Marketing Pricing Strategies and Consumer Perception in Business Environments

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Business - Advertising

andrsonztdc Created by 10 mon ago

Cards in this deck(42)

Unlike variable costs, which vary with the quantity sold, _____ costs don't change based on sales.

Brian camped out all night outside Best Buy to get an unbelievably low, advertised price on a big screen TV. He was the first in line, but when the store opened, he was told there were no more available at that price, but there were some higher-priced TVs. This is an example of an illegal practice known as _____ pricing.

When a new product is introduced to a market and is priced high with the intention of eventually lowering the price as the market becomes more competitive, marketers are using a pricing strategy known as _____ pricing.

If you go to a fast food restaurant and see truffle fries on the menu for $20 when everything else is $5 or less, you'd think something was not right. Marketers understand you are comparing those posted menu prices to your own _____ costs.

Which form of advertising is designed to build the general reputation of the organization and create goodwill toward the company and its brands?

Which of the following is an example of a non-sales-related behavioral objective?

When Sam's Club or Costco provides shoppers with a sample of products available for sale in the store, this is an example of a _____ sales promotion.

Which type of advertising stimulates primary demand for new products or services?

Transactional salespeople do not worry about this, but an important goal of account managers is to _____ long-term relationships.

As the top salesperson for the past quarter, your company rewards you with five extra vacation days and access to a company condo, for free. What form of compensation have you received?

Which of the following statements is true regarding direct marketing response devices?

One of the keys to direct marketing is having a _____ of customers.

Companies have the most success with email marketing when they follow which approach?

What is a major advantage of digital media over traditional media as it relates to increasing levels of consumer demand for immediate and personalized attention?

When we as customers create and post online reviews of products we like, we are involved in which of the following marketing-related processes?

Bob has recently moved to Texas. He really likes his morning coffee from Dunkin. He downloaded the app for ordering. Now, Bob sees ads for Dunkin on Google and in social media and decides to follow the brand. This is an example of _____ consumption.

Your firm is about to introduce a new product, and it is important to get a commanding share of the market to be able to set the standard. The development team believes it could add features to the product later, if needed. The firm has moved to a product development strategy and this is the first roll-out, so it is important to succeed. What would be the appropriate pricing strategy?

An electronics store advertises a flat-screen television for an astonishingly low price in its after-Thanksgiving sale advertisements. Though you are first in line on sale day, you learn that the store never had that model in stock. The salesperson offers to sell you a similar television at a discounted, though higher, price. What term describes your experience?

Your reference price will become more accurate and reflect real prices when you have _____ related to the product.

Which of the following is calculated by multiplying expected unit sales by unit price?

As brand manager for a popular ice cream, you offered a 'buy one, get one half off' discount. Sales were substantial, but your boss is angry with you. What is the most likely reason?

Bud Light calls out Miller Lite by name in a TV commercial airing during the Super Bowl for using corn syrup when making its beer. This type of product advertising is referred to as _____ advertising.

Maximizing exposure of the advertising message to the target audience while minimizing waste coverage is the definition of _____ media planning.

You are the brand manager for a new cold breakfast cereal and are tasked with creating advertising. Since your cereal appeals mostly to children, but will be purchased by parents, what is the best way to proceed?

Companies can use which form of advertising to strengthen their brands?

You work in marketing for a cookware manufacturer. You have recently partnered with a famous chef and are debuting a line of cookware and bakeware. In August, you begin running advertisements in magazines targeted to foodies, cooks, and homemakers. By October, your boss says you that you have not met your sales-related objectives. What is the best way to respond?

What is an advantage of personalized promotion?

Park sells commercial laundry services. He has a list of several potential customers in his selling area and knows these businesses are open to hiring a new and better cleaning company. Today, he is researching the companies on social media. Which step in the personal selling process is Park currently completing?

Which of the following are tools of personalized promotion?

Which of the following is a main reason to use direct marketing?

The most important determinant of a mobile promotion is _____

Which approach increases the odds that a company's email messages will be opened?

Marketers need to consider the marketing effort as a whole when considering marketing through social media. Which of the following concepts or tools from the large marketing effort would be most meaningful in developing the social media strategy?

Digital marketing, as opposed to traditional marketing, is significantly distinguished by _____

Which information on a company's website will best help reassure customers uncertain about making a purchase?

Which term refers to the strategies and tactics of communicating with customers or delivering benefits to customers using technology?

Maya is setting prices for her home remodeling business. Over the course of the year, there are times of peak activities-such as pre-holidays-and times when consumers were not as interested in home remodeling. This is an issue throughout the industry, so she knows it isn't just her business. After she determines a base price for the service, she could stimulate demand during the slow periods by using _____

Marketers are able to target members of supply chains by engaging in which of the following?

A celebrity's effectiveness as an endorser depends on _____

Any selling activity that involves direct interaction between a buyer and seller is _____

Given the trend in how consumers access digital, what is true about company websites?

You have downloaded a program onto your smartphone that allows you to check the schedule for your favorite college basketball team, get updated scores, and find the nearest concession stand selling your favorite IPA. This is an example of a mobile _____

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