What is a unique combination of benefits received by targeted buyers that will satisfy their needs? Value chain Unique selling proposition (USP) Customer value proposition (CVP) Brand equity

Customer value proposition (CVP)

What are the steps in the marketing process? Develop product, set price, distribute product Create brand, advertise, sell product Identify consumer needs, manage marketing mix, reach potential consumers Conduct market research, analyze data, implement strategy

Identify consumer needs, manage marketing mix, reach potential consumers

What are the different orientations in the evolution of business philosophies? Research, development, testing, launch Product, price, place, promotion Production, sales, marketing, relationship marketing Planning, organizing, leading, controlling

Production, sales, marketing, relationship marketing

Marketing Fundamentals: Customer Needs, Target Markets, and the Marketing Mix

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Cards in this deck(89)

What is the process of planning and managing goods, services, or ideas to meet consumer needs and organizational objectives?

What role does marketing play in organizations to ensure brands are differentiated from competitors and stay current?

What occurs when a person feels deprived of basic necessities?

What is a need that is shaped by a person's knowledge, culture, and personality?

What is a unique combination of benefits received by targeted buyers that will satisfy their needs?

What is a specific group or segment of existing and potential consumers to which marketers direct their marketing efforts?

What are the 4 P's in marketing that are carefully managed to appeal to the target market?

What are the steps in the marketing process?

Who are potential consumers who have both the willingness and ability to buy a product?

What are the different orientations in the evolution of business philosophies?

What do new marketing practices focus on to meet short-term consumer needs and generate immediate company profits?

What is the focus of relationship marketing?

What does CRM stand for and what does it involve?

What are examples of CSR initiatives?

What is augmented reality in the context of new technology?

What is experiential marketing?

What is influencer marketing and how do micro-influencers play a role?

What is partnership marketing?

What is the purpose of metrics and analytics in marketing?

What are metrics in the context of marketing?

What is the process of analytics in marketing?

What are the six environmental forces in marketing?

What is an example of a demographic force?

What is an example of sociocultural forces?

What are examples of technological forces?

What is an example of regulatory forces?

What is SWOT analysis in marketing?

What is an environmental scan in the context of SWOT analysis?

What are the types of competition in the market?

What is a monopoly and provide an example?

What is an oligopoly and provide an example?

What is monopolistic competition and provide an example?

What is perfect competition and provide an example?

What are the steps in the consumer purchase decision process?

What are direct competitive forces?

What are indirect competitive forces?

What are situational influences on consumer decisions?

What are psychological influences on consumer decision?

What is motivation in the context of consumer behavior?

What is personality in the context of consumer behavior?

What is self-concept in the context of Maslow's hierarchy of needs?

What are the levels of Maslow's hierarchy of needs?

What is perception in the context of consumer behavior?

What is selective perception in consumer behavior?

What is learning in the context of consumer behavior?

What are the types of learning in consumer behavior?

What are values, attitudes, and beliefs in consumer behavior?

What are reference groups in consumer behavior?

What are personal influences in consumer behavior?

What is culture in the context of consumer behavior?

What are psychographics in marketing?

What is market research in marketing?

What is probability sampling in market research?

What is nonprobability sampling in market research?

What is internal data collection in market research?

What is external data collection in market research?

What are observational and experimental data in market research?

What is questionnaire data in market research?

What is the use of metrics and analytics in marketing?

What is market segmentation in marketing?

What is the consumer market in marketing?

What is the business market in marketing?

What are the forms of market segmentation?

What are the steps in market segmentation?

What is product positioning in marketing?

What is repositioning in marketing?

What are positioning maps in marketing?

What are products in marketing?

What is a nondurable good in marketing?

What is a durable good in marketing?

What is a service in marketing?

What is the service continuum in marketing?

What are the uniqueness of services in marketing?

What is inventory in the context of services?

What is an augmented product in marketing?

What is a core product in marketing?

What is an actual product in marketing?

What is a product line in marketing?

What are product mixes in marketing?

What is branding in marketing?

What are brand strategies in marketing?

What are ways of protecting brands in marketing?

What is brand loyalty in marketing?

What is brand personality in marketing?

What makes a good brand name in marketing?

What is the market research approach in marketing?

What is secondary data in market research?

What is primary data in market research?

What are segmentation variables for consumer markets?

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Marketing Fundamentals: Customer Needs, Target Markets, and the Marketing Mix

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