E-Commerce Essentials 1st edition Kenneth C. Laudon, Carol Guercio Traver - Solutions

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To understand how each of these applications is used and implemented by business.LO.1
To be able to explain how each of these applications work.LO.1
To identify the common technological applications that enable and facilitate e-business.LO.1
To understand the main elements of a Web-based ‘business’.LO.1
To be able to identify the different ways of connecting to the Internet and their respective advantages and disadvantages.LO.1
To understand the structure of the Internet access provider industry.LO.1
To understand the origins of the Internet and its strengths and weaknesses as an infrastructure.LO.1
To identify the different kinds of networks architectures and their uses.LO.1
To be able to explain the basics of networking and related technical jargon.LO.1
To understand the importance of technology.LO.1
Which activities are least likely to be affected by e-commerce? LO.1
Which industry stands to benefit most from e-commerce? LO.1
Select a pure e-commerce company and analyse its product/service, process and delivery agent, explaining the implications of having digitised each aspect. Can this company continue to exist in the long term? LO.1
Identify one country in Europe and one in Asia. Using the measures for the key drivers of e-commerce, compare the degree of advancement of e-commerce in each of the two countries. LO.1
To which definition of e-commerce and e-business do you subscribe and why? LO.1
To identify the main barriers to the growth and development of e-commerce in organisations. LO.1
To use classification frameworks for analysing e-commerce. LO.1
To recognise the benefits and limitations of e-commerce. LO.1
To identify the impact of e-commerce. LO.1
To explore how e-business and e-commerce fit together. LO.1
To understand the complexity of e-commerce and its many facets. LO.1
During the early days of e-commerce, first-mover advantage was touted as one way to success. On the other hand, some suggest that being a market follower can yield rewards as well. Which approach has proven to be more successful—first mover or follower? Choose two e-commerce companies that prove
The ringtone industry is a profitable segment of the music industry. Research the ringtone industry in terms of industry structure, value chains, and competitive environment. Is there room in this industry for another competitor, and if so, what kind of business model and market strategy would it
Locate where cookies are stored on your computer. (They are probably in a folder entitled “cookies” within your browser program.) List the top 10 cookies you find, and write a brief report describing the kinds of sites that placed the cookies. What purpose do you think the cookies serve? Also,
Select two countries (excluding the United States) and prepare a short report describing their basic Internet infrastructure. Are they public or commercial? How and where do they connect to backbones within the United States?
Go to Webs.com or NetworkSolutions.com. Both sites allow you to create a simple e-tailer Web site for a free trial period. Create a Web site. The site should feature at least four pages, including a home page, product page, shopping cart, and contact page. Extra credit will be given for additional
Visit several e-commerce sites, not including those mentioned in this chapter, and evaluate the effectiveness of the sites according to the eight criteria/functionalities listed in Table 4.8. Choose one site you feel does an excellent job on all the aspects of an effective site and create a
Given the shift toward mobile commerce, do a search on “mobile commerce crime.” Identify and discuss the new security threats this type of technology creates. Prepare a presentation outlining your vision of the new opportunities for cybercrime.
1. Pay a visit to your favorite portal and count the total ads on the opening page. Count how many of these ads are (a) immediately of interest and relevant to you, (b) sort of interesting or relevant but not now, and (c) not interesting or relevant. Do this 10 times and calculate the percentage of
Find the Securities and Exchange Web site at SEC.gov and access the EDGAR archives, where you can review 10-K filings for all public companies. Search for the 10-K report for the most recent completed fiscal year for two online retail companies of your choice (preferably ones operating in the same
Go to Amazon and explore the different digital products that are available. Prepare a presentation to convey your findings to the class.
Find two examples of an affinity portal and two examples of a focused content portal. Prepare a presentation explaining why each of your examples should be categorized as an affinity portal or a focused content portal. For each example, surf the site and describe the services each site provides.
Select an e-commerce company. Visit its Web site and describe its business model based on the information you find there. Identify its customer value proposition, its revenue model, the marketspace it operates in, who its main competitors are, any comparative advantages you believe the company
How has the Internet changed the packaging, distribution, marketing, and sale of traditional music tracks?
What are the key challenges facing the online newspaper industry?
Together with a teammate, investigate the use of mobile apps in the financial services industries. Prepare a short joint presentation on your findings.
Explain the distinction between disintermediation and hypermediation as it relates to online retailing.
Name two assumptions e-commerce analysts made early on about consumers and their buying behavior that turned out to be false.
Review the provisions of the Digital Millennium Copyright Act of 1998. Examine each of the major sections of the legislation and make a list of the protections afforded property owners and users of copyrighted material. Do you believe this legislation balances the interests of owners and users
How does spoofing threaten a Web site’s operations?
Why is system testing important? Name the three types of testing and their relation to each other.
Compare and contrast the capabilities of Wi-Fi and 3G/4G wireless networks.
What types of companies form the Internet backbone today?
Why are smartphones a disruptive technology?
What is cloud computing, and how has it impacted the Internet?
Why is adware or spyware considered to be a security threat?
Explain some of the modern-day flaws associated with encryption. Why is encryption not as secure today as it was earlier in the century?
Briefly explain how public key cryptography works.
Compare and contrast firewalls and proxy servers and their security functions.
Is a computer with anti-virus software protected from viruses? Why or why not?
Briefly discuss the disadvantages of credit cards as the standard for online payments. How does requiring a credit card for payment discriminate against some consumers?
Describe the major steps involved in an online credit card transaction.
How is money transferred in transactions using wireless devices?
Discuss why EBPP systems are becoming increasingly popular.
Why have advertising networks become controversial? What, if anything, can be done to overcome any resistance to this technique?
Which of the four market entry strategies is most lucrative?
What are the three basic principles of ethics? How does due process factor in?
Go to www.strategicbusinessinsights.com/vals/presurvey.shtml. Take the survey to determine what lifestyle category you fit into. Write a brief, 2-page paper describing how your lifestyle and values impact your use of the Web for e-commerce. How is your online consumer behavior affected by your
Is growth of the Internet, in terms of users, expected to continue indefinitely? What will cause it to slow, if anything?
Visit Net-a-porter.com and create an Internet marketing plan for it that includes each of the following:One-to-one marketingAffiliate marketingViral marketingBlog marketingSocial network marketingDescribe how each plays a role in growing the business, and create an electronic slide presentation of
Other than search engines, what are some of the most popular uses of the Internet?
Would you say that the Internet fosters or impedes social activity? Explain your position.
Describe a perfect market from the supplier’s and customer’s perspectives.
Explain why an imperfect market is more advantageous for businesses.
List some of the major advantages of having a strong brand. How does a strong brand positively influence consumer purchasing?
How are product positioning and branding related? How are they different?
Compare and contrast the four marketing strategies used in mass marketing, direct marketing, micromarketing, and one-to-one marketing.
What are some of the reasons for the decline in click-through rates on banner ads today? How can banner ads be made more effective?
What are some of the advantages of direct e-mail marketing?
Why is offline advertising still important?
1. Who is harmed by the Library Project? Make a list of harmed groups, and for each group, try to devise a solution that would eliminate or lessen the harm.2. Why is Google pursuing the Library Project program? What is in it for Google? Make a list of benefits to Google.3. If you were a librarian,
What basic assumptions does the study of ethics make about individuals?
Go to Google, click the Options icon in the upper-right corner of the home page, and then click on Search Settings. Examine its Safe Search filtering options available on the Preferences page. Surf the Web in search of content that could be considered objectionable for children using each of the
Develop a list of privacy protection features that should be present if a Web site is serious about protecting privacy. Then, visit at least four well-known Web sites and examine their privacy policies. Write a report that rates each of the Web sites on the criteria you have developed.
Explain Google’s position that YouTube does not violate the intellectual property rights of copyright owners.
Define universalism, slippery slope, the New York Times test, and the social contract rule as they apply to ethics.
Visit at least four Web sites that take a position on e-commerce taxation, beginning with the National Conference of State Legislatures (NCSL.org) and the National Governor’s Association (NGA.org). You might also include national associations of local businesses or citizen groups opposed to
Explain why someone with a serious medical condition might be concerned about researching his or her condition online, through medical search engines or pharmaceutical sites, for example. What is one technology that could prevent one’s identity from being revealed?
Name some of the personal information collected by Web sites about their visitors.
How does information collected through online forms differ from site transaction logs? Which potentially provides a more complete consumer profile?
How is the opt-in model of informed consent different from opt-out? In which type of model does the consumer retain more control?
What are the two core principles of the FTC’s Fair Information Practice Principles?
How do safe harbors work? What is the government’s role in them?
Name three ways online advertising networks have improved on, or added to, traditional offline marketing techniques.
Explain how Web profiling is supposed to benefit both consumers and businesses.
How could the Internet potentially change the protection given to intellectual property? What capabilities make it more difficult to enforce intellectual property law?
What does the Digital Millennium Copyright Act attempt to do? Why was it enacted? What types of violations does it try to prevent?
Define cybersquatting. How is it different from cyberpiracy? What type of intellectual property violation does cybersquatting entail?
What is deep linking and why is it a trademark issue? Compare it to framing—how is it similar and different?
What are some of the tactics illegal businesses, such as betting parlors and casinos, successfully use to operate outside the law on the Internet?
1. Why will OpenTable competitors have a difficult time competing against OpenTable?2. What characteristics of the restaurant market make it difficult for a national reservation system to work?3. How did OpenTable change its marketing strategy to succeed?4. Why would restaurants find the SaaS
Why were so many entrepreneurs drawn to start businesses in the online retail sector initially?
Which segment of the offline retail business is most like online retailing? Why?
Examine the financial statements for Amazon and Best Buy Co. Inc. What observations can you make about the two businesses? Which one is stronger financially and why? Which one’s business model appears to be weaker, and why? If you could identify two major problem areas for each, what would they
Describe the technological retailing revolution that preceded the growth of e-commerce. What were some of the innovations that made later online retailing possible?
Conduct a thorough analysis—strategic and financial—of one of the following companies or another of your own choosing: Bluefly Inc., Drugstore.com, Inc., or 1-800-Flowers.com. Prepare a presentation that summarizes your observations about the company’s Internet operation and future prospects.
Find an example not mentioned in the text of each of the four types of online retailing business models. Prepare a short report describing each firm and why it is an example of the particular business model.
Drawing on material in the chapter and your own research, prepare a short paper describing your views on the major social and legal issues facing online retailers.
Compare and contrast virtual merchants and bricks-and-clicks firms. What other type of online retailer is most like the virtual merchant?
Conduct a thorough analysis—strategic and financial—of one of the following Web sites: Progressive.com, Insure.com, or Insweb.com. Prepare a PowerPoint or other presentation that summarizes your observations about the company’s operations and future prospects.

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E-Commerce Essentials 1st edition Kenneth C. Laudon, Carol Guercio Traver - Solutions

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