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Media Campaign Strategy: Brief Development, Performance Indicators and Audience Targeting

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Business - Advertising

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michael1tekrzp Created by 10 mon ago

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Cards in this deck(12)
What is a media brief and what role does it play in crafting strategy and setting KPIs?
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What are the key performance indicators (KPIs) typically included in a media brief?
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What does an ad lift score measure in a campaign?
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What are the key parts of the media puzzle in a campaign strategy?
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What are the essential components of a media brief?
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What is the brand vision and how does it influence consumer perception?
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What are the marketing conditions that influence a brand's strategy?
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What and where is the source of business in a marketing strategy?
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What are seasonality and timings in the context of a marketing campaign?
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What is the media mix and how is it determined?
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What is copy pool/management in a media brief?
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What are budget considerations in a media brief?
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