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business
e-commerce essentials

Questions and Answers of E-Commerce Essentials

1. If you were a small chemical company, what concerns would you have about joining Elemica?2. Elemica provides a community for participants where they can transact, coordinate, and cooperate to
Explain the differences among total inter-firm trade, B2B commerce, and B2B e-commerce.
List at least five potential benefits of B2B e-commerce.
Examine the Web site of one of the e-distributors listed in Figure 11.9, and compare and contrast it to one of the Web sites listed for e-procurement Net marketplaces. If you were a business manager
Name and define the two distinct types of procurements firms make. Explain the difference between the two.
Assume you are an e-procurement officer for an office furniture manufacturer of steel office equipment. You have a single factory located in the Midwest with 2,000 employees. You sell about 40% of
Name and define the two methods of purchasing goods.
Define the term “supply chain” and explain what SCM systems attempt to do. What does supply chain simplification entail?
How do the value chain management services provided by e-procurement companies benefit buyers? What services do they provide to suppliers?
What are the three dimensions that characterize an e-procurement market based on its business functionality? Name two other market characteristics of an e-procurement Net marketplace.
Identify and briefly explain the anti-competitive possibilities inherent in Net marketplaces.
List three of the objectives of a private industrial network.
What is the main reason why many of the independent exchanges developed in the early days of e-commerce failed?
Explain the difference between an industry consortium and a private industrial network.
What is CPFR, and what benefits could it achieve for the members of a private industrial network?
Name the major points of vulnerability in a typical online transaction.
Research the challenges associated with payments across international borders and prepare a brief presentation of your findings. Do most e-commerce companies conduct business internationally? How do
How would you protect your firm against a Denial of Service attack?
Find three certification authorities and compare the features of each company’s digital certificates. Provide a brief description of each company as well, including number of clients. Prepare a
Give an example of security breaches as they relate to each of the six dimensions of e-commerce security. For instance, what would be a privacy incident?
Explain why an e-commerce site might not want to report being the target of cyber criminals.
Why is it less risky to steal online? Explain some of the ways criminals deceive consumers and merchants.
1. What is the value proposition that Square offers consumers? How about merchants? What are some of the weaknesses of Square’s system?2. What advantages does PayPal have in the mobile payment
What are Java and JavaScript? What role do they play in Web site design?
What are the most important factors impacting Web site design, and how do they affect a site’s operation.
Compare and contrast the various scaling methods. Explain why scalability is a key business issue for Web sites.
What are the main factors to consider when choosing the best platform for your Web site?
Name the basic functionalities a Web server should provide.
What are the main differences between single-tier and multi-tier site architectures?
Why is a Web site so costly to maintain? Discuss the main factors that impact cost?
Choose one of the open source Web content management systems such as WordPress, Joomla, or Drupal or another of your own choosing and prepare an evaluation chart. Which system would you choose and
Discuss the differences between a simple logical and simple physical Web site design.
Define the systems development life cycle and discuss the various steps involved in creating an e-commerce site.
Name the main pieces of the e-commerce site puzzle.
1. When compared to traditional desktop customers, why are mobile phone users much more likely to book a room or airline reservation for the same day?2. Why did Orbitz management decide to construct
Why are mobile apps the next big thing?
Name and describe five services currently available through the Web.
What advances and features does HTML5 offer?
Why was the development of the browser so significant for the growth of the Web?
What are some of the major technological advancements that are anticipated which will accompany the Internet of the future? Discuss the importance of each.
What are the basic capabilities of a Web server?
What are some of the challenges of policing the Internet? Who has the final say when it comes to content?
What are the some of the major limitations of today’s Internet?
What is the goal of the Internet2 project?
What function do the IXPs serve?
Investigate the Internet of Things. Select one example and describe what it is and how it works.
What technological innovation made client/server computing possible?
How is the TCP/IP protocol related to information transfer on the Internet?
Call or visit the Web sites of a cable provider, a DSL provider, and satellite provider to obtain information on their Internet services. Prepare a brief report summarizing the features, benefits,
What is latency, and how does it interfere with Internet functioning?
Prepare a research report (3 to 5 pages) on the current and potential future impacts of e-commerce technology, including mobile devices, on the book publishing industry.
What are the three basic building blocks of the Internet?
1. Why does Akamai need to geographically disperse its servers to deliver its customers’ Web content?2. If you wanted to deliver software content over the Internet, would you sign up for Akamai’s
Review the opening case on augmented reality. What developments have occurred since the date this case was written in September 2012?
What is the difference between a market opportunity and a marketspace?
What are four generic business strategies for achieving a profitable business?
Who are the major players in an industry value chain and how are they impacted by e-commerce technology?
What are the key success factors for exchanges? How are they different from portals?
How have the unique features of e-commerce technology changed industry structure in the travel business?
Besides news and articles, what other forms of information or content do content providers offer?
What is a reverse auction? What company is an example of this type of business?
What are the major differences between virtual storefronts such as Drugstore.com and bricks-and-clicks operations such as Walmart.com? What are the advantages and disadvantages of each?
Besides the examples given in the chapter, what are some other examples of vertical and horizontal portals in existence today?
What elements of Groupon’s business model may be faulty?
Besides advertising and product sampling, what are some other market strategies a company might pursue?
Select a B2C e-commerce retail industry segment such as pet products, online gaming, gift baskets, and analyze its value chain and industry value chain. Prepare a short presentation that identifies
What are some of the specific ways that a company can obtain a competitive advantage?
Why is targeting a market niche generally smarter for a community provider than targeting a large market segment?
Describe the five primary revenue models used by e-commerce firms.
Visit eBay and look at the main types of auctions available. If you were considering establishing a rival specialized online auction business, what are the top three market opportunities you would
What are Amazon’s primary customer value propositions?
Examine the experience of shopping on the Web versus shopping in a traditional manner. Imagine that you have decided to purchase a digital camera (or any other item of your choosing). First shop for
What are the eight key components of an effective business model?
What is a business model? How does it differ from a business plan?
1. Compare Pandora’s original business model with its current business model. What’s the difference between “free” and “freemium” revenue models?2. What is the customer value proposition
What are five of the major differences between the early years of e-commerce and today’s e-commerce?
Discuss the ways in which the early years of e-commerce can be considered both a success and a failure.
What are some of the major advantages and disadvantages of being a first mover?
Define disintermediation and explain the benefits to Internet users of such a phenomenon. How does disintermediation impact friction-free commerce?
Describe the three different stages in the evolution of e-commerce.
How are the Internet and the Web similar to or different from other technologies that have changed commerce in the past?
Give examples of B2C, B2B, C2C, and social, mobile, and local e-commerce besides those listed in the chapter materials.
What is Web 2.0? Give examples of Web 2.0 sites and explain why you included them in your list.
Compare online and traditional transactions in terms of richness.
What are three benefits of universal standards?
Follow up on events at Facebook and other social network sites since September 2012 (when the opening case was prepared). Prepare a short report on your findings.
What is a marketspace?
Given the development and history of e-commerce in the years from 1995–2012, what do you predict we will see during the next five years of e-commerce? Describe some of the technological, business,
What are some of the unique features of e-commerce technology?
Choose an e-commerce Web site and assess it in terms of the eight unique features of e-commerce technology described in Table 1.2. Which of the features does the site implement well, and which
Search the Web for an example of each of the five major types of e-commerce described in Section 1.1. Create an electronic slide presentation or written report describing each Web site (take a
What is e-commerce?
1. Do you think TPB can continue to survive in a global Internet world? Why or why not?2. Why is legislation like the Protect IP Act opposed by Google and civil liberties groups?3. Why does cloud
Define “social e-commerce” and describe why it is a new form of advertising, search, and potentially commerce.

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