Questions and Answers of Business Communication Essentials

Why are subject lines important in email messages?
What is word-of-mouth marketing?
How can Twitter be used to crowdsource research?
Why might a request for a recommendation be rejected, even if the person writing is qualified for the opportunity?
What is the first step to take when writing instructions?
How can you avoid sounding insincere when writing a goodwill message?
Revise the following messages so that they are more direct and concise.1. You’re applying for a job as a website designer at a digital marketing agency. In a previous job at another agency, you
Rewrite the following sentences to make them more direct and concise.1. We wanted to invite you to our special 40 percent off by invitation-only sale. The sale is taking place on November 9.2. We
Revise the following messages so that they are more direct and concise.1. I can’t make heads or tails of this trip report. Did you accomplish the tasks you set out to accomplish or only some of
With another student, decide on the best strategy for a message to all employees announcing that to avoid layoffs, the company will reduce salaries by 10 percent for the next six months.1. If the
One of the reasons you accepted the job offer from your current employer was the happy, relaxed vibe of the open-plan office. When you interviewed, it seemed as far away from a boring, conventional
In the weeks after your company rolled out a new online collaboration system, you thought your eyesight was beginning to fail. You had to squint to read posted messages, and the file archive was
Locate an online announcement for a new product you find interesting or useful. Read enough about the product to be able to describe it to someone else in your own words, then write four Twitter
What five general goals could you have for delivering bad news?
What are four options for declining a request to provide someone with a recommendation?
Should you ever apologize when giving an employee a negative performance evaluation? Why or why not?
What role do demographics and psychographics play in audience analysis during the planning of a persuasive message?
What role do champions have in social media marketing?
Select a business topic that interests you and configure a Twitter monitoring tool such as TweetDeck (tweetdeck.twitter.com) to track tweets on this topic. After you’ve found at least a dozen
For the following items, insert the required dashes (—) and hyphens (-).1. Three qualities speed, accuracy, and reliability are desirable in any applicant to the data entry department.2. A highly
What does quality of hire mean?
Why is networking an essential part of your lifelong career planning?
What is the purpose of a résumé?
Why do most employers prefer chronological résumés over functional résumés?
Why is it important to find and use relevant keywords in your résumé?
What is the function of the headline in a LinkedIn profile?
How should you approach your LinkedIn headline if you don’t have any work experience in your target profession?
Identify a position in an interesting career field that you could potentially be qualified for upon graduation. Using at least three different sources, including the description in an online job
For the following items, correct number styles wherever necessary.1. We need to hire one office manager, four accountants, and twelve programmer-analysts.2. The market for this product is nearly six
The following items may contain errors in grammar, capitalization, punctuation, abbreviation, number style, word division, and vocabulary. Rewrite each sentence, correcting all errors. If a sentence
Research is a critical element of the job-search process. With information in hand, you increase the chance of finding the right opportunity (and avoiding bad choices), and you impress interviewers
For the following items, correct any errors you find:1. In this department, we see a lot of mistakes like that.2. In my judgement, you’ll need to redo the cover.3. He decided to reveal the
For the following items, indicate the correct word provided in parentheses.1. Everyone (accept/except) Barbara King has registered for the company competition.2. We need to find a new security
The following items may contain errors in grammar, capitalization, punctuation, abbreviation, number style, word division, and vocabulary. Rewrite each sentence, correcting all errors. If a sentence
Why are the questions you ask during an interview as important as the answers you give to the interviewer’s questions?
Select a large company (one on which you can easily find information) where you might like to work. Use online sources to gather some preliminary research on the company; don’t limit your search to
Prepare written answers to 10 of the questions listed in Table 14.4 shown below. TABLE 14.4 Twenty-Five Common Interview Questions Questions About College 1. What courses in college did you like
Divide the class into two groups. Half the class will be recruiters for a large department store chain that is looking to fill 15 manager trainee positions. The other half of the class will be
With its encouragement of video applications and abandonment of traditional job postings, Zappos might be starting a mini trend toward a new style of employment application.Your task: Identify a
How could use you the group interview format to distinguish yourself as a team player?
What is the STAR approach to answering interview questions?
How does a structured interview differ from an unstructured interview?
How can you apply the AIDA model to an application letter?
Your boss, the national sales manager, insists that all company sales reps continue to carry full-size laptop computers for making presentations to clients and to manage files and communication
Assume that you will have time for only one course next term. Identify the criteria you will use to decide which of several courses to take.Your task: List the pros and cons of four or five
Mistakes can be wonderful learning opportunities if we’re honest with ourselves and receptive to learning from mistake.Your task:Identify a mistake you’ve made something significant enough to
As you’ve probably experienced, trying to keep all the different schools straight in one’s mind while researching and applying for colleges can be difficult. Applicants and their families would
Anyone contemplating investing in the stock market is likely to shudder at least a little bit at the market’s ups and downs.Your task:Write a brief informational report for your class blog that
Concern is growing in many youth sports about the negative consequences of existing approaches to player development and competition. The long-term athlete development (LTAD) approach aims to instill
Employers and employees alike have embraced telecommuting as a way to reduce costs and save time.Your task:Assume you work for a company that develops security software to protect corporate
You’re the vice president of operations for a Florida fast-food chain. In the aftermath of a major hurricane, you’re drafting a report on the emergency procedures to be followed by personnel in
You work for a movie studio that is producing a young director’s first motion picture, the story of a group of unknown musicians finding work and making a reputation in a competitive industry.
Would “Look into employee morale problems” be an effective problem statement for a report? Why or why not?
How do proposal writers use an RFP?
What are the three major ways to organize an analytical report?
Should you use primary research before or after secondary research? Why?
What is paraphrasing, and what is its purpose?
What are the three basic categories of reports?
How does a conclusion differ from a recommendation?
The following items may contain errors in grammar, capitalization, punctuation, abbreviation, number style, word division, and vocabulary. Rewrite each sentence, correcting all errors. If a sentence
Please send us four cases of filters two cases of wing nuts and a bale of rags.1. Your analysis however does not account for returns.2. As a matter of fact she has seen the figures.3. Before May 7
At lunch with a colleague from your department last week, you discovered that as much as you both love your jobs, family obligations are making it difficult to keep working full-time. Unfortunately,
While sitting at your desk during lunch break, slumped over as usual, staring at your computer screen, you see an online article about the dangers of sitting at your desk all day. Yikes. The article
As a strong advocate for the use of social media in business, you are pleased by how quickly people in your company have taken up blogging, wiki writing, and other new-media activities. You are
Managing a new-product launch can be an aggravating experience as you try to coordinate a wide variety of activities and processes while barreling toward a deadline that is often defined more by
Convincing people to give their music a try is one of the toughest challenges new bands and performers face.Your task: Imagine you’ve taken on the job of promoting an amazing new band or
Effective microblogging messages emphasize clarity and conciseness and so do effective sales messages.Your task: Find the website of any product that can be ordered online (any product you find
At this point in your collegiate career, you’ve developed areas of academic expertise that could benefit other students. After kicking around moneymaking ideas with friends, you decide that the
You and your tutoring team know you should take advantage of every social media platform to inform potential clients about your new company.Your task: With the same team as in compose four
Determine whether the following sentences focus on features or benefits; rewrite them as necessary to focus on benefits.1. All-Cook skillets are coated with a durable, patented nonstick surface.2.
How do emotional appeals differ from logical appeals?
What are demographics and psychographics?
Why do promotional messages need to be short and simple on mobile devices?
Is the “hard-sell” approach unethical? Why or why not?
Knowing how much online product reviews can shape consumer behavior, the other cofounder of your company has just circulated an internal email message with the not-so-subtle hint that everyone in
Professional musicians do everything they can to keep the show going, particularly for tours that are scheduled months in advance. However, illness and other unforeseeable circumstances can force an
You enjoy helping other people learn, and your part-time work as a tutor for high-school students has brought in some much-needed income during the past two years. You pride yourself on giving
You’re delighted to get a message from an old friend and colleague, Heather Lang. You’re delighted right up to the moment you read her request that you write a recommendation about her web design
Sheila Elliot, a well-known actress, appeared on a national talk show last night and claimed that your company’s Smoothstone cookware was responsible for her toddler’s learning disability. Elliot
For these items, indicate the verb form called for in each sentence.I (present perfect, become) the resident expert on repairing the copy machine.
For these items, indicate the verb form called for in each sentence.Since Joan was promoted, she (past perfect, move) all the files to her office.
For these items, indicate the verb form called for in each sentence.Next week, call John to tell him what you (future, do) to help him set up the seminar.
For these items, indicate the verb form called for in each sentence.By the time you finish the analysis, he (future perfect, return) from his vacation.
For these items, rewrite the sentences so that they use active voice instead of passive.The failure to record the transaction was mine.
For these items, rewrite the sentences so that they use active voice instead of passive.Have you been notified by the claims department of your rights?
For these items, rewrite the sentences so that they use active voice instead of passive.We are dependent on their services for our operation.
For these items, rewrite the sentences so that they use active voice instead of passive.The damaged equipment was returned by the customer before we even located a repair facility.
In these items, indicate the correct verb form provided in parentheses.Everyone upstairs (receive, receives) mail before we do.
In these items, indicate the correct verb form provided in parentheses.Neither the main office nor the branches (is, are) blameless.
In these items, indicate the correct verb form provided in parentheses.C&B Sales (is, are) listed in the directory.
In these items, indicate the correct verb form provided in parentheses.When measuring shelves, 7 inches (is, are) significant.
In these items, indicate the correct verb form provided in parentheses.About 90 percent of the employees (plan, plans) to come to the company picnic.
Provide the correct form of the adverb in parentheses.Of all the arguments I’ve ever heard, yours is the____________ (logically) reasoned.
Provide the correct form of the adverb in parentheses.Of the two we have in stock, this model is the____________ (well) designed.
Provide the correct form of the adverb in parentheses.Could they be ____________ (happily) employed than they are now?
Provide the correct form of the adverb in parentheses.Kate has held five jobs over 13 years, and she was ____________ (recently) employed by Graphicon.
Rewrite the following sentences to eliminate the long strings of nouns:The supermarket warehouse inventory reduction plan will be implemented next month.
When all is said and done at the conclusion of this experiment, I’d like to summarize the final windup.
The impending liquidation of the company’s assets was cause for jubilation among the company’s competitors.
Break the following sentences into shorter ones; revise as necessary 0to maintain sense and smooth flow.Know the flexibility of the written word and its power to convey an idea, and know how to make

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