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Advertising Strategy & Budgeting: Objectives, Media Planning & Performance Measurement

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Business - Advertising

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georgepetenjk Created by 10 mon ago

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Cards in this deck(20)
Which of the following are considered major advertising decisions?
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What is an advertising objective and what types can it include?
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Which methods are used for setting an advertising budget?
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What does the affordable method entail in setting an advertising budget?
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How is the percentage of sales method used in setting an advertising budget?
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What is the competitive parity method in advertising budgeting?
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Describe the objective and task method for setting an advertising budget.
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What are the key components of developing an advertising strategy?
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What does message strategy involve in developing an advertising strategy?
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How is the message strategy executed in advertising?
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What is the focus of emotional tactics in advertising strategy?
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What do informational/rational tactics focus on in advertising?
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What elements are included in message and brand content for advertising?
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What is a media plan in the context of advertising?
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What are the steps involved in selecting advertising media?
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What does 'reach' refer to in advertising media selection?
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How is 'frequency' defined in the context of advertising?
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What does 'impact' mean in advertising media selection?
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What is 'engagement' in the context of advertising effectiveness?
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What are the key components of evaluating advertising effectiveness?
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