E-Commerce Essentials 1st edition Kenneth C. Laudon, Carol Guercio Traver - Solutions

What is the difference between a supply-push and a demand-pull sales model? Why do most manufacturer-direct firms have difficulty switching to one of these?
Choose a services industry not discussed in the chapter (such as legal services, medical services, accounting services, or another of your choosing). Prepare a 3- to 5-page report discussing recent trends affecting online provision of these services.
What is the biggest deterrent to growth of the online insurance industry nationally?
Define channel conflict and explain how it currently applies to the mortgage and insurance industries. Name two online insurance companies or brokers.
Find at least two examples of companies not mentioned in the text that act as transaction brokers and at least two examples of companies that provide a “hands-on” service. Prepare a short memo describing the services each company offers and why the company should be categorized as a transaction
Name and describe the four types of services provided by financial services firms on the Web.
How have travel services suppliers benefited from consumer use of travel Web sites?
Name and describe the five traditional recruitment tools companies have used to identify and attract employees. What are the disadvantages of such tools in light of new online sites?
In addition to matching job applications with available positions, what larger function do online job sites fill? Explain how such sites can affect salaries and going rates?
1. Do you think Zynga would be a good advertising platform? What kinds of companies would be interested in reaching this audience, and how should the ads be presented to users?2. How could firms use the Zynga platform to develop and sell branded virtual goods? Assume you were a manufacturer of
What are the basic revenue models for online content and what is their major challenge?
What effect is the growth of tablet computing having on online entertainment and content?
Examine and report on the progress, if any, made with respect to the delivery of movies on demand over the Internet.
What techniques do music subscription services use to enforce DRM?
Choose a magazine that is available both online and as a physical magazine. How is the online magazine similar? How is it different? Prepare a short report discussing this issue.
How has the Internet impacted the content that newspapers can offer?
What changes have occurred for newspapers in the classified ads department?
How has streaming technology impacted the television industry?
Why is the growth of cloud storage services important to the growth of mobile content delivery?
Has the average consumer become more receptive to advertising-supported Internet content? What developments support this?
What factors are needed to support successfully charging the consumer for online content?
Why are apps helping the newspaper and magazine industries where Web sites failed?
1. Contrast eBay’s original business model with its latest proposed business model.2. What are the problems that eBay is currently facing? How is eBay trying to solve these problems?3. Are the solutions eBay is seeking to implement good solutions? Why or why not? Are there any other solutions
What factors enable some online social networks to prosper today?
What is an affinity community and what is its business model?
List and briefly explain three of the benefits of auction markets.
Visit one for-profit and one non-profit sponsored social network. Create a presentation to describe and demonstrate the offering at each site. What organizational objectives is each pursuing? How is the for-profit company using community building technologies as a customer relations management tool?
Under what conditions does a seller bias exist in an auction market? When does a buyer bias exist?
What is a demand aggregator and how does it work?
What three characteristics define a portal site today?
What is a vertical market portal, and how might recent trends in consumer behavior prove advantageous to this business model?
What are the two main types of vertical market portals and how are they distinguished from one another?
List and briefly explain the main revenue sources for the portal business model.
1. If you were a small chemical company, what concerns would you have about joining Elemica?2. Elemica provides a community for participants where they can transact, coordinate, and cooperate to produce products for less. Yet these firms also compete with one another when they sell chemicals to
Explain the differences among total inter-firm trade, B2B commerce, and B2B e-commerce.
List at least five potential benefits of B2B e-commerce.
Examine the Web site of one of the e-distributors listed in Figure 11.9, and compare and contrast it to one of the Web sites listed for e-procurement Net marketplaces. If you were a business manager of a medium-sized firm, how would you decide where to purchase your indirect inputs—from an
Name and define the two distinct types of procurements firms make. Explain the difference between the two.
Assume you are an e-procurement officer for an office furniture manufacturer of steel office equipment. You have a single factory located in the Midwest with 2,000 employees. You sell about 40% of your office furniture to retail-oriented catalog outlets such as Quill in response to specific
Name and define the two methods of purchasing goods.
Define the term “supply chain” and explain what SCM systems attempt to do. What does supply chain simplification entail?
How do the value chain management services provided by e-procurement companies benefit buyers? What services do they provide to suppliers?
What are the three dimensions that characterize an e-procurement market based on its business functionality? Name two other market characteristics of an e-procurement Net marketplace.
Identify and briefly explain the anti-competitive possibilities inherent in Net marketplaces.
List three of the objectives of a private industrial network.
What is the main reason why many of the independent exchanges developed in the early days of e-commerce failed?
Explain the difference between an industry consortium and a private industrial network.
What is CPFR, and what benefits could it achieve for the members of a private industrial network?
Name the major points of vulnerability in a typical online transaction.
Research the challenges associated with payments across international borders and prepare a brief presentation of your findings. Do most e-commerce companies conduct business internationally? How do they protect themselves from repudiation? How do exchange rates impact online purchases? What about
How would you protect your firm against a Denial of Service attack?
Find three certification authorities and compare the features of each company’s digital certificates. Provide a brief description of each company as well, including number of clients. Prepare a brief presentation of your findings.
Give an example of security breaches as they relate to each of the six dimensions of e-commerce security. For instance, what would be a privacy incident?
Explain why an e-commerce site might not want to report being the target of cyber criminals.
Why is it less risky to steal online? Explain some of the ways criminals deceive consumers and merchants.
1. What is the value proposition that Square offers consumers? How about merchants? What are some of the weaknesses of Square’s system?2. What advantages does PayPal have in the mobile payment market? What are its weaknesses?3. What strategies would you recommend that PayPal pursue in order to
What are Java and JavaScript? What role do they play in Web site design?
What are the most important factors impacting Web site design, and how do they affect a site’s operation.
Compare and contrast the various scaling methods. Explain why scalability is a key business issue for Web sites.
What are the main factors to consider when choosing the best platform for your Web site?
Name the basic functionalities a Web server should provide.
What are the main differences between single-tier and multi-tier site architectures?
Why is a Web site so costly to maintain? Discuss the main factors that impact cost?
Choose one of the open source Web content management systems such as WordPress, Joomla, or Drupal or another of your own choosing and prepare an evaluation chart. Which system would you choose and why?
Discuss the differences between a simple logical and simple physical Web site design.
Define the systems development life cycle and discuss the various steps involved in creating an e-commerce site.
Name the main pieces of the e-commerce site puzzle.
1. When compared to traditional desktop customers, why are mobile phone users much more likely to book a room or airline reservation for the same day?2. Why did Orbitz management decide to construct a mobile Web site for corporate users rather than a native app?3. Why did Orbitz build native apps
Why are mobile apps the next big thing?
Name and describe five services currently available through the Web.
What advances and features does HTML5 offer?
Why was the development of the browser so significant for the growth of the Web?
What are some of the major technological advancements that are anticipated which will accompany the Internet of the future? Discuss the importance of each.
What are the basic capabilities of a Web server?
What are some of the challenges of policing the Internet? Who has the final say when it comes to content?
What are the some of the major limitations of today’s Internet?
What is the goal of the Internet2 project?
What function do the IXPs serve?
Investigate the Internet of Things. Select one example and describe what it is and how it works.
What technological innovation made client/server computing possible?
How is the TCP/IP protocol related to information transfer on the Internet?
Call or visit the Web sites of a cable provider, a DSL provider, and satellite provider to obtain information on their Internet services. Prepare a brief report summarizing the features, benefits, and costs of each. Which is the fastest? What, if any, are the downsides of selecting any of the three
What is latency, and how does it interfere with Internet functioning?
Prepare a research report (3 to 5 pages) on the current and potential future impacts of e-commerce technology, including mobile devices, on the book publishing industry.
What are the three basic building blocks of the Internet?
1. Why does Akamai need to geographically disperse its servers to deliver its customers’ Web content?2. If you wanted to deliver software content over the Internet, would you sign up for Akamai’s service? Why or why not?3. What advantages does an advertiser derive from using Akamai’s service?
Review the opening case on augmented reality. What developments have occurred since the date this case was written in September 2012?
What is the difference between a market opportunity and a marketspace?
What are four generic business strategies for achieving a profitable business?
Who are the major players in an industry value chain and how are they impacted by e-commerce technology?
What are the key success factors for exchanges? How are they different from portals?
How have the unique features of e-commerce technology changed industry structure in the travel business?
Besides news and articles, what other forms of information or content do content providers offer?
What is a reverse auction? What company is an example of this type of business?
What are the major differences between virtual storefronts such as Drugstore.com and bricks-and-clicks operations such as Walmart.com? What are the advantages and disadvantages of each?
Besides the examples given in the chapter, what are some other examples of vertical and horizontal portals in existence today?
What elements of Groupon’s business model may be faulty?
Besides advertising and product sampling, what are some other market strategies a company might pursue?
Select a B2C e-commerce retail industry segment such as pet products, online gaming, gift baskets, and analyze its value chain and industry value chain. Prepare a short presentation that identifies the major industry participants in that business and illustrates the move from raw materials to
What are some of the specific ways that a company can obtain a competitive advantage?

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E-Commerce Essentials 1st edition Kenneth C. Laudon, Carol Guercio Traver - Solutions

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