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Distribution Channel Structures: Direct-to-Consumer, Retail, Wholesale, and Digital Networks

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Business - Advertising

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jake12testoswi Created by 10 mon ago

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Cards in this deck(25)
What is the term for the path through which products and ownership flow from producer to consumer?
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Which type of distribution channel involves selling products directly from the manufacturer to the consumer?
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What types of products benefit most from direct channels due to their complexity and customization?
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Which distribution channel is used to sell products from manufacturers to retailers who then sell them to consumers?
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Which channel involves selling products from the manufacturer to the wholesaler, then to the retailer?
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In which type of market are agent/broker channels typically used?
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What is the fundamental difference between wholesalers and distributors?
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What does E-Distribution refer to in the context of supply chain management?
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What are the three tenets of demand generation in marketing?
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What is PPC in digital marketing?
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What is Google AdWords known for in the context of PPC?
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What is a campaign in digital marketing?
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What does an ad group contain in a digital marketing campaign?
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What are keywords in the context of digital marketing?
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What is the purpose of the Keyword Planner tool in digital marketing?
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What is Quality Score in Google AdWords?
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How can Google Analytics and AdWords be used together?
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What are the stages of the inbound methodology in marketing?
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What does SEO stand for and what is its purpose?
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What are the key components of an SEO strategy?
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How can you optimize a webpage for better search engine ranking?
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What are some strategies for off-page SEO?
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What is the role of promotion in the marketing mix?
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What are the different types of digital media?
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What are the stages of the product life cycle and their associated strategies?
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