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Advertising Strategy and Media Planning: Creative Development and Channel Selection

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Business - Advertising

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jake12testoswi Created by 10 mon ago

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Cards in this deck(40)
What is a key characteristic of McKinsey's consumer decision-making process?
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Which model involves a sender, receiver, message, and channel?
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What provides strategic guidance for creative development in advertising?
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Which component is NOT part of an advertising creative brief?
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What is the first step in the disruption strategic process?
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What does the concept of disruption primarily involve?
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Which of the following is NOT a method of media scheduling?
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What does CPM stand for in media measurement terms?
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Which is NOT an advantage of TV advertising?
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What is a limitation of TV advertising?
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Which is an advantage of radio advertising?
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What is a limitation of radio advertising?
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Which characteristic is NOT associated with native advertising?
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What is an advantage of magazines as an advertising medium?
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What is a disadvantage of using magazines for advertising?
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Which is an advantage of Out of Home (OOH) advertising?
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What is a limitation of Out of Home (OOH) advertising?
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Which is NOT a component of direct marketing?
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What is a primary objective of direct marketing?
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Which is NOT a component of digital marketing?
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What is a benefit of social media marketing?
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What is an example of owned media?
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Which is NOT a method used in sales promotion?
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What are the two types of consumer sales promotion goals?
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What determines baseline sales?
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What is the primary purpose of corporate advertising?
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What is NOT a role of public relations (PR)?
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Which is NOT a tool used for implementing PR?
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What is a disadvantage of public relations?
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Which is NOT a method to measure PR effectiveness?
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Why is it important to measure the effectiveness of advertising and promotion?
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Which is NOT a common ad test?
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What does global marketing involve?
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What is a characteristic of global advertising?
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Which is NOT a factor in the global environment?
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What is an advantage of global marketing and advertising?
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What does international marketing and advertising recognize?
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What is a challenge in international marketing and advertising?
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What does the term 'glocal' refer to in marketing?
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How must international sales promotion be adapted?
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