Media Advertising Advantages: Newspaper, Television, and Digital Marketing Platforms

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Business - Advertising

jake12testoswi Created by 10 mon ago

Cards in this deck(20)

What is one of the advantages of using newspapers for advertising purposes?

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What is a benefit of TV product placements for advertisers?

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Why is cable's growth now declining after three decades of extraordinary growth?

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What does the acronym DMA stand for in the context of media and advertising?

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In terms of advertising volume, are newspapers the largest medium?

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Is the move toward OTT benefiting subscribers to cable and satellite?

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Which newspaper did Professor Dave's grandfather work at for over 40 years?

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Is the process of buying television advertising time simple enough for the largest advertisers to perform in-house?

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How has social media transformed the experience of television for viewers?

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What percentage of US homes have a TV, according to research?

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Why are magazines considered an ideal medium for high-involvement products?

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Have online sites of newspapers and magazines fully offset declines in traditional print traffic?

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Is video media considered a versatile medium?

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What does print advertising include besides magazines and newspapers?

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Are newspapers the fourth largest medium after digital, TV, and radio?

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Does nearly a third of all ad spending go to newspapers?

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Is one of the advantages of radio advertising that there is little clutter?

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Is television the most cost-effective way to deliver messages to large, well-defined audiences?

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What two key terms are important to understand when selecting the appropriate media mix?

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What is one of the disadvantages of magazines as an advertising medium?

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