S

Creative Advertising Strategies: Concept Development, Execution & Promotional Techniques

Flashcard Icon

Flashcard

Learn Mode Icon

Learn Mode

Match Icon

Match

Coming Soon!
Library Icon

Library

View Library
Match Icon

Create

Create More Decks
Flashcard Icon Flashcards
Flashcard Icon Flashcards
Library Icon Library
Match Icon Match (Coming Soon)

Business - Advertising

View Results
Full Screen Icon

andrsonztdc Created by 10 mon ago

Related Decks

Cards in this deck(54)
What are the steps in the creative process?
Blur Image
For an advertisement to be relevant, what must it mean to the target audience?
Blur Image
What is referred to as the 'Creative Strategy' in advertising?
Blur Image
What does 'Creative Execution' refer to in advertising?
Blur Image
Which techniques do creative thinkers use to stimulate new ideas?
Blur Image
What is a 'Unique Selling Position' (USP) in marketing?
Blur Image
What is a 'Hard Sell' approach in advertising?
Blur Image
What characterizes a 'Soft Sell' approach in advertising?
Blur Image
What are the most important elements of print in advertising?
Blur Image
What is a 'Creative Brief' in advertising?
Blur Image
What are the main techniques of good copywriting?
Blur Image
In what types of advertising are the words crucial?
Blur Image
What are the types of advertising headlines?
Blur Image
What are the benefits of effective use of visuals in advertising?
Blur Image
What is the difference between serif and san-serif type?
Blur Image
What are common types of advertising layouts?
Blur Image
What is 'Sales Promotion' in marketing?
Blur Image
What are the major forms of sales promotion?
Blur Image
What is 'Direct Marketing'?
Blur Image
What is the typical response rate of direct mail?
Blur Image
What are the characteristics of creative people?
Blur Image
What is 'Divergent Thinking'?
Blur Image
What is 'Right-brain Thinking'?
Blur Image
What is 'Left-brain Thinking'?
Blur Image
What does 'Benefit' emphasize in advertising?
Blur Image
What is a 'Promise' in advertising?
Blur Image
What does 'Demonstration' focus on in advertising?
Blur Image
What is a 'Comparison' in advertising?
Blur Image
What is a 'Problem/Solution Message' in advertising?
Blur Image
What is a 'Tagline' in advertising?
Blur Image
How can you create an effective headline in advertising?
Blur Image
What are 'Direct-action Headlines' in advertising?
Blur Image
What are 'Indirect-action Headlines' in advertising?
Blur Image
What is 'Image Transfer' in advertising?
Blur Image
What is a 'Storyboard' in advertising?
Blur Image
What is the 'Creative Concept' or 'Big Idea' in advertising?
Blur Image
What are the strategic formats of advertising?
Blur Image
What is an 'Appeal' in advertising?
Blur Image
What is a 'Selling Premise' in advertising?
Blur Image
What are the parts of the body copy in advertising?
Blur Image
What is included in a designer's toolkit for advertising?
Blur Image
What are the design principles in advertising?
Blur Image
What are the main tools of Direct Response Communication (DRC)?
Blur Image
What is 'Direct Mail' in marketing?
Blur Image
What are 'Catalogs' used for in marketing?
Blur Image
How does sales promotion prompt action?
Blur Image
What is a 'Price Deal' in sales promotion?
Blur Image
What are 'Trade Promotions'?
Blur Image
What does 'Lifetime Customer Value' estimate?
Blur Image
What kind of thinking is used in the creative process?
Blur Image
What is often used to test the idea before it runs to try to determine whether it works?
Blur Image
What is a 'Tangible Product'?
Blur Image
What is an 'Intangible Product'?
Blur Image
What are the chief weaknesses of direct marketing?
Blur Image

Ask Our AI Tutor

Get Instant Help with Your Questions

Need help understanding a concept or solving a problem? Type your question below, and our AI tutor will provide a personalized answer in real-time!

How it works

  • Ask any academic question, and our AI tutor will respond instantly with explanations, solutions, or examples.
Get Started
Flashcard Icon
  • Browse questions and discover topic-based flashcards
  • Practice with engaging flashcards designed for each subject
  • Strengthen memory with concise, effective learning tools
Discover By Topic