E-commerce 2018 14th Edition Kenneth Laudon - Solutions

1. How would you compare Facebook with Pinterest as social networks where we could build an online audience for our products?
4. Why is Netflix in competition with Apple, Amazon, and Google, and what strengths does Netflix bring to the market?In the Netflix online television comedy-drama series, Orange Is the New Black, the lead character is Piper Chapman (Taylor Schilling), a recently engaged blond New Yorker sent to a
3. What are the implications of Netflix’s new strategy for the cable television systems like Comcast?In the Netflix online television comedy-drama series, Orange Is the New Black, the lead character is Piper Chapman (Taylor Schilling), a recently engaged blond New Yorker sent to a federal prison
2. What are the key elements of Netflix’s strategy today?In the Netflix online television comedy-drama series, Orange Is the New Black, the lead character is Piper Chapman (Taylor Schilling), a recently engaged blond New Yorker sent to a federal prison for a crime committed years before.
1. What are three challenges that Netflix faces?In the Netflix online television comedy-drama series, Orange Is the New Black, the lead character is Piper Chapman (Taylor Schilling), a recently engaged blond New Yorker sent to a federal prison for a crime committed years before. Critically
5. What tools would you suggest we use to enhance the effectiveness of our content?
4. What can we learn from the experience of Vox Media?
3. How can we use social media to get users to engage with our content?
2. What can we do to attract Millennials to our content?
1. Tell us about some of the industry trends that you think will have an impact on our digital publishing business within the next few years.
5. Together with a teammate, investigate the use of mobile apps in the online retail or financial services industries.Prepare a short joint presentation on your findings.
4. Choose a services industry not discussed in the chapter (such as legal services, medical services, accounting services, or another of your choosing). Prepare a 3- to 5-page report discussing recent trends affecting online provision of these services.
3. Drawing on material in the chapter and your own research, prepare a short paper describing your views on the major social and legal issues facing online retailers.
2. Find an example not mentioned in the text of each of the four types of online retailing business models.Prepare a short report describing each firm and why it is an example of the particular business model.
1. Access the EDGAR archives at Sec.gov, where you can review 10-K filings for all public companies. Search for the 10-K report for the most recent completed fiscal year for two online retail companies of your choice(preferably ones operating in the same industry, such as Staples Inc. and Office
5. In 2014, Amazon purchased Twitch, which lets users stream their video game sessions, for almost $1 billion.Why would Amazon spend so much money on Twitch? Create a short presentation either defending the purchase or explaining why you think it was a bad idea.
4. Identify a popular online magazine that also has an offline subscription or newsstand edition. What advantages(and disadvantages) does the online edition have when compared to the offline physical edition? Has technology platform, content design, or industry structure convergence occurred in the
3. Identify three online sources of content that exemplify one of the three digital content revenue models(subscription, a la carte, and advertising-supported) discussed in the chapter. Describe how each site works, and how it generates revenue. Describe how each site provides value to the
2. Go to Amazon and explore the different digital media products that are available. For each kind of digital media product, describe how Amazon’s presence has altered the industry that creates, produces, and distributes this content. Prepare a presentation to convey your findings to the class.
1. Research the issue of media convergence in the newspaper industry. Do you believe that convergence will be good for the practice of journalism? Develop a reasoned argument on either side of the issue and write a 3- to 5-page report on the topic. Include in your discussion the barriers to
20. How are mobile devices transforming the gaming industry?
19. What are some of the challenges currently facing the book publishing industry?
18. Why did the Justice Department sue major publishing firms and Apple?
17. What alternatives do magazine publishers have for online distribution channels?
16. Why are apps helping the newspaper and magazine industries where websites failed?
15. What factors are needed to support successfully charging the consumer for online content?
14. Has the average consumer become more receptive to advertising-supported Internet content? What developments support this?
13. Why is the growth of cloud storage services important to the growth of mobile content delivery?
12. How has streaming technology impacted the television industry?
11. How has the Internet changed the packaging, distribution, marketing, and sale of traditional music tracks?
10. How has the book publishing industry’s experience with the Internet differed from the newspaper and magazine industries’ experience?
9. What advantages do pure digital news sites have over print newspapers? What advantages do traditional newspapers have over pure digital sites?
8. What are the different revenue models that newspapers have used?
7. What are the three different business models that newspapers have used to try to adapt to the Internet?
6. What type of convergence does the Apple iPad represent?
5. What techniques do music subscription services use to enforce DRM?
4. What effect is the growth of tablet computing having on online entertainment and content?
3. What are the two primary e-book business models?
2. What are the basic revenue models for online content, and what is their major challenge?
1. What are the three dimensions in which the term “convergence” has been applied? What does each of these areas of convergence entail?
20. Why are on-demand service companies viewed as being disruptive and controversial?
19. Describe the business model of on-demand service companies.
18. In addition to matching job applicants with available positions, what larger function do online job sites fill?Explain how such sites can affect salaries and going rates.
17. Name and describe five traditional recruitment tools companies have used to identify and attract employees.What are the disadvantages of such tools compared to online career sites?
16. How have travel services suppliers benefited from consumer use of travel websites?
15. What is the most common use of real estate websites? What do most consumers do when they go to them?
14. Define channel conflict and explain how it applies to the retail industry.
13. What is the biggest deterrent to growth of the online insurance industry nationally?
12. Compare and contrast the two major types of online services industries. What two major features differentiate services from other industries?
11. What are some of the difficulties in providing services in an online environment? What factors differentiate the services sector from the retail sector, for example?
10. Which is a better measure of a firm’s financial health: revenues, gross margin, or net margin? Why?
9. What are five strategic issues specifically related to a firm’s capabilities? How are they different from industry-related strategic issues?
8. What is the difference between a supply-push and a demand-pull sales model? Why do most manufacturer direct firms have difficulty switching from the former to the latter?
7. Compare and contrast virtual merchants and bricks-and-clicks firms. What other type of online retailer is most like the virtual merchant?
6. Explain the distinction between disintermediation and hypermediation as it relates to online retailing.
5. Name two assumptions e-commerce analysts made early on about consumers and their buying behavior that turned out to be false.
4. Describe the technological retail revolution that preceded the growth of e-commerce. What were some of the innovations that made later online retailing possible?
3. Which segment of the offline retail business is most like online retailing? Why?
2. What frequently makes the difference between profitable and unprofitable online businesses today?
1. Why were so many entrepreneurs drawn to start businesses in the online retail sector initially?
4. What challenges does OpenTable face?OpenTable is the leading supplier of reservation, table management, and guest management software for restaurants. In addition, the company operates the world’s most popular platform for making restaurant reservations online. In less than 20 years, OpenTable
3. Why would restaurants find the SaaS model very attractive?OpenTable is the leading supplier of reservation, table management, and guest management software for restaurants. In addition, the company operates the world’s most popular platform for making restaurant reservations online. In less
2. How did OpenTable change its marketing strategy to succeed?OpenTable is the leading supplier of reservation, table management, and guest management software for restaurants. In addition, the company operates the world’s most popular platform for making restaurant reservations online. In less
1. What characteristics of the restaurant market made it difficult for a reservation system to work?OpenTable is the leading supplier of reservation, table management, and guest management software for restaurants. In addition, the company operates the world’s most popular platform for making
5. What experience have you had developing website content?
4. Our focus is on luxury products that are differentiated from other mass market retailers, online and offline. How should this influence our m-commerce efforts?
3. How can we best use social networks and mobile platforms to drive sales?
2. We’re planning on developing a powerful omni-channel capability that would allow consumers to combine online and in-store shopping and purchasing, including same-day pickups at our stores. What do you think are the key success factors for this effort? What are some of the challenges?
1. Why do you think sites like Amazon have been so successful with consumers?
QQ Understand the objectives of private industrial networks, their role in supporting collaborative commerce, and the barriers to their implementation.
QQ Understand the different characteristics and types of Net marketplaces.
QQ Identify major trends in supply chain management and collaborative commerce.
QQ Understand how procurement and supply chains relate to B2B e-commerce.
QQ Discuss the evolution and growth of B2B e-commerce, as well as its potential benefits and challenges.
QQ Describe the major types of Internet portals and their business models.
QQ Describe the major types of auctions, their benefits and costs, how they operate, when to use them, and the potential for auction abuse and fraud.
QQ Describe the different types of social networks and online communities and their business models.
QQ Understand the key factors affecting the online entertainment industry.
QQ Understand the key factors affecting the online publishing industry.
QQ Understand the major trends in the consumption of media and online content, the major revenue models for digital content delivery, digital rights management, and the concept of media convergence.
QQ Understand the business models of on-demand service companies.
QQ Identify current trends in the online career services industry.
QQ Describe the major trends in the online travel services industry today.
QQ Discuss the trends taking place in the online financial services industry.
QQ Describe the major features of the online service sector.
QQ Identify the challenges faced by the different types of online retailers.
QQ Explain how to analyze the economic viability of an online firm.
QQ Understand the environment in which the online retail sector operates today.
QQ Understand the questions you must ask and answer, and the steps you should take, in developing an e-commerce presence.
QQ Explain the process that should be followed in building an e-commerce presence.
QQ Identify and understand the major considerations involved in choosing web server and e-commerce merchant server software.
QQ Understand the issues involved in choosing the most appropriate hardware for an e-commerce site.
QQ Identify additional tools that can improve website performance.
QQ Understand the important considerations involved in developing a mobile website and building mobile applications.
1. What is your favorite e-commerce website or mobile app, in terms of user experience, and why do you like it? What do you think are the characteristics of a really effective e-commerce experience?
2. We’re in the food service business, delivering our products to consumers no matter where or when they want to consume our food. What would your vision be for an effective e-commerce experience for our customers?
3. How can an e-commerce presence help meet our customers’ needs?
4. How can we personalize our e-commerce presence for each consumer?
5. Have you had any experience in designing a website or mobile app? What did you learn from that experience?
6. Do you think we should use a native mobile app or a browser-based mobile app? What about adaptive design techniques?

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E-commerce 2018 14th Edition Kenneth Laudon - Solutions

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