Who engages in marketing activities? Only retail businesses Only online businesses Everyone with a market offering Only large corporations

Everyone with a market offering

What are the two essential questions to answer in marketing? What are we trying to market? Whom are we marketing for? What is the competition doing? How can we improve? How much will it cost? Where will it be sold? What is our budget? What is our timeline?

What are we trying to market? Whom are we marketing for?

Marketing Evolution and Consumer Connection: Strategic Approaches and Value Creation

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Cards in this deck(25)

Which business activity was traditionally associated with telling and selling?

Who is known for changing the perspective of marketing from telling and selling to a more modern approach?

What term describes the use of techniques and methods to define ideal audiences and develop marketing strategies?

What process helps companies connect with potential clients by making their brands relatable?

What is the process of continuous and profitability in business known as?

What social and managerial process allows individuals and groups to obtain what they want and need through exchanges?

Which approach is not one-size-fits-all and involves understanding customers, influencing behaviors, and analyzing data?

Who engages in marketing activities?

What are the two essential questions to answer in marketing?

Who stated that people don't buy what you do, they buy why you do it?

What process guides companies in creating value for customers and building strong relationships?

What term describes necessities that people need to survive?

What are needs based on an individual's personality or culture called?

What occurs when people meet their wants, leading to a higher demand for products?

What strategy involves analyzing competitors' best practices to discover gaps and adopt effective strategies?

What term describes grouping customers according to similar traits to determine the target group?

What is a group of consumers likely to purchase your product or avail your service called?

What is a sample presentation of your ideal customer known as?

What consists of features that make a brand better than its competitors?

What is the combination of products, services, information, or experiences that aim to satisfy consumer needs and wants?

What are the four elements of the marketing mix?

What is a good or service that a business provides to its consumers called?

What term describes the amount customers pay to purchase a product or service?

What is the area or space where a product is sold, which can be a store or an online platform?

What includes advertisements, public relations, and awareness strategies to reach target audiences?

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