Contemporary Management 10th Edition Gareth Jones, Jennifer George - Solutions

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What do you see as the major challenges that the company will face in the next ten years? How are these challenges related to changes in the macroenvironment and consumer behaviour and attitudes?
To what degree does a corporate social responsibility function help the company fight these challenges?
Explain the kinds of challenges that internationalisation has brought to Coca-Cola.
What might be the underlying causes of the ‘trouble with the CPC100'?
What is the immediate problem that the CPC100 product manager should focus his attention on?
Put the issues that you have identified in question 1 into a rank order, based on their impact, probability and urgency.
Using a suitable analytical framework, summarise the key macroenvironmental issues affecting Australian tourism.
Compare and contrast the marketing mix (including the customers being targeted) implemented by GAH for each of the two sites with the approach adopted by Park Inn.
This case illustrates that Rezidor SAS controls a number of distinct hospitality brands.Using the Internet to acquire additional background information, develop a perceptual map that indicates the relative positioning of each of their brands in terms of ‘amenities’(vertical axis) and
The case also suggests that the McDonald's Corporation felt ready to ‘seize the challenges of diversification’. Discuss this with the help of the ‘Ansoff matrix’ model presented in Chapter 7.
It is stated in the case that other countries had expressed a desire to set up Golden Arch Hotels at home. What would have been a balanced and realistic ‘roll-out’ strategy for the GAH concept?
How can major national carriers check the competitive threat of the low-cost carriers such as easyJet and Ryanair?
What can major national carriers such as British Airways do to stimulate consumer demand for their long-haul services, particularly to the USA and the Far East?
Using the criteria that you have identified in question 3, gather data and carry out a preliminary analysis that you could use to brief Brian about the pros and cons of doing business with BMW (MINI), Toyota, and Nissan in the UK.
BMW (MINI), Toyota and Nissan are the UK’s three largest car producers. If you were assessing them as potential customers, what evaluative criteria would you apply?
BriCol very nearly failed to survive the closure of the local GM plant, which was by far their largest source of business. Were the difficulties that BriCol faced an inevitable result of the changing business environment, or the predictable results of a poor long-term marketing strategy?
Compare and contrast the purchasing strategies of GM, Ford and MG Rover described in the 2001 consultant's report.
Will Blue Nun succeed in the UK market? Weigh up the arguments for and against.
Jacob's Creek has built a very strong position in the UK market. Could anything threaten the brand's success?
‘Australian wine producers have seen sales increase by three-quarters in Britain. Two million cases (roughly 18 million litres) of Australian wine were sold in the year ended June 1992, a far cry from the situation in 1980 when only 100,000 cases were sold annually. However, there is doubt being
Select your preferred strategic option, and develop an outline action plan for implementation.
Propose alternative strategic options open to News International, and briefly evaluate each option.
Focusing on direct competitive rivalry, assess the strengths and weaknesses of the principal players (including News International).
Prepare a summary analysis of the competitive environment in the UK newspaper market.
UPS is gambling that globalisation will continue to spread unabated. Discuss other growth strategies the company might adopt, just in case!
UPS has positioned itself as the leading third-party/fourth-party logistics facilitator on the planet. Discuss the advantages and disadvantages of this position.
What would an annual strategic marketing plan look like for a global player such as UPS?
Prepare an outline analysis of the world market for anti-AIDS drugs in terms of the under- lying logic of the market economy.
What strategic options does GlaxoSmithKline have for the South African market?
How would you characterise patents using Porter's industry analysis framework?
What is the purpose of patents in the pharmaceutical industry?
How should The London Organising Committee of the Olympic Games and Paralympic Games try to ensure that the sponsors are not ambushed, aside from just resorting to legal protection under the Olympic and Paralympic Act 2006?
Consider for a moment that you are Director of Sponsorship at Lloyds TSB and have been selected as a tier one London Olympics sponsor. You have spent around £80 million in buying the association with the London Olympics already, but how would you go about exploiting that association and how much
Explain how Dwyer et al.'s (1987) model of relationship development — see Chapter 8 —might apply to the development of the bidder's pool and final selection of sponsors for the London 2012 Olympic and Paralympic Games.
Suppose that one board director has argued that Nestlé should sell its ice cream interest in the UK and withdraw from the market. That's one strategic option. What other options does Nestlé have, and how do they compare with a strategic withdrawal?
Imagine that you are a strategic analyst working for Nestlé SA in Switzerland. You have been asked to prepare a brief summary of competitive conditions in the UK ice cream market for the next board meeting.
The case study contains examples of strategic marketing decisions. List as many examples as you can find of this type of decision.
If BT wished to become a more established information provider, what entry methods might it try? What are the pros and cons of the different entry methods?
What difficulties might BT experience if it tried to become more established as an information provider rather than just a network operator?
Why do you think BT has selected mergers and alliances as such an important component of its product/market development strategy?
What are BT’s key strengths and weaknesses? As bases for comparison in making judgements about BT, 1995 and 1996 data are provided in the Appendix on two other major telecommunications firms mentioned in the case study.
Assume that your company is planning to invest in a developing country known to have high levels of political, economic, commercial and demand-level risks. Consider ways to deal with or minimise these types of risk.
Explain what might be the problems associated with following a reactive approach to internationalisation.
Outline a series of steps that a company that is planning to invest in foreign markets should follow. Discuss what factors should be considered at each stage.
The overall value of sales of UK textile and apparel manufacturers has been declining over the past ten years. Consider what conditions either at home or abroad might be responsible for this decline and suggest ways that sales may be increased.
Draw arelationship pyramid for a major international football club, such as Manchester United or Real Madrid. Explain the nature of the loyalty of the customers/consumers/supporters.
Discuss which market segmentation bases might be applicable to:(a) A political party segmenting the electorate for voters(b) A car-hire company, specializing in company car leasing.
Outline the extended services marketing mix for:(a) A cancer charity(b) A no-frills airline service such as Ryanair or easyJet(c)_ A telecommunications company aimed principally at the business customer.
Using the concepts outlined in this chapter, describe the key characteristics of the service provided by a hairdressing chain.
Can e-marketing be useful to any sort of business? Why or why not?
When a researcher sets out to compare a number of similar websites using preselected criteria, is this considered primary or secondary data collection? Justify your answer.
'ICTs have impacted B2B marketing mix strategies differently than B2C marketing mix strategies.' Discuss this statement.
Why do you think the World Wide Web is currently more attractive to e-marketers than most other non-traditional tools?
How is the ‘many-to-many’ environment described in this chapter so different from the more traditional ‘one-to-many’ approach?
Taking the example of business-to-business marketing, explain how the decision whether or not to use a relationship marketing approach is based on an understanding of buying behaviour.
What problems might you have to overcome, as a full-time professional marketer in a service organisation, in engaging the ‘part-time marketers’ fully in your marketing strategy?
Suggest a number of examples of marketing exchanges, starting with a discrete transaction and moving progressively towards a relational exchange.
Would you say that relationship marketing was either a philosophy of marketing or a marketing strategy, or both these things, or neither?
Autobits Ltd manufactures speedometers and tachometers for use in motorcycles, selling these directly to Japanese bike makers Honda and Suzuki. The firm's management has identified a number of alternative strategic options to develop the business. The sales director wants to generate more sales by
Table 7.5 shows data relating to the product lines of an office equipment company. Draw up an accurate BCG growth/share matrix for this product portfolio. What observations do you have about the balance of this portfolio?
A friend of yours, who is a successful entrepreneur, says to you: ‘You're wasting your time with all this strategic marketing theory. | don’t know a dog from a cash cow, and |wouldn't know a differentiation focus strategy if | tripped over it in the street. But my business seems to be doing
Market segmentation is often based on directly observable characteristics of customers and potential customers, such as the age and sex of consumers, or the turnover size and industry sector of companies. What are the advantages and disadvantages of such segmentation methods when compared with
Our enthusiastic marketing director goes on to explain that he has recently invested in a customer database system which will allow him to track customer demand and improve his direct mailing effectiveness considerably. All the costs associated with the system were incurred last month, and amounted
The marketing director goes on to explain that sales revenue for the past six months was very close to target, even though the company has lost several market share points over the period. Explain how this could have happened, using the language of sales variance analysis.
The marketing director of a local firm explains the following to you: ‘We have invested a lot of money in improved customer service. Over the past six months we have cut the average length of time customers have to wait on the phone to speak to a customer service representative in half, from two
Companies that adopt a formal approach to marketing planning tend to perform better in terms of key marketing and financial indicators than companies that do not. Does this prove that the adoption of formal marketing planning causes improved financial performance?
The managing director is so impressed by your advice that she now wants you to help her to assess the importance of a number of environmental factors, as set out in Table 5.2.Prepare an environmental priorities matrix from this information and suggest what the firm should do next.
The managing director of a medium-sized manufacturer of industrial lighting systems, based in Newbury (England), wants to know how her business would be affected if the UK adopted the euro. Her firm exports over 50 per cent of its output, mostly to European Union countries. Advise the managing
What is the likely impact of the ageing population on organisations operating in the health sector?
Governments frequently impose high levels of duty on petrol.
Consumers regard petrol as close to a commodity product — competing products are regarded as good substitutes for each other.
Suppose that petrol costs US$2 per litre. The government imposes a tax increase of 10 cents per litre, and all the oil companies simultaneously raise the retail price of petrol to$2.20 per litre. They notice that there is a 1.5 per cent reduction in demand as a result of this price increase.
World oil production is largely controlled by a small number of countries that are members of OPEC (the Organisation of Petroleum Exporting Countries), an organisation that aims to control world oil production and manage price fluctuations.
Changes in the marketing environment have persuaded some influential commentators that business-to-business marketing strategies have to become more relationship oriented. What environmental changes have brought this about, and what does it mean to be more relationship oriented?
Organisational markets are very diverse. However, in many organisational markets demand is concentrated in the hands of comparatively few buyers. How does this affect marketing strategy?
How does an understanding of the organisational buying process assist in the formulation of marketing strategy?
Discuss the ethical challenges faced by responsible marketers in terms of such deviant behaviours as compulsive buying, bingeing, addictive gambling and so forth.
Appropriate positioning has been presented as an essential strategy for organisations wishing to prosper in the marketplace. Discuss the future prospects of unbranded goods and services in this context.
How can the models of consumer behaviour presented in this chapter be adapted to include the recent developments involving online shopping and consumption behaviours?
Discuss the effects of globalisation on culture. Is this becoming a matter of concern for all marketers and all product categories?
Distinguish between needs, wants and desires. Do marketers have the power to create any of these?
What is a ‘forecasting and budgeting’ approach to marketing planning, and how would you differentiate it from strategic marketing?
What are the key characteristics of strategic marketing?
What is meant by competitive strategy, and how does it differ from corporate strategy?
What distinguishes strategic business decisions from tactical business decisions?
3. Would a management science theory approach to staging the Olympics ensure success? Why or why not?
2. Do you consider Brazil’s approach to managing the Olympics a closed or open system? Explain your answer.
1. Describe how the contingency theory of management would help or hinder Brazilian officials with getting the country ready to host the Olympic Games.
2. Which parts would be the most important for an effective system to organize and control employees?
1. How do the various management theories discussed in this chapter offer clues for organizing and controlling hotel employees?
3. What are some of the challenges faced by GE’s current leadership team?
2. How were early acquisitions and mergers related to one another?
1. What do you think precipitated General Electric’s growth strategy based on merger and acquisition?
3. Search the web for changes occurring in the meatpacking business.
2. Use theories to discuss the ethical issues involved in the way the meatpacking business is being conducted today.
1. Use the theories discussed in the chapter to debate the ethical issues involved in the way the Westland/Hallmark Meat Co. business operated.
2. Which management approach (for example, Theory X or Y) do you propose to use to run your organization?In 50 or fewer words, write a statement describing the management approach you believe will motivate and coordinate your subordinates, and tell why you think this style will be best.
1. Use the principles of Weber and Fayol to decide on the system of organization and management that you think will be most effective for your growing organization.How many levels will the managerial hierarchy of your organization have? How much authority will you decentralize to your subordinates?
9. Visit at least two organizations in your community, and identify those that seem to operate with a Theory X or a Theory Y approach to management. [LO2-4]
8. Question a manager about his or her views of the relative importance of Fayol’s 14 principles of management. [LO2-3, 2-4]

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Contemporary Management 10th Edition Gareth Jones, Jennifer George - Solutions

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