Comprehensive Marketing and Branding Concepts: A 100-Card Exploration

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charlotte1oxhi Created by 10 mon ago

Cards in this deck(100)

A brand is an emotional experience and perception. What is a _____?

It is the _____ that ultimately determines just how profitable your business will be.

Which choice best describes the purpose of a brand strategy? It defines your expectations, serves as a guide for your marketing efforts, and helps you get to the core of who your company is and/or what your brand is. The purpose of a brand strategy is to _____

The art of developing a brand personality starts with selecting a brand type that closely reflects your core values. Is this statement _____?

Today, the digital consumer can fully evaluate a brand with a simple Google search. Is this statement _____?

What is the best way to get consumer feedback on your new brand visuals? Provide them an opportunity to view it in a limited timeframe, and then ask _____ questions about it.

Use your _____ to develop a story that matches with your brand personality.

Which of the following is recommended as a way to help you plan for and mitigate negative brand experiences? Watch what's being said about your brand on _____

Why is it important to develop a brand-focused culture in your organization? It makes employees proud of what they do, motivates employees, and makes your company more _____

Which of the following measures customer loyalty? The _____ is a common metric used.

An _____ will support their objections to your brand with data, facts, and specific reasons for their dissatisfaction.

You can achieve high brand equity even if you have a small market share when you have _____ customers.

It is best to start with a marketing plan, then move on to deciding financial revenue goals. Is this statement _____?

All of the following are important steps to writing a marketing plan, EXCEPT: _____ review.

When is the best time to start writing your marketing plan? At the _____ of your planning process.

A marketing plan provides a roadmap for running and coordinating marketing programs, is a great way to document the planning process, and helps align the many people and organizations involved in commercializing your products and services. A marketing plan _____

When gathering information on the competition, what is important to identify? Their main value proposition, the products and services they offer, and their _____ points.

When gathering market data, what do you NOT need to identify? _____ year's market trends.

What should each member of your marketing team know? Their role on the team, your planning schedule, and the expectations you have for _____

Your cross-functional marketing team should include all of the following key roles, EXCEPT: _____

What does SWOT stand for? Strengths, Weaknesses, Opportunities, _____

What key conclusion can you draw from a competitive matrix? Which strengths of your competitor you should _____

Which type of competitor sells similar products as you do but with different benefits? An _____ competitor.

Total Addressable Market (TAM) is the theoretical maximum sales opportunity if you were to sell to every customer in the market, both current and potential. Is this statement _____?

Photographs and testimonials of customers who have used your products typically do not promote positioning claims. Is this statement _____?

What does the scope of your marketing plan depend on? How your company brands are _____

When developing a marketing strategy and working on segmentation, how can you group customers? By geography, behavior, and _____

Which kind of statement defines a company's business, its objectives, and its approach to reaching those objectives? A _____ statement.

Ideally, the result of a product/service analysis is to identify a feature and benefit of your product that performs better than the competitor's and is rated high in _____ by the customer.

When creating a marketing persona, what should you NOT include? _____ size.

Opportunities are favorable situations which can bring a competitive advantage. Is this statement _____?

What should an established goal always be? Actionable, measurable, and something your planning team agrees _____

A written plan should include your products and services along with additional features that deliver _____ to the customer.

There is only one way companies should develop budgets for their marketing plan: by first deciding how much they have to spend in total, and then allocating it accordingly. Is this statement _____?

What should your implementation plan always include? Key _____ indicators.

A high-end clock maker would likely have a smaller breadth of channel than a nationwide department store chain. Is this statement _____?

The length of a distribution channel refers to the number of _____ between the company and the customer.

What's the best way to coordinate your social media channels like Facebook, Twitter, and Instagram? They should each have a different _____ and message.

When promoting your product, you are really promoting your _____ proposition.

What should the pricing section of your plan include? Dates when prices are effective, how your prices compare with your competitors, and a complete _____ list.

You should start your research project with primary research. Is this statement _____?

Ethnography is one of the best ways to deeply understand customer behavior. Is this statement _____?

Image-based interviews help turn visual metaphors into insights you can use. Is this statement _____?

What should you avoid when conducting an interview? Asking follow-up questions that begin with _____

When should you NOT use a focus group? When you're documenting what actions a customer _____

Which is an example of a double-barreled question? How often do you post on _____ or LinkedIn?

While quantitative research gets you the WHAT, qualitative research finds out WHY. Is this statement _____?

Which element should you NOT include when documenting your journey map? Your _____ goals.

Margo is working with the marketing team to identify the company personas in more detail. Which type of personal characteristic will help them to understand motivations? _____ characteristics.

Who should be responsible for determining the objectives of marketing research? The _____ manager.

Jamar is conducting a questionnaire (or survey). In which part of the quadrant will the questionnaire fall? _____ and quantitative.

An organization and its marketing team will most likely fail if they optimize based on the latest marketing campaign performance without establishing a strong foundation of _____.

Which of the following is an action the product marketer refrains from doing? _____ a product.

When visualizing your competitive positioning using a perceptual map, which part of the quadrant will represent the two values you want to embody? _____ right.

In which situation would you use a 100-word headline? A _____ webpage.

Which of the following components of a Brand House consists of demonstrable items that support the brand attributes or pillars? _____ Points.

What is the key feature of agile implementation? Breaking projects into _____ tasks.

Mie is responsible for creating a go-to-market plan for a new company product. Which of the following components helps to align all stakeholders regardless of their positions? _____ statement.

Which statement is an example of an OKR? In the first month, 25 percent of users schedule _____

How can a product marketer best work with a marketing team? By helping the team meet its _____

What is the utility of a persona journey? It aids _____ development.

A want is a desire that helps to achieve a need. Is this statement _____?

WOM influences up to 50% of all consumer good sales. Is this statement _____?

The triple bottom line is: Financial, Social, and _____

A consumer's unconscious motivates guide their purchases. Is this statement _____?

50% of consumers are willing to pay for products from companies that give back. Is this statement _____?

The action enhances customer satisfaction: Corporate social responsibility and _____ marketing.

Every consumer decision we make is in response to a problem. Is this statement _____?

Consumer behavior is the process by which individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and _____.

According to the author, a consumer can buy a Tesla car for objective and _____ reasons.

Which of the following is not part of the group decision-making team? _____

Primary research is general research that has already been done and analyzed for you. Is this statement _____?

Recommendations about how to conduct interviews: Know the goal, build rapport, and reflect back their _____

Quantitative research provides a picture of what your customers do as a whole. Is this statement _____?

Diary studies is the research technique that records behavior when it _____.

Usability testing decisions include open-ended or scenario, moderate or unmoderated, and in-person or _____.

The two types of Ethnography studies are: Passive observation and _____ interviews.

Recommendations for image-based interviews include conducting one-on-one interviews and discussing the pictures, using a forced-pairing technique, and looking for _____.

Positioning helps the product marketer understand where and when the products, services, and business should be placed in relationship to the rest of the _____.

Needs + Value = _____

The product manager needs to understand the types of people who represent the market, how they want to be messaged, and where they should be emerged. Is this statement _____?

Research helps the product marketer understand the competitive landscape, market opportunities, target audience, and best communication _____.

Which choice represents a digital marketing channel? Digital marketing channels are how you make your buyer aware of what you're _____.

You can build really powerful predictions about people's behavior if you collect enough _____.

Which choice refers to the steps within the process to purchase? The _____ Journey.

Why is it important that you understand the buyer journey? It gives you a model to further refine your marketing strategy, helps you visualize all the stages a customer will go through, and understanding your customer's journey helps to deliver the right message at the right _____.

What visual can you use to illustrate the process a customer takes through the marketing funnel? A buyer _____ map.

Which type of media includes channels like Google Ads and Display Marketing? _____ media.

Which type of media includes channels like social media, mentions on other blogs, and articles written about you? _____ media.

What does a marketing funnel help explain? How prospects become _____

What is the correct order of the four primary funnel segments? Awareness, Interest, Desire, _____

In what state of the funnel does a prospect explore the product/service in more detail? _____

When we talk about consumers who are in a buying decision, what portion of the funnel are we referencing? _____-of-the-funnel.

Which choice describes the state of over-thinking to the point of never taking action? _____ paralysis.

What is the most valuable question to answer as part of defining your customer personas? What _____ do they have?

What is a common and popular framework for designing excellent goals? _____

OKRs are most commonly set _____.

Why are KPIs used? To measure the performance of a particular marketing _____

Which choice is the best example of a well-written KPI? Increase traffic 5% _____ over month.

Why are one-page marketing plans so valuable? They are agile, easy to update, and very simple to _____

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