What is the function of marketing in terms of bringing value to customers and identifying and satisfying the targeted audience? To identify and satisfy customer needs To focus on mass distribution To create innovative products To reduce production costs

To identify and satisfy customer needs

What are the three relationship stages in making a business, including meeting the customer, providing a satisfying experience, and sustaining a committed relationship? Meeting, Satisfying, Sustaining Researching, Advertising, Selling Identifying, Creating, Delivering Branding, Marketing, Selling

Meeting, Satisfying, Sustaining

Marketing Fundamentals: Functions, Concepts, and Strategic Approaches to Value Creation

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georgepetenjk Created by 10 mon ago

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What is the activity or business of promoting and selling products or services, including market research and advertising?

What is the function of marketing in terms of bringing value to customers and identifying and satisfying the targeted audience?

What is the term for paid methods to draw attention to a product or company through media such as commercials and magazines?

What is the process of creating a unique name and image for a product in the consumer's mind?

What is the process of actually selling products or services?

What is the marketing concept that emphasizes understanding, creating, delivering, and communicating value to target customers better than competitors?

What is the concept that focuses on creating the best, most innovative product for the lowest price?

What is the concept that emphasizes the importance of a good sales team with the right tools for success?

What is the concept that relies on low production costs, highly efficient processes, and mass distribution for success?

What are the three relationship stages in making a business, including meeting the customer, providing a satisfying experience, and sustaining a committed relationship?

What is customer lifetime value, which predicts how much profit a company will make from a customer during their lifetime relationship with the company?

What is the term for an individual who buys the product?

What is the term for an individual who actually uses the product?

What is B2B, which refers to one business selling their product or service to another business?

What is B2C, which refers to a business selling directly to customers?

What is a value proposition, which includes performance benefits and user benefits compared to monetary and non-monetary costs?

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