Marketing Communications Mix: Advertising, Promotion, and Distribution Strategies

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Business - Advertising

jake12testoswi Created by 10 mon ago

Cards in this deck(20)

What is the combination of communication tools used to inform, persuade, and remind prospective buyers about a product's benefits?

What term describes any paid form of nonpersonal communication about an organization, product, service, or idea by an identified sponsor?

What is the two-way flow of communication between a buyer and seller, often in a face-to-face encounter, designed to influence a purchase decision?

What form of communication management seeks to influence the feelings, opinions, or beliefs held by various publics about a company and its products?

What is a short-term inducement of value offered to arouse interest in buying a product or service?

What promotional alternative uses direct communication with consumers to generate a response such as an order or a visit to a retail outlet?

What describes the stages a new product goes through in the marketplace: introduction, growth, maturity, and decline?

What strategy can assist in moving a product through the channel of distribution using push and pull strategies?

What characteristics help determine the promotional mix, considering complexity, risk, and ancillary services?

What are the stages of the consumer journey that include prepurchase, purchase, and postpurchase stages?

What strategy involves directing the promotional mix to channel members to gain their cooperation in ordering and stocking the product?

What strategy involves directing the promotional mix at ultimate consumers to encourage them to ask the retailer for a product?

What process consists of three steps: planning, implementation, and evaluation in the context of promotions?

What budgeting method involves allocating funds to promotion as a percentage of past or anticipated sales?

What budgeting method involves matching the competitor's absolute level of spending or the proportion per point of market share?

What budgeting method involves allocating funds to promotion only after all other budget items are covered?

What budgeting method involves determining promotion objectives, outlining tasks, and determining the cost of performing those tasks?

What is the result of direct marketing offers that contain all the information necessary for a prospective buyer to make a decision to purchase?

What is the result of a direct marketing offer designed to generate interest in a product or service and a request for additional information?

What is the outcome of a direct marketing offer designed to motivate people to visit a business?

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