What is the primary role of an advertising agency? Creating, planning, and executing advertising campaigns on behalf of clients. Providing legal advice to clients. Manufacturing products for clients. Managing financial investments for clients.

Creating, planning, and executing advertising campaigns on behalf of clients.

What is a Creative Brief in the context of advertising? A detailed financial report of a company's earnings. A summary of a company's annual performance. A concise document that outlines the objectives, key messages, target audience, and other essential details for a creative project. A legal document outlining the terms of a contract.

A concise document that outlines the objectives, key messages, target audience, and other essential details for a creative project.

What is Personal Selling and how is it used in marketing? Personal interaction between two or more people, the most effective tool for convictions and actions, common for complex products. A strategy of selling products in bulk to retailers. A method of selling products through online platforms. A technique of selling products through automated systems.

Personal interaction between two or more people, the most effective tool for convictions and actions, common for complex products.

What is Direct Marketing and how does it target consumers? Targeting a particular group of people, well suited to highly targeted marketing. Focusing on in-store promotions. Broadcasting messages to a general audience. Using indirect channels to reach consumers.

Targeting a particular group of people, well suited to highly targeted marketing.

What is Sales Promotion and what does it offer to consumers? Offering added value or incentive for the products to consumers (Free samples, games, sweepstakes). Reducing product prices permanently. Providing detailed product information. Offering long-term contracts to consumers.

Offering added value or incentive for the products to consumers (Free samples, games, sweepstakes).

What is Digital Marketing and how is it utilized? The organization of in-person events and seminars. The use of traditional media like TV and radio. The use of digital channels and mobile apps to promote products. The distribution of printed flyers and brochures.

The use of digital channels and mobile apps to promote products.

What are the stages of the purchase funnel? Research, development, testing, launch. Planning, execution, monitoring, closing. Introduction, growth, maturity, decline. Awareness, consideration, intent, evaluation, purchase.

Awareness, consideration, intent, evaluation, purchase.

What is Integrated Marketing Communication and why is it important? A technique for creating viral marketing campaigns. A strategy focused solely on digital marketing channels. A method of reducing marketing costs by limiting communication. Virtually everything an organization says and does is a form of marketing. Keep the brand image consistent, regardless of target market!

Virtually everything an organization says and does is a form of marketing. Keep the brand image consistent, regardless of target market!

What is the 'Inform' promotional goal in marketing? Indicate feature & provide explanation of functionality, discuss product uses. Encourage immediate purchase decisions. Focus on long-term brand loyalty. Create emotional connections with consumers.

Indicate feature & provide explanation of functionality, discuss product uses.

What is the 'Persuade' promotional goal in marketing? Encourage product trial, influence customers to purchase right now and to seek more information. Offer discounts to increase sales volume. Provide detailed product specifications. Focus on maintaining existing customer relationships.

Encourage product trial, influence customers to purchase right now and to seek more information.

What practice ensures websites are highly rated and ranked by search engines? Pay-Per-Click Advertising (PPC) Content Marketing Email Marketing Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

What type of advertising involves paying only when an ad is clicked? Television Ads Email Marketing Banner Ads Pay-Per-Click Advertising (PPC)

Pay-Per-Click Advertising (PPC)

Who engages in marketing activities? Only retail businesses Only online businesses Everyone with a market offering Only large corporations

Everyone with a market offering

What are the two essential questions to answer in marketing? What are we trying to market? Whom are we marketing for? What is the competition doing? How can we improve? How much will it cost? Where will it be sold? What is our budget? What is our timeline?

What are we trying to market? Whom are we marketing for?

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