Review the material in the INNOVATION APPLICATION New Lifestyle Segments for Luxury Hotels. Do these new ventures

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Review the material in the INNOVATION APPLICATION “New Lifestyle Segments for Luxury Hotels”. Do these new ventures represent a robust segmentation strategy? What other segment opportunities can be identified in the luxury hotel business? How could these be exploited?
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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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