Contemporary business 2012 update 14th edition Louis E. Boone, ‎ David L. Kurtz - Solutions

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In what industries do small businesses play a significant role?
What impact, if any, will FinTech companies have on the way traditional banks do business? What must traditional banks do to remain competitive in the small-business lending sector?
Go to the Canadian Franchise Association website, www.cfa.ca to research franchises. Choose a franchise that interests you and look up its startup requirements. Would you run a franchise in a partnership with someone you know? Why or why not? Present your findings in class.
Go to the BDC’s website at www.bdc.caClick on Articles and Tools and have a look at the articles. Identify one article that you believe provides the most useful information for a small-business owner. Write a summary of the article’s highlights.
Why is Dragons’ Den successful in Canada and around the world?
Think of an idea for a small business. Research the industry and the major competition online. Draft a business plan. Will your firm be a sole proprietorship or a partnership? Include this decision in your business plan.
How are new industries formed?
How would the show differ in other countries?
Identify an organization that is owned by a unit or agency of government, such as VIA Rail or BC Hydro. Imagine that you have been hired as a consultant. You must decide whether the organization should remain publicly owned. Research its successes and failures. Write a memo to explain your
What percentage of small businesses are still operating five years after starting?
Either in small groups or with a partner, debate the pros and cons of an activist investor challenge.
One report shows that almost half of company boards remain unprepared for an activist investor challenge. What should a company do to prepare for such a challenge?
What are the five main sections of a business plan?
Identify a business and a not-for-profit organization that could form a joint venture that would be good for both parties. Write a proposal or create an advertisement for the event or activity that the organizations could present.
What are the three main causes of small-business failure?
Although investors may be attracted to companies committed to making a social impact, discuss why some investors might not be attracted to certified B corporations. Similarly, will all shareholders, particularly those with a primary goal of earning a profit, agree with a company’s decision to
What are the ups and downs of the traditional corporate structure?
Why is an effective business plan important to the success of a firm?
Discuss whether or not certified B corporations possess a certain type of “branding” that allows further differentiation from competitors. If given the choice, would you purchase products and services from a certified B corporation?
What are the various ways the BDC helps small businesses?
What are some of the reasons lululemon athletica did not succumb to the statistically high failure rate of businesses within the first five years of operation?
How would you ensure future success of lululemon?
Why are small businesses good opportunities for women and minorities?
What new challenges does lululemon face today?
What is the difference between a franchisor and a franchisee?
What do you believe are additional reasons to support the statistic that 70 percent of family businesses fail or are sold before the second generation of ownership gets a chance to succeed? Discuss why next-generation family members may not be qualified or suited to take over the business.
Do the odds of the long-term survival of a family business have more to do with the many career and educational opportunities available today and less to do with the quality of succession and long-term strategic planning? What are other contributing factors?
What are the key differences among sole proprietorships and partnerships?
What is a corporation?
What is the main distinction of a not-for-profit corporation?
What is public ownership?
What is collective ownership? Where are cooperatives typically found, and what benefits do they provide small businesses?
What are the two key elements of the incorporation process?
Identify the five main levels of corporate ownership and management.
What are the different kinds of mergers?
What activity lies at the heart of every business endeavor?
The entrepreneurial spirit fuels growth in the Canadian economy. Choose a company that interests you—one you have worked for or dealt with as a customer—and read about the company in the library or visit its Web site. Learn what you can about the company’s early history: Who founded it and
Would you want to receive a text message from a sales associate while shopping at your favorite retailer? Why or why not? Research more about how Nordstrom differentiates itself from other clothing retailers by its use of technology.
What are the primary objectives of a not-for-profit organization?
Brands distinguish one company’s goods or services from its competitors. Each company you purchase from hopes that you will become loyal to its brand. Some well-known brands are Tim Hortons, Burger King, Coca-Cola, Hilton, and Old Navy. Choose a type of good or service you use regularly and
Companies and not-for-profits. In addition to companies, virtually all not-for-profit organizations have Web sites. Four Web sites are listed below, two for companies (Alcoa and Sony) and two for not-for-profits (Humane Society of Canada and National Audubon Society).What is the purpose of each Web
Realizing the changing nature and expectations of customers who prefer to shop in a variety of ways, what are some additional ways Nordstrom can use technology to cultivate customer relationships and compete against online giant, Amazon?
Identify and describe the four basic inputs that make up factors of production. Give an example of each factor of production that an auto manufacturer might use.
Identify the four basic inputs to an economic system.
More and more businesses are forming strategic alliances to become more competitive. Sometimes, businesses pair up with not-for-profit organizations in a relationship that is beneficial to both. Choose a company whose goods or services interest you, such as Lululemon Athletica, Timberland, FedEx,
Characteristics of the Canadian workforce. Visit the website listed below. It is the home page for the Canada Year Book . Published annually by Statistics Canada, the Canada Year Bookis a good source of basic demographic and economic data. Use the relevant data tables to prepare a brief profile of
The average American uses six trees worth of paper each year. In reality, forest products like toilet paper, napkins, tissues, and paper towels are used by people every day. What solutions exist to lessen or prevent clearing the earth’s forests to produce these products?
List four types of capital
This chapter describes how the nature of the workforce is changing: the population is aging, the labour pool is shrinking, the workforce is becoming more diverse, the nature of work is changing, the workplace is becoming more flexible and mobile, and employers are fostering innovation and
McDonald’s has also committed to place recycling bins within its stores and to do away with eco-unfriendly and nearly impossible-to-recycle plastic (polystyrene) foam cups. Research the status and results of its initiatives.
What is an alternative term for “private enterprise system”?
Many successful companies today use technology to help them improve their relationship management. Suppose a major grocery store chain’s management team has asked you to assess its use of technology for this purpose. On your own or with a classmate, visit one or two local grocery stores and also
With its recent IPO, Shake Shack plans to continue its global expansion. Critics are concerned that Shake Shack’s regional strength in its New York hub may not translate to a larger potential in other countries like Canada. Do you agree? Why or why not?
What is the most basic freedom under the private enterprise system?
What is an entrepreneur?
What impact do you think the emissions scandal will have on future sales of Volkswagen cars in North America?
What was the Industrial Revolution?
Knowing that the company acknowledges its wrong doing, would you purchase a car from Volkswagen in the near future? Why or why not?
During which era was the idea of branding developed?
How would you improve Drake’s or Justin Bieber’s web presence?
What is the difference between transaction management and relationship management?
What is another type of business that could use the internet to improve communications between participants?
Define outsourcing, offshoring, and nearshoring.
Describe the importance of collaboration and employee partnership.
Who are Vancity’s stakeholders and what value does the organization create for them?
Define business ethics and social responsibility.
Vancity’s financial position allows it to take innovative approaches to meeting the needs of its members. If you were a competitor, would you try to emulate Vancity’s innovative approach? Why or why not?
Identify three criteria used to judge whether a company might be considered admirable.
What new initiatives is Vancity Credit Union undertaking right now for its employees and members?
1. Visit the MICROS Systems Web site to learn more about its products for the global market. In what ways do you think the company can increase sales in Africa, Asia, and Latin America? How might the company have to adapt to conditions in these countries?2. Imagine you are the manager of a sports
SeaWorld has facilities in Florida, Texas, and California. What specific factors might have contributed to these choices?
1. If the RMT strike had gone ahead, what do you think might have been the result? How would the general public view RMT? How would Network Rail be viewed?2. Do you think the union was a help or a hindrance to negotiations between workers and Network Rail? Why?As a consumer, there are many strikes
1. In addition to cash payments, what other incentives do you think might motivate The Coca-Cola Company employees to participate in its wellness programs?2. The Coca-Cola Company has developed a comprehensive, worldwide training program. In addition to increasing its leadership pool, what other
1. Compare hedge funds with mutual funds.2. Do you agree that the top hedge fund managers deserve their high salaries? Why or why not?Along with the rest of the banking and investment industry, hedge fund managers experienced steep drops in income during the recent recession. But as the economy
1. Why is it important for ConocoPhillips to increase the value of its shares for its investors?2. Research ConocoPhillips. How close has it come to raising the desired $10 billion?ConocoPhillips, with headquarters in Houston, Texas, is the third largest American oil company. It has nearly 30,000
Why is an organization such as the Credit Union National Association important to the credit union industry?Like the rest of the United States, mostly rural Meigs County, Tennessee, had suffered during the recent financial crisis and the recession that followed. As the three largest employers in
1. Suppose one or more developing nations falls into a recession. What effect might this have on world markets?2. Why do you think Americans have invested so little in emerging markets? If you wanted to convince a friend to invest in an emerging market with you, what arguments would you use?With
Explain how the Federal Reserve, acting in conjunction with other central banks, could affect exchange rates.
What methods are used to regulate banks? Why are statechartered banks also regulated by the FDIC?
Briefly explain the role of the Federal Reserve and list the tools it uses to control the supply of money and credit.
Why are commercial banks, savings banks, and credit unions classified as depository financial institutions? How do the three differ?
Explain the difference between a primary financial market and a secondary financial market.
List the major types of bonds. Explain a mortgage pass-through.
1. What historic and economic factors do you think might have contributed to the growth and expansion of the accounting industry, and Seidman’s firm, from the early 20th century to today?2. What advantages does BDO Seidman LLP enjoy in belonging to a large, international group?In 1910,
1. Do you see any potential disadvantages in using software to automate administrative processes such as accounting and financial reporting? If so, what are they?2. Why is it important for users of financial accounting and other software packages to restrict access to certain kinds of information
Why is it so important for Kaspersky Lab—as a business—to stay ahead of new computer threats?Businesses both large and small, as well as most people with home computers or smart phones, have had unfortunate experiences with computer viruses. Once a virus has infiltrated a network or a
Describe the two different types of information systems, and give an example of how each might help a particular business.
1. Do you think marketers can reach teens with specially tailored promotional campaigns for such goods and services as video games, smartphone apps, concert tickets, and so on? Why or why not?2. How can marketers best target teens so as to appeal to them but without making them feel talked down to?
1. Why do you think chain stores carry brand-name items alongside their own in-house brands?2. What are some of the ways that stores such as Target are able to keep their prices low?Shoppers who buy brand-name products usually cite quality as a reason. Shoppers who buy store-brand products usually
Under what circumstances are firms likely to emphasize personal selling?
1. At what stage would you say broadcast television is in the product life cycle? What steps have the broadcast networks taken to prolong the life cycle of their product?2. At this time, broadcast and cable television, Internet programming, and advertisers all have different distribution
1. Millennials are brand conscious but generally dislike conspicuous, flashy brand logos. How might this affect a company’s brand equity?2. Burberry is basing its product strategy on how Millennials use the Internet and social media, as opposed to how their elders do. Do you think this difference
1. Do you think that recommending nonapproved uses of a drug is an appropriate marketing strategy? Why or why not?2. Which market segmentation strategy do you think Johnson & Johnson was using when it decided to promote Risperdal for Alzheimer’s patients? What did the company fail to take
1. Why do advertisers continue to post ads on Facebook, even though the click-through response rate is so low?2. How does Web advertising affect consumer behavior? Does it help build customer relationships or not?With 400 million members, Facebook is a global social network of unprecedented
Explain each of the methods used to segment consumer and business markets. Which methods do you think would be most effective for each of the following and why? a. Supermarket featuring organic foodsb. Hair-care productsc. Tour bus companyd. Line of baby foode. Dental insurancef. Dry cleaner
Define the four different types of utility and explain how marketing contributes to the creation of utility. Then choose one of the following companies and describe how it creates each type of utility with its goods or services:a. Burger Kingb. Polo Ralph Laurenc. Borders bookstored. Supercuts hair
1. Explain how customer service fulfills a significant portion of Zappos’ production function.2. What kind of firm might Zappos use for benchmarking? Why?If you like shoes, you’ve heard of Zappos. Perhaps you’ve ordered a pair (or two or three) from the popular Web site, taking advantage of
1. Do you think Macedonia’s strategy of focusing on flexibility, quality, and proximity rather than trying to compete with the high-volume, lowprice strategy of its rivals will be successful in the long run? Why or why not?2. How might Macedonian apparel manufacturers attract U.S. buyers?If you
1. Imagine that you had an opportunity to participate in one of SHIC’s scavenger hunts. How do you think you would benefit from the experience as a team member?2. Why is it important for SHIC to provide a facilitator for each team-building experience?Team building has become an industry unto
1. How might SeaWorld’s Dan Brown have better handled his initial press conference after the accident?2. Going forward, how might SeaWorld use social media to heal and strengthen its relationship with the public?Over the years, thousands of Orlando’s SeaWorld visitors have been enthralled by

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Contemporary business 2012 update 14th edition Louis E. Boone, ‎ David L. Kurtz - Solutions

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