What are the four marketing channels for consumer products? Producer --> Consumer, Producer --> Retailer --> Consumer, Producer --> Wholesaler --> Retailers --> Consumer, Producer --> Agent/Broker --> Wholesaler --> Retailers --> Consumer Producer --> Consumer, Producer --> Wholesaler --> Consumer, Producer --> Retailer --> Wholesaler --> Consumer, Producer --> Agent/Broker --> Consumer Producer --> Retailer --> Consumer, Producer --> Wholesaler --> Consumer, Producer --> Agent/Broker --> Retailer --> Consumer, Producer --> Consumer Producer --> Wholesaler --> Retailer --> Consumer, Producer --> Retailer --> Consumer, Producer --> Consumer, Producer --> Agent/Broker --> Wholesaler --> Consumer

Producer --> Consumer, Producer --> Retailer --> Consumer, Producer --> Wholesaler --> Retailers --> Consumer, Producer --> Agent/Broker --> Wholesaler --> Retailers --> Consumer

What are the four marketing channels for business products? Producer --> Organizational Buyer, Producer --> Industrial Distributor --> Organizational Buyers, Producer --> Agents --> Organizational Buyers, Producer --> Agents --> Industrial Distributors --> Retailers --> Organizational Buyers Producer --> Retailer --> Organizational Buyer, Producer --> Wholesaler --> Organizational Buyers, Producer --> Agents --> Retailers --> Organizational Buyers, Producer --> Agents --> Industrial Distributors --> Organizational Buyers Producer --> Wholesaler --> Retailer --> Consumer, Producer --> Retailer --> Consumer, Producer --> Consumer, Producer --> Agent/Broker --> Wholesaler --> Consumer Producer --> Consumer, Producer --> Retailer --> Consumer, Producer --> Wholesaler --> Retailers --> Consumer, Producer --> Agent/Broker --> Wholesaler --> Retailers --> Consumer

Producer --> Organizational Buyer, Producer --> Industrial Distributor --> Organizational Buyers, Producer --> Agents --> Organizational Buyers, Producer --> Agents --> Industrial Distributors --> Retailers --> Organizational Buyers

Marketing Distribution Channels: Customer Relationships, Utility Creation, and Intermediaries

Flashcard

Learn Mode

Match

Library

Create

Flashcards

Library

Match (Coming Soon)

Business - Advertising

andrsonztdc Created by 10 mon ago

Cards in this deck(100)

What is a common type of database in a company's software that records all interactions between a company and its customers, including sales transactions and customer service interactions?

What term describes the increase in customer satisfaction gained by making a good or service available at the appropriate time?

What is the term for adding value to products by having them where people want them?

What is the usefulness created when ownership of a product is transferred from the seller to the user?

What is the value producers add to materials in the creation of finished goods and services?

What term describes middlemen that link producers to other intermediaries or ultimate consumers through contractual arrangements or through the purchase and resale of products?

What are the four marketing channels for consumer products?

What are the four marketing channels for business products?

What is an agreement whereby the products of one organization are distributed through the marketing channels of another?

What is the use of a variety of marketing channels to ensure maximum distribution?

What term describes delivering content through the internet to a computer or other device?

What term describes all transactions in which the buyer intends to consume the product through personal, family, or household use?

What is an organization that purchases products for the purpose of reselling them to ultimate consumers?

What term describes employing multiple types of retailing?

What is retailing that makes products available to buyers through internet connections?

What is a retail establishment that offers a variety of product lines that are stocked in considerable depth?

What is a large organization offering a wide product mix and organized into separate departments?

What is a self-service, general-merchandise store offering brand-name and private-brand products at low prices?

What are retailers that are a fraction of the size of conventional discount stores and typically offer very low prices on smaller size name-brand nonperishable household items?

What is a small, self-service store offering a narrow product assortment in convenient locations?

What is a self-service store offering a complete line of food products and some non-food products?

What is a giant outlet offering all food and non-food products found in supermarkets, as well as most routinely purchased products?

What is a combination supermarket and discount store that is larger than a superstore?

What are large-scale, members-only establishments combining cash-and-carry wholesaling with discount retailing?

What is a facility in a large, low-cost building with large on-premises inventories and minimal service?

What type of retailers emphasize narrow and deep assortments?

What are stores that carry a narrow product mix with deep product lines?

What is a very large specialty store that concentrates on a major product category and competes on the basis of low prices and product availability?

What are stores that buy manufacturers' seconds, overruns, returns, and off-season merchandise for resale to consumers at deep discounts?

What is a type of shopping center usually consisting of several small convenience and specialty stores?

What is a type of shopping center with one or two department stores, some specialty stores, and convenience stores?

What is a type of shopping center with the largest department stores, widest product mixes, and deepest product lines of all shopping centers?

What is a type of shopping center that is typically open air and features upscale specialty stores, dining, and entertainment?

What is a type of shopping center that combines off-price stores with category killers?

What is a shopping center that houses outlet stores, where manufacturers sell their surplus and slightly damaged goods?

What is the practice of examining products online and then buying them in a store?

What is an arrangement in which a supplier (franchisor) grants a dealer (franchisee) the right to sell products in exchange for some type of consideration?

What is the use of the telephone, internet, and nonpersonal media to introduce products to customers, who can then purchase them via mail, telephone, or online?

What type of marketing involves an organization providing a catalog from which customers make selections and place orders by mail, telephone, or the internet?

What is the performance of marketing-related activities by telephone?

What type of marketing involves a retailer advertising a product and making it available through mail, telephone, or online?

What is marketing products to ultimate consumers through face-to-face sales presentations at home or in the workplace?

What is the use of machines to dispense products?

What is an individual or organization that sells products that are bought for resale, for making other products, or for general business operations?

What is the coordination of promotion and other marketing efforts for maximum informational and persuasive impact on customers?

What is the communication process involving a source trying to reach a receiver with a message (source --> coded message --> communication channel --> decoded message --> receiver)?

Who is a person, group, or organization with a meaning it tries to share with a receiver or an audience?

What is the term for converted meaning into a series of signs and symbols (sender's end)?

What is the medium of transmission that carries the coded message from the source to the receiver?

What are signs and symbols converted into concepts and ideas (on the receiver's end)?

Who is the individual, group, or organization that decodes a coded message?

What is anything that interferes with, distorts, or slows down the transmission of information?

What is communication to build and maintain relationships by informing and persuading one or more audiences?

What is the practice of linking products to a particular social cause on an ongoing or short-term basis?

What are the objectives of promotion, including creating awareness, stimulating demand, and encouraging product trial?

What is demand for a product category rather than for a specific brand?

What is promotion that informs consumers about a new product?

What is demand for a specific brand?

What is a combination of promotional methods used to promote a specific product (personal selling, public relations, advertising, sales promotion)?

What is paid nonpersonal communication about an organization and its products transmitted to a target audience through mass media?

What is paid personal communication that seeks to inform customers and persuade them to purchase products in an exchange situation?

What is a broad set of communication efforts used to create and maintain favorable relationships between an organization and its stakeholders?

What is an activity or material that acts as a direct inducement, offering added value or incentive for the product to resellers, salespeople, or customers?

What is communicating through the movement of head, eyes, arms, hands, legs, or torso?

What is communicating by varying the physical distance in face-to-face interactions?

What is communication through touching?

What are the characteristics of a target market, including size, geographic distribution, and demographic characteristics?

What is promoting a product directly to consumers to develop strong consumer demand that pulls products through the marketing channel?

What is promoting a product only to the next institution down the marketing channel?

What are personal, informal exchanges of communication that customers share with one another about products, brands, and companies?

What is information, opinion, or advice about an organization's products or services that is electronically shared by an individual consumer?

What is an attempt to incite publicity and public excitement surrounding a product through a creative event?

What is a strategy to get consumers to share a marketer's message, often through email or online videos, in a way that spreads dramatically and quickly?

What is the strategic location of products or product promotions within entertainment media content to reach the product's target market?

What is advertising that promotes organizational images, ideas, and political issues?

What is advertising that promotes a company's position on a public issue?

What is advertising that promotes the uses, features, and benefits of products?

What is advertising that tries to stimulate demand for a product category rather than a specific brand by informing potential buyers about the product?

What is advertising that tries to stimulate demand for a specific brand by promoting its features, uses, and advantages relative to competing brands?

What is advertising that compares the sponsored brand with one or more identified brands on the basis of one or more product characteristics?

What is advertising used to remind consumers about an established brand's uses, characteristics, and benefits?

What is advertising that assures users they chose the right brand and tells them how to get the most satisfaction from it?

What is digital advertising that matches the appearance and the purpose of the content in which it is embedded?

What is the creation and execution of a series of advertisements to communicate with a particular target audience?

What are the 8 steps in developing and implementing an advertising campaign?

What are the basic issues or selling points to be included in an advertising campaign?

What is the advertising budget for a specific time period?

What is a plan that specifies the media vehicles to be used and the schedule for running advertisements?

What is a media schedule where advertising runs at a constant level with little variation throughout the campaign period?

What is a media schedule where advertisements run for set periods of time, alternating with periods in which no ads run?

What is a media schedule where during the entire campaign, a portion of advertising runs continuously, and during specific time periods additional advertising is used to intensify the level of communication with the target audience?

What is a blueprint that combines copy and visual material to show the sequence of major scenes in a commercial?

What is the verbal portion of advertisements?

What are an advertisement's illustrations and layout?

What is the evaluation of advertisements performed before a campaign begins?

What is the evaluation of advertising effectiveness after the campaign?

What is a posttest in which respondents are shown the actual ad and are asked if they recognize it?

What is a posttest in which respondents are asked to identify advertisements they have seen recently but are not given any recall clues?

What is a posttest that asks respondents to identify recent ads and provides clues to jog their memories?

What is a news story type of communication about an organization and/or its products transmitted through a mass medium at no charge?

Ask Our AI Tutor

Get Instant Help with Your Questions

Need help understanding a concept or solving a problem? Type your question below, and our AI tutor will provide a personalized answer in real-time!

How it works

Ask any academic question, and our AI tutor will respond instantly with explanations, solutions, or examples.

Get Started

Browse questions and discover topic-based flashcards
Practice with engaging flashcards designed for each subject
Strengthen memory with concise, effective learning tools

Discover By Topic

Marketing Distribution Channels: Customer Relationships, Utility Creation, and Intermediaries

Related Decks