What practice ensures websites are highly rated and ranked by search engines? Pay-Per-Click Advertising (PPC) Content Marketing Email Marketing Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

What type of advertising involves paying only when an ad is clicked? Television Ads Email Marketing Banner Ads Pay-Per-Click Advertising (PPC)

Pay-Per-Click Advertising (PPC)

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Business - Advertising

michael1tekrzp Created by 10 mon ago

Cards in this deck(22)

What is the communication tool that seeks to influence opinions and attitudes through unpaid media exposure?

Which of the following is NOT a tool used in public relations?

Which marketing strategy involves a call to action for consumers and requires a comprehensive database?

What is the term for a brand's involvement in an experience that heightens awareness and creates positive associations?

What is it called when a company pays a fee for inclusion in an event?

Which of the following is NOT an online marketing tool?

What type of content needs to be fresh and frequently updated, including transactional and promotional types?

Which of the following is NOT a component of search engine marketing (SEM)?

What practice ensures websites are highly rated and ranked by search engines?

What type of advertising involves paying only when an ad is clicked?

What marketing practice focuses on recruiting influencers to advocate for a company's products?

Which marketing strategy is based on spreading positive messages through influential individuals?

What term describes the blending of technology and social interaction to create communal experiences?

What is the term for online media content created by consumers and publicly available?

Which of the following is NOT a component of content marketing?

Which platform is flexible, creates conversations, and can be produced inexpensively?

What is the term for brands reaching out to consumers through social networks for self-expression?

Which platform suggests posting when engagement is highest and using photos to engage users?

Which platform involves using an editorial calendar and real-time marketing for promotion?

Which platform allows brands to create channels, upload videos, and access analytics?

Which platform suggests leveraging hashtags and sharing posts across multiple social networks?

Which platform recommends using sponsored updates and leveraging company page analytics?

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