E Commerce 2019 Business Technology And Society 15th Edition Laudon, Kenneth C., Traver, Carol Guercio - Solutions

Discover comprehensive solutions for "E-Commerce 2019: Business Technology and Society, 15th Edition" by Kenneth C. Laudon and Carol Guercio Traver. Access an extensive range of online answers key, solved problems, and chapter solutions. Our solution manual provides step-by-step answers and a detailed instructor manual to aid your understanding. Explore the test bank with questions and answers designed to enhance learning. Download textbook solutions in PDF format for free to support your studies efficiently. Unlock the full potential of this textbook with our expertly crafted resources.

What is NFC, and how does it work? How does it differ from QR code technology?
Why is Bitcoin so controversial?
Describe the major steps involved in an online credit card transaction.
Briefly discuss the disadvantages of credit cards as the standard for online payments. How does requiring a credit card for payment discriminate against some consumers?
How do biometric devices help improve security? What particular type of security breach do they reduce?
Identify and discuss the five steps in developing an e-commerce security plan.
Is a computer with anti-virus software protected from viruses? Why or why not?
Compare and contrast firewalls and proxy servers and their security functions.
What are some of the steps a company can take to curtail cybercriminal activity within the business?
Why is adware considered to be a security threat?
How would you protect your firm against a DoS or DDoS attack?
Why is it less risky to steal online? Explain some of the ways cybercriminals deceive consumers and merchants.
In what ways does a hybrid mobile app combine the functionality of a mobile web app and the functionality of a native app?
What is DevOps and how does it relate to agile development?
What are the main factors to consider in choosing the best hardware platform for your website?
Name the basic functionalities that web server software should provide.
Why is system testing important? Name the types of testing and their relationship to each other.
What are the main factors to consider in developing an e-commerce presence?
What has been the impact of the development of mobile apps?
Why was the development of the browser so significant to the growth of the Web?
What are some of the challenges of policing the Internet? Who has the final say when it comes to content on the Internet?
How does UDP differ from TCP?
What are the differences among a public, a private, and a hybrid cloud?
What is an IPv6 address? Why are IPv6 addresses necessary?
How does an e-procurement company differ from an exchange?
What is the difference between a disruptive technology and a sustaining technology?
What type of business and revenue model do creators typically use?
What are the major differences between an online retailer such as Wayfair and an omnichannel retailer such as Walmart? What are the advantages and disadvantages of each business model?
Besides advertising and product sampling, what are some market strategies a business might pursue?
What are some of the specific ways that a business can obtain a competitive advantage?
Would you say that Amazon and eBay are direct or indirect competitors? (You may have to visit their websites or apps to answer this question.)
Describe the five primary revenue models used by e-commerce businesses.
What is the metaverse?
Discus the impacts of the Covid-19 pandemic on retail e-commerce and m-commerce.
Give examples, besides those listed in the chapter materials, of B2C, B2B, C2C, and social, mobile, and local e-commerce.
What is e-commerce? How does it differ from e-business? Where does it intersect with e-business?
Describe the differences and similarities between B2C and B2B marketing.
What is a cloud-based B2B platform and what advantages does it offer?
What is a multi-tier supply chain and why does it pose a challenge for B2B e-commerce?
Describe the challenges inherent to B2B e-commerce.
Describe six major trends in supply chain management and collaboration.
What is EDI and why is it important?
What are the barriers to the complete implementation of private industrial networks?
Visit one for-profit and one nonprofit sponsored social network. Create a presentation to describe and demonstrate the offering at each social network. What organizational objectives is each pursuing? How is the for-profit company using community-building technologies as a customer relations
Examine the use of auctions by businesses. Go to any online auction of your choosing and look for outlet auctions or auctions directly from merchants. Research at least three products for sale. What stage in the product life cycle do these products fall into? Are there quantity purchasing
Find two examples of an affinity portal and two examples of a focused-content portal. Prepare a presentation explaining why each of your examples should be categorized as an affinity portal or a focused-content portal. For each example, surf the portal and describe the services each provides. Try
Why has Yahoo struggled in the past few years?
What three characteristics define a portal today?
Name and describe five types of possible abuses and frauds that may occur with auctions.
What is herd behavior and how does it impact auctions?
Why has the FTC warned consumers about penny (bidding fee) auctions?
What are the four major costs to consumers of participating in an auction?
How does a Name Your Own Price auction, such as Priceline’s, work?
What is the difference between a C2C and a B2C auction?
List and describe four different types of auctions.
Why are mobile social networks growing so fast?
What are three mobile social networks?
How are mobile devices transforming the gaming industry?
How will the Music Modernization Act impact the streaming music industry?
Why did the Justice Department sue major publishing firms and Apple?
What alternatives do magazine publishers have for online distribution channels?
What type of convergence does the Apple iPad represent?
What are the two primary e-book business models?
Why are on-demand service companies viewed as being disruptive and controversial?
Describe the business model of on-demand service companies.
What is the most common use of real estate websites? What do most consumers do when they go to them?
Define channel conflict and explain how it applies to the retail industry.
Which is a better measure of a firm’s financial health: revenues, gross margin, or net margin? Why?
Review the section on net neutrality and search for two articles that take a position on the topic. Summarize each article and then write an essay describing your own position on net neutrality.
What is the doctrine of “fair use”? Why did the courts decide that Google’s scanning of copyrighted books was a “fair use”?
What is the “right to be forgotten”? What are some of the risks and benefits of establishing this right?
Explain how behavioral targeting is supposed to benefit both consumers and businesses.
What is the GDPR?
What are the basic principles of ethics?
What basic assumption does the study of ethics make about individuals?
Identify two Pinterest brand pages. Identify how they use Pinterest marketing tools described in this chapter.Are there some tools they are not using? What recommendations can you make for these companies to improve their Pinterest marketing campaigns?
Visit two websites of your choice and apply the social marketing process model to both. Critically compare and contrast the effectiveness of these sites in terms of the dimensions of the social marketing process.How well do these sites acquire fans, generate engagement, amplify responses, create a
Visit your Facebook profile page and examine the ads shown in the right margin. What is being advertised and how do you believe it is relevant to your interests or online behavior? Make a list of ads appearing in your News Feed. Are these ads appropriately targeted to you in terms of your
Choose two different online companies and for each, try to identify the social, mobile, and local marketing efforts the company has implemented. Do they use social plug-ins on their websites? Do they have a Facebook page? If so, visit those pages to see how they are using them. How is the Facebook
List and describe some basic location-based marketing tools.
Why is location-based marketing so attractive to marketers?
What kinds of ad formats are found on mobile devices?
What is the multi-screen environment and how does it change marketing?
Why are in-app ads so important to marketers?
What is the fastest growing m-commerce platform and why?
Why is mobile marketing different from desktop marketing?
List and briefly describe some of Pinterest’s marketing tools.
In what way are Pinterest postings similar to display ads?
How can you measure the results of a Twitter social marketing campaign?
List and briefly describe Twitter marketing tools.
How can you measure the results of a Facebook social marketing campaign?
List and briefly describe the basic Facebook marketing tools.
Why is Snapchat attractive to advertisers?
What are the five elements of the social marketing process?
What are the major social networks?
What are the objectives of social marketing?
Why is the connection between social, mobile, and local marketing important to marketers?
Why are social, mobile, and local marketing efforts interconnected?
Describe the two factors that make social, local, and mobile marketing different from traditional online marketing.
Visit Facebook and examine the ads shown in the right margin and in your News Feed. What is being advertised and how do you believe it is relevant to your interests or online behavior? You could also search on a retail product on Google several times, and related products, then visit Yahoo or

Showing 100 - 200 of 1027

E Commerce 2019 Business Technology And Society 15th Edition Laudon, Kenneth C., Traver, Carol Guercio - Solutions

Step by Step Answers