E-Commerce Essentials 1st edition Kenneth C. Laudon, Carol Guercio Traver - Solutions

Why is targeting a market niche generally smarter for a community provider than targeting a large market segment?
Describe the five primary revenue models used by e-commerce firms.
Visit eBay and look at the main types of auctions available. If you were considering establishing a rival specialized online auction business, what are the top three market opportunities you would pursue, based on the goods and auction community in evidence at eBay. Prepare a presentation to
What are Amazon’s primary customer value propositions?
Examine the experience of shopping on the Web versus shopping in a traditional manner. Imagine that you have decided to purchase a digital camera (or any other item of your choosing). First shop for the camera in a traditional manner. Describe how you would do so (for example, how you would gather
What are the eight key components of an effective business model?
What is a business model? How does it differ from a business plan?
1. Compare Pandora’s original business model with its current business model. What’s the difference between “free” and “freemium” revenue models?2. What is the customer value proposition that Pandora offers?3. Why did MailChimp ultimately succeed with a freemium mo4. What’s the most
What are five of the major differences between the early years of e-commerce and today’s e-commerce?
Discuss the ways in which the early years of e-commerce can be considered both a success and a failure.
What are some of the major advantages and disadvantages of being a first mover?
Define disintermediation and explain the benefits to Internet users of such a phenomenon. How does disintermediation impact friction-free commerce?
Describe the three different stages in the evolution of e-commerce.
How are the Internet and the Web similar to or different from other technologies that have changed commerce in the past?
Give examples of B2C, B2B, C2C, and social, mobile, and local e-commerce besides those listed in the chapter materials.
What is Web 2.0? Give examples of Web 2.0 sites and explain why you included them in your list.
Compare online and traditional transactions in terms of richness.
What are three benefits of universal standards?
Follow up on events at Facebook and other social network sites since September 2012 (when the opening case was prepared). Prepare a short report on your findings.
What is a marketspace?
Given the development and history of e-commerce in the years from 1995–2012, what do you predict we will see during the next five years of e-commerce? Describe some of the technological, business, and societal shifts that may occur as the Internet continues to grow and expand. Prepare a brief
What are some of the unique features of e-commerce technology?
Choose an e-commerce Web site and assess it in terms of the eight unique features of e-commerce technology described in Table 1.2. Which of the features does the site implement well, and which features poorly, in your opinion? Prepare a short memo to the president of the company you have chosen,
Search the Web for an example of each of the five major types of e-commerce described in Section 1.1. Create an electronic slide presentation or written report describing each Web site (take a screenshot of each, if possible) and explain why it fits into one of the five types of e-commerce.
What is e-commerce?
1. Do you think TPB can continue to survive in a global Internet world? Why or why not?2. Why is legislation like the Protect IP Act opposed by Google and civil liberties groups?3. Why does cloud computing threaten pirate sites?
Define “social e-commerce” and describe why it is a new form of advertising, search, and potentially commerce.

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