Which strategy is effective for increasing this year's website sales by 9% over last year's sales? Letting people know the web address Including the web address in advertising Putting the web address on company vehicles Printing the web address on company business cards

Including the web address in advertising

Which of the following is an important characteristic of marketing tactics? The tactics should line up with marketing strategies. The tactics should bring in enough money. The tactics should focus on customers. The tactics should support the marketing mix.

The tactics should line up with marketing strategies.

Which of the following is the most likely obstacle for a marketer to encounter? A social media campaign might succeed. Profits might increase. A competitor might create an inferior product. Government regulations might change.

Government regulations might change.

Which of the following is the best description of the marketing mix? A combination of the four elements of marketing An element of marketing that puts a product in the right place at the right time A method of determining what a marketer wants to achieve A strategy that serves as a guide

A combination of the four elements of marketing

Which of the following actions might a marketer take to raise the product's value in the customer's eye? Ask a higher price for the product Decide how to package the product Lower the product's price Order more of the product

Ask a higher price for the product

To get a selected product in the right place at the right time, marketers often ask themselves: Where should we make our product available? How should we package our product? What forms of payment should we accept? Should we offer a warranty for our product?

Where should we make our product available?

Marketing Strategy Development: Goal Setting, Value Creation and Marketing Mix Elements

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Business - Advertising

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Marketers plan where they need to go and how to get there efficiently in order to:

Which strategy is effective for increasing this year's website sales by 9% over last year's sales?

A goal can be evaluated to determine its:

Which of the following is an important characteristic of marketing tactics?

Which of the following is the most likely obstacle for a marketer to encounter?

Which of the following is the best description of the marketing mix?

Which of the following actions might a marketer take to raise the product's value in the customer's eye?

Diana is deciding how much of a product to order and which firms to involve in the process. She is working on which element of the marketing mix?

To get a selected product in the right place at the right time, marketers often ask themselves:

Which element of marketing refers to the various types of communication that marketers use to inform, persuade, or remind customers of their products?

A unique selling proposition is an attribute of your product or brand that:

The benefit that a USP communicates to a customer is:

A migraine medication's USP communicates that it contains the safest ingredients. This USP is related to:

A USP can improve the performance of a work team by:

USPs are particularly important in a company's _____ function.

Many companies use a USP as part of their overall _____ strategies.

Which of the following is a characteristic of successful USPs?

Your target market is 'poor' college students, so you base your USP on value pricing. This is an example of a USP that is:

'Our product works great!' is an example of a USP that is not:

If your company cannot fulfill its USP, it will:

If you change your company's USP, customers are likely to:

Before building your company's USP, ask yourself if:

Ranking your company in relationship with your competitors helps you determine:

'Our video will improve your golf swing in just 14 days-or your money back.' This USP is related to the:

Which step in the process of identifying and building your company's USP involves brochures, flyers, and signs?

Liza has always wanted a horse, and she has finally saved enough money to buy one very soon. In marketing terms, Liza is a:

To buy a product, customers in a market must first:

A target market can be described as the:

When examining a market, marketers primarily notice its:

Marzetti's Musical Instruments has determined that it will focus its marketing efforts on senior high school students. Marzetti's is engaged in _____ marketing.

The same person can be included in more than one:

When using mass marketing, marketers seek to appeal to the _____ market.

When sellers offer one-size-fits-all products that will appeal to most buyers, they are using:

Market segmentation is about dividing the market into _____ groups.

Marketers divide their markets by grouping customers according to their:

Sorting customers by their physical and social characteristics is called _____ segmentation.

The community college has decided to market its evening classes to women between the ages of 18 and 30 who are high school graduates. What type of segmentation is the college using?

The customer characteristic that reflects where customers fit in the day-to-day buying routine is known as:

Geographic segmentation is dividing a market by where customers are:

When marketers sort customers psychographically, they divide them by:

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