Retail media drives value for which three groups? Brands, consumers, and retailers Manufacturers, suppliers, and distributors Advertisers, marketers, and agencies Investors, stakeholders, and analysts

Brands, consumers, and retailers

The digital shelf refers to how and where a brand's product is displayed online. What are key aspects of the digital shelf? Product placement, visibility, and accessibility Customer reviews, ratings, and feedback Pricing strategy, discount offers, and promotions Supply chain management, logistics, and distribution

Product placement, visibility, and accessibility

What is a PDP (Product Detail Page) and what key aspects does it cover? A page dedicated to customer reviews and testimonials A web page providing detailed info about a specific product, including images, descriptions, and features A blog post discussing product benefits and usage A landing page for promotional offers and discounts

A web page providing detailed info about a specific product, including images, descriptions, and features

What does the term 'commerce' stand for in the context of mobile commerce? Community engagement and social networking Content creation and distribution Commercial transactions conducted electronically via mobile devices Communication and messaging services

Commercial transactions conducted electronically via mobile devices

Retail Media and Digital Shelf: E-Commerce Marketing Strategies and Ad Formats

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Cards in this deck(78)

Retail media drives value for which three groups?

The digital shelf refers to how and where a brand's product is displayed online. What are key aspects of the digital shelf?

What is considered the primary digital shelf?

What is a PDP (Product Detail Page) and what key aspects does it cover?

What retail media ad type involves keyword bidding on relevant search terms to ensure your brands appear prominently on retailer.com?

What retail media ad type involves display ads served directly on retailer.com, supporting single products, seasonal activations, and bundles?

What retail media ad type involves multichannel ads served across social, CTV, and the open web in partnership with retail media networks?

What retail media ad type involves in-store physical media that can be purchased via retail media networks?

What retail media ad type involves multichannel ads/offers served across the open web, ensuring that your brand is not solely reliant on retailer.com traffic?

What does the term 'commerce' stand for in the context of mobile commerce?

What are the four factors impacting consumer behavior?

What makes a well-designed website?

What does Search Engine Advertising (SEA) include and what is its purpose?

What is the most popular tool for searching online?

What is a click-through rate and what percentage is considered good?

What are pop-ups in the context of online advertising?

What are interstitials in online advertising?

What are superstitials in online advertising?

What are online video ads and how do they compare to TV commercials?

What are the benefits of online advertising?

What are some costs associated with online advertising?

What are blogs and how can businesses use them effectively?

What are podcasts and how do they function?

What is user-generated content (UGC) and which companies are known for using it?

What is native advertising and what are its two main types?

What is sponsored advertising?

What is branded content?

What is content marketing and how does it benefit brands?

What is a brand community?

What is geotargeting in digital marketing?

What is geofencing and how does it work?

What is visual recognition technology and what can it do?

What is virtual reality and how does it function?

What is augmented reality and how does it differ from virtual reality?

What are some common objectives/themes behind successful social media campaigns?

What is paid media in digital marketing?

What is owned media and how does it differ from paid media?

What is legitimate green marketing?

What are the two objectives of legitimate green marketing?

What is greenwashing in marketing?

What are EcoLabels and what purpose do they serve?

What are ecolabels and how do they benefit consumers?

What does CSR stand for in the context of business practices?

What is Corporate Social Responsibility (CSR) and what does it involve?

What constitutes misleading advertising according to the FTC?

What is meant by the term 'reasonable consumer' in advertising?

What does 'material' mean in the context of advertising practices?

What is the FTC's definition of unfairness in advertising?

What is the FDA responsible for regulating?

What is deceptive advertising and can you provide an example?

What are unfair practices in the context of consumer protection?

Who are considered vulnerable segments/populations in advertising?

What are the ethical considerations in publicity?

What are the ethical concerns in packaging and branding?

What are the ethical issues in sales promotion?

What is general public relations and what does it involve?

What are the five general PR activities/functions?

What does MPR stand for in the context of public relations?

What is marketing public relations (MPR) and how does it differ from general PR?

What are the forms of proactive MPR?

What are product releases in the context of MPR?

What are executive statement releases and what purpose do they serve?

What are feature articles in the context of MPR?

What are the forms of reactive MPR?

What is reactive MPR and what does it address?

What is crisis management in the context of MPR?

What is the difference between proactive and reactive MPR?

What are two examples of companies that have required reactive MPR?

What is word-of-mouth marketing and what challenges does it present?

What is buzz creation in marketing?

What is viral marketing and how does it work?

What makes viral marketing 'viral'?

What are the rules for social epidemics?

What is the Law of the Few in social epidemics?

What is the Stickiness Factor in social epidemics?

What is the Power of Context in social epidemics?

What are some proactive efforts used for buzz creation?

What are some examples of buzz creation?

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Retail Media and Digital Shelf: E-Commerce Marketing Strategies and Ad Formats

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