Business Promotion Strategies: Advertising, Public Relations, and Customer Influence

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Business - Advertising

jake12testoswi Created by 10 mon ago

Cards in this deck(16)

What term describes the impression people have of a company, often referred to as the company's personality?

What is the act of influencing potential customers to buy before any direct contact is made?

What is a series of related promotional activities with a similar theme called?

What term describes the combination of different promotional elements a company uses to reach and influence potential customers?

What is the paid nonpersonal presentation of ideas, goods, or services directed at a mass audience by an identified sponsor?

What is an advertising device that includes giveaways, such as pens, T-shirts, and caps, printed with a business name or logo?

What is the placement in the media of newsworthy items about a company, product, or person called?

What is a brief newsworthy story that is sent to the media called?

What are activities designed to create goodwill toward a business or control damage done by negative publicity?

What is any item of value that a customer receives in addition to the good or service purchased, often used to attract new customers or build loyalty?

What is a return of part of the purchase price of a product used as an incentive for customers to purchase the product?

What is a simple game of chance used by a business to get customers interested in what the company has to offer?

What is the standard used to compare costs among companies, usually expressed as a percentage?

What is an arrangement in which advertising costs are divided between two or more parties?

What is a company that acts as an intermediary between a business and the media to communicate a message to the target market?

What is the procedure in which a panel of consumers evaluates an ad before its release?

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Business Promotion Strategies: Advertising, Public Relations, and Customer Influence

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