What are the three elements of an IMC Strategy? The product, the price, the place The sender, the message, the medium The consumer, the channels through which the message is communicated, the evaluation of the results The market, the media, the message

The consumer, the channels through which the message is communicated, the evaluation of the results

Integrated Marketing Communications: Message Development and Channel Strategies

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Cards in this deck(100)

What term represents the promotion dimension of the four Ps, encompassing various communication disciplines to provide clarity, consistency, and maximum communicative impact?

What are the three elements of an IMC Strategy?

What is the process involving the sender, the transmitter encoding the message, the communication channel, and the receiver decoding the message?

What is the term for converting the sender's ideas into a message, whether verbal, visual, or both?

What is the medium that carries the message, such as print, broadcast, or Internet?

Who is the person that reads, sees, or hears and processes the information contained in the message and/or advertisement?

What is the process by which the receiver interprets the sender's message?

What term describes any interference that stems from competing messages, a lack of clarity in the message, or a flaw in the medium?

What allows the receiver to communicate with the sender and informs the sender whether the message was received and decoded properly?

What model includes Awareness, Interest, Desire, and Action, also known as the think, feel, do model?

What measures how many consumers in a market are familiar with the brand and what it stands for, created through repeated exposures of the brand elements?

What is it called when consumers indicate they know the brand when the name is presented to them?

What is the highest level of awareness, occurring when consumers mention a specific brand name first when asked about a product or service?

What is the term for moving the consumer from 'I like it' to 'I want it'?

What is the term for a delayed response to a marketing communications campaign?

What is the placement of announcements and persuasive messages in time or space purchased in any of the mass media by business firms, nonprofits, government agencies, and individuals?

What is the organizational function that manages the firm's communications to achieve a variety of objectives, often involving free media attention?

What are special incentives or excitement-building programs that encourage the purchase of a product or service?

What is the two-way flow of communication between a buyer and a seller designed to influence the buyer's purchase decision?

What type of marketing communicates directly with target customers to generate a response or transaction?

What is marketing through wireless handheld devices such as smartphones and tablets called?

What method determines the budget required to undertake specific tasks to accomplish communication objectives?

What are the Rule-of-Thumb Methods for setting a communication budget?

What is the definition of competitive parity in communication budgeting?

What is the percentage of sales method in communication budgeting?

What is the available budget method in communication budgeting?

What is the term for how often the audience is exposed to a communication within a specified period of time?

What is the term for the number of different people or households exposed to an advertisement?

What is a measure used for comparing the effectiveness of different media vehicles, calculated as average reach times frequency?

What is the use of the internet to communicate about product preferences with other shoppers called?

What is the term for the number of times an advertisement appears in front of the user?

What is the click-through rate (CTR) in online advertising?

How is return on marketing investment (ROMI) calculated?

What are the components of advertising?

What are the steps of an ad campaign?

What is an advertising plan?

What is a pull strategy in marketing?

What is a push strategy in marketing?

What is informative advertising?

What is persuasive advertising?

What is reminder advertising?

What are product-focused advertisements?

What is an institutional advertisement?

What is public service advertising (PSA)?

What is social marketing?

True or False: More money is spent on B2B Advertising than on personal selling.

What is a unique selling proposition (USP) in an ad campaign?

What are informational appeals in advertising?

What are emotional appeals in advertising?

What are the types of emotional appeals in advertising?

What is media planning?

What is a media mix?

What is a media buy?

What is mass media?

What is niche media?

What is an advertising schedule?

What is a continuous schedule in advertising?

What is flighting in advertising?

What is pulsing in advertising?

What is a headline in an advertisement?

What is a subhead in an advertisement?

What is the body copy in an advertisement?

What are brand elements in an advertisement?

What is pretesting in advertising?

What is tracking in advertising?

What is posttesting in advertising?

What is lift in advertising?

What is the role of the Federal Trade Commission (FTC)?

What is the role of the Federal Communications Commission (FCC)?

What is the role of the FDA?

What is the role of the USPS?

What is the role of the Bureau of Alcohol, Tobacco, Firearms, and Explosives (ATF)?

What is puffery in advertising?

What is cause-related marketing?

How is brand measured in relation to service and communication?

What are the types of sales promotion?

What are coupons in sales promotion?

What is a deal in sales promotion?

What is a premium in sales promotion?

What is a contest in sales promotion?

What is a sweepstakes in sales promotion?

What is sampling in sales promotion?

What are loyalty programs in sales promotion?

What are point-of-purchase (POP) displays in sales promotion?

What are rebates in sales promotion?

What is product placement in sales promotion?

What is personal selling?

True or False: Personal selling is worth more than it costs.

How does personal selling add value?

What is relationship selling?

What are the steps of the personal selling process?

True or False: In retail selling, qualifying potential customers is both dangerous and potentially illegal.

What is the first step in the selling process?

What is the second step in the personal selling process, involving the preapproach and the use of CRM systems?

What is the third step in the personal selling process, involving the sales presentation and overcoming reservations?

What are the steps of the buying process?

What is the fourth step in the personal selling process, involving obtaining a commitment from the customer to make a purchase?

What is the fifth step in the personal selling process, involving follow-up and the five service quality dimensions?

What is sales management?

What is a company sales force?

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