Digital Advertising: Performance Metrics, Ad Networks, and Targeting Strategies

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Business - Advertising

jake12testoswi Created by 10 mon ago

Cards in this deck(73)

Which of the following are considered key performance metrics in digital advertising?

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What formula is used to calculate ROAS (Return on Advertising Spend)?

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What does a higher CPA (Cost Per Acquisition) indicate in terms of conversion revenues?

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What is the term for a group of online publishers that agree to a set advertising standard managed by a company?

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What are the responsibilities of advertisers in an ad network?

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What must publishers (websites) do to participate in an ad network?

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What is included in the ad network?

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What does CPC stand for in digital advertising?

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What does CPA stand for in digital marketing?

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What does CPM stand for and what does it mean?

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How does targeting and retargeting work through an ad network?

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What can increase privacy concerns in digital advertising?

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Which consumers can you target with remarketing in Google Ads?

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What is a key consideration in remarketing to avoid overloading the same visitor?

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What is considered the highest ROI marketing activity?

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What are the best practices when capturing emails?

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What are the different types of email content?

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What should you focus on when determining the timing and frequency of emails?

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What factors should you consider when segmenting your email lists?

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What are some key email performance metrics?

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What are the best practices for avoiding spam filters?

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What are the benefits of content creation and posting?

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What are the steps involved in paid advertising?

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What is reputation management in the context of digital marketing?

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What is social monitoring and what are its potential drawbacks?

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What is social listening and what are its challenges?

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How do you choose which social media platform to use for your marketing efforts?

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What are the key components of a social media plan?

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What types of content are commonly used in social media marketing?

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What metrics are used to measure success in social media marketing?

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What makes Facebook a sophisticated platform for digital marketing?

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What is a characteristic of a smaller user base platform with high activity?

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What are the ad types available on YouTube and how is revenue shared?

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What are the unique ad types available on Instagram?

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Which platforms are considered additional social media platforms?

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What is the purpose of Google Alerts in digital marketing?

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Why is monitoring brands important in digital marketing?

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What does monitoring SERPs involve?

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How should a company respond to negative content online?

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What is a key consideration when responding to reviews on online review sites like Yelp?

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What is the recommended approach when dealing with scam reporting sites like RipoffReport.com?

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When might it not be worth engaging with online forums like Reddit?

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How are press articles typically handled in terms of brand management?

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What is a recommended strategy for handling conversations on social media sites?

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What are the key components of an emergency response plan in digital marketing?

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What are some characteristics of mobile users that affect digital marketing strategies?

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What is location-based targeting in digital marketing?

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What is geo-fencing and how is it used in digital marketing?

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What is an example of behavioral targeting in digital marketing?

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What is temporal targeting and how is it used in digital marketing?

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What are some overall concerns about mobile targeting strategies?

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What are the key considerations in a digital strategy framework?

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What is the foundation of a digital strategy framework?

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What are the two types of demand generation in digital marketing?

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What are the two main types of demand harvesting in digital marketing?

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What are some strategies for loyalty building in digital marketing?

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What are the channels for digital strategy?

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Which digital marketing channels are known for low cost per exposure?

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Which digital marketing channels have variable cost per exposure?

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Which digital marketing channels have medium to high cost per exposure?

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What is customer concentration in the context of digital advertising?

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What is exposure effectiveness in digital advertising?

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What does cost per exposure mean in digital advertising?

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What does ROI stand for and what does it measure in digital marketing?

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What is paid media in digital marketing?

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What is owned media in digital marketing?

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What is earned media and why is it important?

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What does CPV stand for and how is it used in digital marketing?

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What type of content is YouTube best suited for?

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Why is it important to understand weekday vs. weekend habits in digital marketing?

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What is App Tracking Transparency (ATT) and how does it affect digital marketing?

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What are higher-level strategic decisions in marketing?

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What are lower-level implementation decisions in marketing?

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