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Brand Management: Customer Acquisition, Brand Equity and Promotional Strategies

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Business - Advertising

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michael1tekrzp Created by 10 mon ago

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Cards in this deck(16)
What is the term for promoting products to a new audience with the aim of acquiring new customers?
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What is a name, term, slogan, symbol, or design used to identify a company's product and differentiate it from competitors?
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What is the term for the value attributed to a company's brand?
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What is it called when a company uses an established brand name on a new product or category?
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What is the term for when two or more companies agree to support each other's brands in business?
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What do you call a group of consumers who share particular interests or buying habits?
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What are brand names that include the manufacturer's name along with the brand or product name?
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What is the ability to use marketing to improve the sustainable growth of an organization called?
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What is the business arrangement where one company allows another to manufacture its product for a fee?
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What is the symbol used on a brand's product called?
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What is the term for the least expensive product in a category?
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What is the process of creating an image of a product in the consumer's mind called?
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How does a company ensure its products are seen as different from competitors' products?
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What are brand names that connect the product with an aspect they want to emphasize called?
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What is the term for the shape or color of a product or package that can only be used by the owner?
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What is a phrase used to market a product called?
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