Sales Promotion Strategies: Customer Incentives and Distribution Channel Tactics

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Business - Advertising

andrsonztdc Created by 10 mon ago

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What are short-term incentives designed to encourage the purchase or sale of a product or service?

What are sales promotion tools used to persuade resellers to carry a brand, give it shelf space, and promote it in advertising?

What are sales strategies that encourage customers and prospects to buy a product or service?

What are certificates that entitle customers to cash discounts on goods or services?

What are items offered free or at a minimal cost as a bonus for purchasing a product?

What is a positive or negative environmental stimulus that motivates behavior?

What are sales promotional arrangements between one or more retailers or manufacturers?

What is a marketing program that rewards customers by offering incentives for repeat purchases, such as a frequent flyer program?

What are point-of-purchase displays that are stand-alone structures?

What is the arrangement of something across Earth's surface?

What does it mean to record or enroll formally?

What is communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response?

What is a promotional method used by businesses to convince prospects to select their goods or services instead of a competitor's brands?

What is a promotional method used to create a favorable image for a business, help it advocate for change, or take a stand on trade or community issues?

What is the combination of promotional tools—including advertising, public relations, personal selling, sales promotion, and social media—used to reach the target market and fulfill the organization's overall goals?

What is a written or spoken media message designed to interest consumers in purchasing a product or service?

What are sales and promotional techniques that deliver promotional materials individually?

What are websites and applications that enable users to create and share content or to participate in social networking?

What are short-term incentives to encourage the purchase or sale of a product or service?

What is the marketing function that evaluates public attitudes, identifies areas within the organization the public may be interested in, and executes a program of action to earn public understanding and acceptance?

What is a short piece of copy publicizing an event or a product?

What is public information about a company, product, service, or issue appearing in the mass media as a news item?

What is promoting a product only to the next institution down the marketing channel?

What is promoting a product directly to consumers to develop strong consumer demand that pulls products through the marketing channel?

What is another term for 'by way of'?

What are synonyms for 'aim' or 'goal'?

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Sales Promotion Strategies: Customer Incentives and Distribution Channel Tactics

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