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management and artificial intelligence
Media Management And Artificial Intelligence 1st Edition Alex Connock - Solutions
Does AI represent a threat to the VFX industry through wider democratisation of production tools, or a business opportunity through increased high-end capabilities?
Where you live, is cinema growing or shrinking? Discuss the statistical evidence.
If you were releasing a mid-budget comedy movie, would you sell it to a streamer for a reliable fee, or would you take the risk of releasing it into the cinema for unknown box office returns? Why?
Lenin was mentioned at the start of this chapter. His successor, Stalin, learned that 90% of the films made in the previous year lost money, but 10% were hits.Stalin’s answer was simple; next year only make the 10%. Is there any value to his strategy?
As a scripted production company, you were able to option the rights to some bestselling Italian detective books. How would you turn that into a commercial proposition for global TV distribution?
Imagine you had packaged a strong proposal for a TV drama series, and had interest from both a major streaming platform and a major cornerstone broadcaster. How would you approach each negotiation?
Why have streamers been successful in the Scripted content space?
What is semantic analysis? Which AI-driven products are available in the market to deliver it, and which customers would be most interested in using it?
What are the most useful AI tools for audience growth in digital publishing?
Identify a market niche for a digital publishing start-up. Specify your proposition, and its editorial and business model.
Why and how did The New York Times and Financial Times succeed in pivoting their businesses to subscription models when so many other newspapers failed?
Why – and how – are the technologies of Artificial Intelligence useful to the national broadcaster in your country?
If you ran TRACE, what would be your strategic priorities this year?
TRACE’s philosophy is to be “glocal.” How achievable is ‘glocalisation’ in the media business?
What lessons can you draw from TRACE’s expansion for other broadcasters?
Identify a significant streaming service that you believe is not making good use of AI tools, and set out a detailed presentation for its board about changes it could make.
What specific competitive advantages can you identify, from a technical perspective, that it currently has over the competition in terms of visible iterations of technology on its services?
To what degree would you argue that Netflix’s success is a function of its early adoption, continuing investment and interest in machine learning and AI?
Should Pluto double down on its developing economies footprint, where the AVOD model works well?
Pluto has huge competition from AVODs and SVODs. How will it keep its audience engaged?
Why has Pluto been successful?
From the perspective of a consumer, what are the threats to any given streaming service as a use of their home budget? How can the streamer best mitigate those risks?
Is there a limit to the number of players who can co-exist globally in streaming?
Try to spot a gap in a regional streaming market and provide a presentation of a plan to fill it. (For instance, you could make the case that there is a gap for a Latin American content on a streaming service aimed at the Spain market.)
For a major streamer, what is the financial case for and against commissioning content from external production companies?
If researchers make multilingual translation technology work, what opportunities will that create in content production and distribution?
Why is self-supervised learning a better tool for visual recognition tools in content moderation than supervised learning?
Why do social networks need to keep innovating in AI research?
Which social network has the most sustainable business model in your view, and what evidence can you present to support your contention?
If you were going to present a business plan next week for a new social network, what would be the consumer-facing idea behind it, and the business model?
Why is misinformation a greater problem for social platforms than for conventional publishers?
How will increased regulation around data privacy affect the distribution and monetisation of advertising by each of the major social networks in your country?
How do social networks generate shareholder value?
Are Gadney’s five conclusions about the role and potential of AI in gaming the right ones?
What are the barriers to entry in the games console market?
What are the relative merits of the different distribution options for a games studio?
Which AI-driven technologies will play a significant role in the development of the next generation of video games?
How important is having internally owned IP in the development of a successful video games business?
Why is the games industry so much bigger than the music business?
What AI tools have you seen used by media companies in their creative output?
What is the difference between (1) unsupervised learning; (2) supervised learning and(3) self-supervised learning, and what would be a contrasting use case for each?
What AI tools have you used so far today? What kind of AI technology were they built from?
What impact do you think creativity powered by Artificial Intelligence will have on copyright ownership in media businesses? What are the specific ways in which AI can cause intellectual property problems?
Why is data now an important product for media businesses of all kinds? And what are the risks of selling it?
By doing some online research, take a look at one of the leading ‘Bollywood’ film production companies such as UTV Motion Pictures, Eros International or Red Chillies Entertainment. Identify the drivers of its success in each of the four phases of media value generation: development,
What can media companies learn from factories, and in which ways are they operationally unique?
Identify and analyse another media business outside the US and Europe which has developed in multiple segments. And again, outline which strategy you think that company should prioritise.
Should EbonyLife focus on production or distribution? Which of the business models it is operating do you consider the most desirable?
Look at the example quoted above where Netflix lists on its jobs site some of the ways it is deploying machine learning to improve its systems. Find another media company in your country which is using AI tools, and examine the advantage they are potentially achieving from doing so.
Why is AI-created content at risk of bias? What can be done to mitigate those risks?
If a brand new song, in the style of Harry Styles, is written by an AI system, who owns it?
Can AI be creative? What examples can you find of AI-driven creativity?
Look at the example quoted above where Netflix lists on its jobs site some of the ways it is deploying machine learning to improve its systems. Find another media company in your country which is using AI tools, and examine the advantage they are potentially achieving from doing so.
Why is AI-created content at risk of bias? What can be done to mitigate those risks?
If a brand new song, in the style of Harry Styles, is written by an AI system, who owns it?
Can AI be creative? What examples can you find of AI-driven creativity?
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