopping center that is typically open air and features upscale specialty stores, dining, and entertainment called?

What is a type of shopping center that combines off-price stores with category killers called?

What is a shopping center that houses outlet stores, where manufacturers sell their surplus and slightly damaged goods called?

What is the practice of examining products online and then buying them in a store called?

What is an arrangement in which a supplier (franchisor) grants a dealer (franchisee) the right to sell products in exchange for some type of consideration called?

What is the use of the telephone, internet, and nonpersonal media to introduce products to customers, who can then purchase them via mail, telephone, or online called?

What type of marketing involves an organization providing a catalog from which customers make selections and place orders by mail, telephone, or the internet?

What is the performance of marketing-related activities by telephone called?

What type of marketing involves a retailer advertising a product and making it available through mail, telephone, or online?

What is marketing products to ultimate consumers through face-to-face sales presentations at home or in the workplace called?

What is the use of machines to dispense products called?

What is an individual or organization that sells products that are bought for resale, for making other products, or for general business operations called?

What is the coordination of promotion and other marketing efforts for maximum informational and persuasive impact on customers called?

What is the communication process that involves a source trying to reach a receiver with a message (source --> coded message --> communication channel --> decoded message --> receiver)?

What is a person, group, or organization with a meaning it tries to share with a receiver or an audience called?

What is the term for converted meaning into a series of signs and symbols (sender's end)?

What is the medium of transmission that carries the coded message from the source to the receiver called?

What are signs and symbols converted into concepts and ideas (on the receiver's end) called?

What is the individual, group, or organization that decodes a coded message called?

What is anything that interferes with, distorts, or slows down the transmission of information called?

What is communication to build and maintain relationships by informing and persuading one or more audiences called?

What is the practice of linking products to a particular social cause on an ongoing or short-term basis called?

What are the objectives of promotion?

What is demand for a product category rather than for a specific brand called?

What is promotion that informs consumers about a new product called?

What is demand for a specific brand called?

What is a combination of promotional methods used to promote a specific product (personal selling, public relations, advertising, sales promotion) called?

What is paid nonpersonal communication about an organization and its products transmitted to a target audience through mass media called?

What is paid personal communication that seeks to inform customers and persuade them to purchase products in an exchange situation called?

What is the broad set of communication efforts used to create and maintain favorable relationships between an organization and its stakeholders called?

What is an activity or material that acts as a direct inducement, offering added value or incentive for the product to resellers, salespeople, or customers called?

What is communicating through the movement of head, eyes, arms, hands, legs, or torso called?

What is communicating by varying the physical distance in face-to-face interactions called?

What is communication through touching called?

What are the characteristics of a target market?

What is promoting a product directly to consumers to develop strong consumer demand that pulls products through the marketing channel called?

What is promoting a product only to the next institution down the marketing channel called?

What are personal, informal exchanges of communication that customers share with one another about products, brands, and companies called?

What is information, opinion, or advice about an organization's products or services that is electronically shared by an individual consumer called?

What is an attempt to incite publicity and public excitement surrounding a product through a creative event called?

What is a strategy to get consumers to share a marketer's message, often through email or online videos, in a way that spreads dramatically and quickly called?

What is the strategic location of products or product promotions within entertainment media content to reach the product's target market called?

What is advertising that promotes organizational images, ideas, and political issues called?

What is advertising that promotes a company's position on a public issue called?

What is advertising that promotes the uses, features, and benefits of products called?

What is advertising that tries to stimulate demand for a product category rather than a specific brand by informing potential buyers about the product called?

What is advertising that tries to stimulate demand for a specific brand by promoting its features, uses, and advantages relative to competing brands called?

What is advertising that compares the sponsored brand with one or more identified brands on the basis of one or more product characteristics called?

What is advertising used to remind consumers about an established brand's uses, characteristics, and benefits called?

What is advertising that assures users they chose the right brand and tells them how to get the most satisfaction from it called?

What is digital advertising that matches the appearance and the purpose of the content in which it is embedded called?

What is the creation and execution of a series of advertisements to communicate with a particular target audience called?

What are the 8 steps in developing and implementing an advertising campaign?

What are the basic issues or selling points to be included in an advertising campaign called?

What is the advertising budget for a specific time period called?

What is a plan that specifies the media vehicles to be used and the schedule for running advertisements called?

What is a media schedule where advertising runs at a constant level with little variation throughout the campaign period called?

What is a media schedule where advertisements run for set periods of time, alternating with periods in which no ads run called?

What is a media schedule where during the entire campaign, a portion of advertising runs continuously, and during specific time periods additional advertising is used to intensify the level of communication with the target audience called?

What is a blueprint that combines copy and visual material to show the sequence of major scenes in a commercial called?

What is the verbal portion of advertisements called?

What is an advertisement's illustrations and layout called?

What is the evaluation of advertisements performed before a campaign begins called?

What is the evaluation of advertising effectiveness after the campaign called?

What is a posttest in which respondents are shown the actual ad and are asked if they recognize it called?

What is a posttest in which respondents are asked to identify advertisements they have seen recently but are not given any recall clues called?

What is a posttest that asks respondents to identify recent ads and provides clues to jog their memories called?

What is a news story type of communication about an organization and/or its products transmitted through a mass medium at no charge called?

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