Questions and Answers of Business Communication Essentials

Identify types of data.
Explain criteria for evaluating information.
Write an effective survey question for a given research question.
Choose a data visualization for a given business situation.
Describe three ways to avoid presenting misleading information.
How do you feel about reading reports? When faced with a long, dense report, what is your approach? Do you relish every word or delay reading and then skim as much as possible? Why do you think you
How do you feel about writing reports? In what ways might your feelings about reading reports affect your feelings about writing them—or vice versa? What have you learned about business writing so
Do you prefer more graphical reports or reports that have more explanatory text? How might your preference influence your choice to write one type of report or another? Could this preference
Have you ever taken someone else’s work and presented it as your own? What was the situation, and why did you take this action? How do you feel about it in retrospect? Would you do it again in a
Norms for citing sources—and even copyright laws—differ depending on country, region, and often by company or department. What are your own views about citing sources? Do the guidelines described
For each of the following scenarios, which report format would you choose and why? Would you create a primarily text report or create a more graphical deck? How much text and how many graphics do you
Find a report that you wrote in the past for school or work that doesn’t have an executive summary. Write one that is about 10% of the total report.
Imagine that you’re a business consultant who has been hired to explore an idea for a start-up and write a report. Choose any prospective business that interests you—maybe an idea you are already
From a preliminary outline for a report, you have the following major and minor generic headings. Convert these to message titles that you’ll include in your final report. You may add information
Imagine that you’re writing a report to convince your school’s dean of students to provide additional funding for your student club. What will the report include? What are your main points? After
Find three reports longer than 15 pages on any topic that interests you. What components are included in the body? What supplementary sections do you see? What conclusions can you draw about the
The Federal Trade Commission, a government agency that protects consumers, has hired you to summarize the issue of rising U.S. consumer debt. Your task is to write a short report within the body of
You are a consultant working in the education division of a major firm. One of your group’s clients is a federal government agency trying to increase how much time people spend reading. As part of
Choose a topic you’re passionate about. What about the world breaks your heart or makes you angry? Imagine that you’re writing a report to a group of people who can make a difference. Write a
Text in a JPMorgan Chase Letter to Shareholders describes a table of data (Figure 19) showing how banks have grown in the past 20 years.21 In small groups, discuss the purpose of this section. In
Assume that you’re writing a report with the following headings within one section. Write a brief section overview after the major heading to preview topics within the section and summarize the
Write up your analysis from Exercise 12. In a couple of paragraphs, explain how Jamie Dimon described the data. Include original quotations to illustrate your points, but make sure that most of the
Find a paraphrasing tool online (e.g., https://paraphrasing-tool.com). Write your own or copy and paste a sentence into the tool. What are the results? What issues do you find with the computer
Assume you are writing a report and have used the following secondary sources.a. An article written by Marie Callen on pages 45–48 of the June 6, 2022, edition of Bloomberg Businessweek titled
Imagine that you’re writing a report to a group of CEOs dedicated to increase the number of women who are CEOs. Identify three women who are CEOs of publicly traded companies. Find secondary
Your client is a community foundation, which provides funding to small, local, nonprofit organizations. With an endowment of $1 million, the foundation is looking for sound investments to grow funds
Explore a job that interests you. Determine the job outlook, present level of employment, salary trends, typical responsibilities, educational or experience requirements, and so on. If possible,
Find any report online. You might look at government reports or at an annual report of a company you admire. What principles from this chapter does the report follow, and in what ways could the
What are the differences between sex and gender?
Describe how factors shaping your identity contribute to health outcomes.
Using the ecological model, describe a health disparity.
Discuss femicide. What are some unanticipated consequences of removing girl infants from the population?
Choose a health condition. Using the technique of root cause analysis, what are some potential underlying causes for this condition?
Describe one way that health communication can contribute to positive health outcomes.
Using the transactional model of communication, describe the process of message exchange among communicators.
Why do actual risk and risk perception tend to differ from one another?
What characteristics of risk affect the perception of a particular risk?
What is health communication, and how is it used?
Give an example of effective health communication for the individual and for the greater community.
What are the implications of failing to consider the ecological model when shaping interventions health communicators consider and choose?
What are some examples of how health literacy is used?
Compare and contrast the effects of low health literacy and high health literacy.
How do cultural differences play a role in an individual’s health literacy?
Describe an experience you have had with health literacy at the doctor’s office.
Explain how two of the health literacy assessments measure an individual’s health literacy.
Discuss the differences between basic literacy and health literacy.
Explain why theory is used in health communication planning, citing a specific example from the chapter.
How is the integrative model different from the SCT or the TTM?
How are theories/models of persuasion in health communication different from behavior change theories/models?
Why can communications and interventions designed to scare their intended audience backfire?What types of messages is this approach useful for?
Describe the distinctions among theoretical methods, practice strategies, and activities or channels.
What can public health communicators learn from the private sector about the perspective of the consumer?
Why is audience segmentation central to a social marketing approach in health promotion?
How can communications and interventions designed to scare their intended audience backfire?For what types of messages is the scare approach useful?
Describe the difference between tailoring and targeting messages. Based on these concepts, how are messages created?
Discuss the characteristics of an effective health communication message.
What is message framing? Give an example of a gain-framed appeal and a loss-framed appeal, and when you would use each.
What does the phrase “not all social media are digital, not all digital communications are social” mean? How does this relate to how public health organizations use digital media?
Describe, with examples from the chapter, two ways health communicators can integrate new methods with established communication channels.
Discuss the biggest downfall to using any type of social media for health communication.
Describe what mHealth is and how it can be used. What are the benefits of using mHealth?
How do health communicators select the channel of communication for their messages? What factors must be considered?
What is the purpose of the health communication wheel? What steps make up this process?
How can the PRECEDE-PROCEED model be used to better understand audience behavior?
What is the purpose of formative research?
What are primary and secondary data, and when would you use each? Give an example of each data type.
Briefly describe the process of transforming a creative brief into a concept.
Describe at least two concept/message testing techniques, and explain their purpose in pretesting.
How does a logic model help in developing a communication intervention? How does the backward planning help?
Describe the key constituents of the logic model.Give two examples for each.
Justify the conditions that are within and outside your control in a SWOTE analysis.
Explain the ethical dimensions associated with any health communication program.
Describe in detail any two criteria associated with production and dissemination factors.
What is an implementation plan? Discuss the categories in a health implementation budget.
What is the importance of process evaluation in a logic model? How and when do you manage the evaluation?
What are the characteristics of effective communication in the healthcare setting?
Describe the four stages of communication competence. Explain the importance of mindfulness to communication competence.
What is the role of empathy in interpersonal health-related communication?
Define CulturalCare. What skills are needed to engage in effective cross-cultural communi-cation?
What are the implications of the National CLAS Standards on health care in the United States?
What are three reasons why schools are considered logical places for health promotion?
List three of the leading indicators that determine health outcomes, and describe how they impact academic success for students.
Content standards for health have been developed to articulate what a health-literate person should know and be able to do. Seven out of the eight NHES are dedicated to building skills for applying
Describe an activity that might be used to incorporate the three types of brain breaks discussed in the chapter. For each example, discuss a possible positive and negative outcome of incorporating
Box 10-2 lists the Characteristics of an Effective Health Education Curriculum. Select one of these characteristics and, in your own words, explain why you believe it would have a positive impact on
Select a school and evaluate its health policies and procedures associated with Module 8: Family and Community Involvement of the School Health Index (SHI), which can be found at the following link:
Discuss the relationship between the DoW and how they can be integrated into a WHP’s CoH.
Provide two examples of how the ACA has influenced employer-sponsored health insurance plans and WHPs.
Identify four of the most expensive medical conditions for employers.
How is TWH different from a traditional WHP?
List three job stressors and how they might impact employee health and employer health costs.
Rewrite the following sentences to reflect your audience’s viewpoint.1. We request that you include the order number with your inquiry.2. We insist that you always bring your credit card to the
Indicate whether the direct or the indirect approach would be best in each of the following situations.1. An email message to a car dealer, asking about the availability of a specific make and model
For the following items, insert quotation marks, parentheses, and ellipses as needed, and add italics wherever necessary.1. Be sure to read How to Sell by Listening in this month’s issue of
The following items may contain errors in grammar, capitalization, punctuation, abbreviation, number style, word division, and vocabulary. Rewrite each sentence, correcting all errors. If a sentence
How can you make the tone in a report more formal?
In addition to telling readers why an illustration is important, why else should you refer to it in the text of your document?
The following items may contain errors in grammar, capitalization, punctuation, abbreviation, number style, word division, and vocabulary. Rewrite each sentence, correcting all errors. If a sentence
The following items may contain errors in grammar, capitalization, punctuation, abbreviation, number style, word division, and vocabulary. Rewrite each sentence, correcting all errors. If a sentence
What are the situations in which a printed memo or letter might be preferable to a digital message?

Showing 400 - 500 of 696