Crisis Communication Theory And Practice 1st Edition Alan Jay Zaremba - Solutions

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1. Using your own family or a fictional family, identify three areas of "meaning" that would have to be explained to an outsider who was going visit you for a week. What would have to be explained for your houseguest to understand how your family members make sense of the world (e.g., teasing means
Explain how biological/genetic factors and ethnicity influence future family generations
Analyze how family-of-origin influences move through multigenerational transmissions
Illustrate a family’s four supporting family functions
Analyze a family in terms of its placement on the cohesion and adaptability axis
Explain how family members develop a set of shared meanings
At this point in your life, how would you describe a well-functioning family?
Identify the family systems of two friends. Compare them in terms of family types as well as socioeconomic status and ethnicity. Explain how these descriptors appear to influence members’ interactions.
Discuss how the recent economic climate impacted a real or media family and how family members communicated about these issues.
Select two demographic trends and discuss how they are impacting family ties and communication patterns.
Describe ways in which you have heard (real or fictional) family members address their identity.
Describe how your own family members, or those in another actual or media family, manage their (internal and external) boundaries as they define or defend their family form.
At this point in your life, what is your definition of a family? To what extent has it changed in the past five years?
Explore the implications of ongoing changes in family forms
Explain how communication serves to construct family relationships
Describe economic and ethnic trends that affect contemporary families
Identify key demographic trends that impact contemporary families
Provide examples of external and internal boundary management strategies for multiple types of discourse and dependent families
Explain what it means to be a discourse and dependent family
Create a personal definition of family and provide reasons for this definition
Why can a supply chain present so many crisis challenges to an organization?
What special communicative challenges are created by international crises?
What makes managing international crises so difficult?
How often do you feel key stakeholders should be updated with postcrisis information?209
What are the greatest challenges posed by this memorial event?
How would you engage the survivors and the victims’ families in the preparation for the event?
What type of memorial event would you recommend if the organization is to develop one?
Would you recommend an organization-driven anniversary memorial? Why or why not?
What factors could create a double crisis?
What other crisis types would you add to Table 8.3?
Why might the cruise industry trade association get involved with the crisis, and how might this help your company?
How might the positive comments on Facebook help your organization during the crisis?
What adjustments might you need to make to your crisis communication messages with the new focus on safety?
What other social media channels might you utilize in your crisis communication efforts, and why might each be helpful?
Would you recommend starting a company blog? Why or why not?
Which audiences would you be targeting with your crisis communication messages and why?
What would be the objective(s) of your crisis communication efforts?
How would you integrate the company’s social media into the crisis response?
How would you adjust your crisis response to fit the picture of the crisis that is now emerging? Why would you make each of those changes?
What are the arguments to be made to sell the gum?
What are the arguments to be made to not sell the gum?
If you worked in corporate communication at Wrigley, what would you advise the company to do next?
How might today’s social media environment influence your decision?
What are the disadvantages of going public with the threat?
What are the advantages of going public with the threat?
What crisis communication utility do you see in the various social media channels?
In June 2005, a 4-year-old boy died after riding Mission Space at Epcot Center in Disney World. Who at Disney would the news media want at a press conference?Would the CEO be a good choice? Why or why not?
Do you agree or disagree with Maclaren’s choice not to recall the strollers in Europe?
Why is it useful to include impact evaluations for both stakeholders and organizations?
Does it make sense to distinguish between traditional websites and social media, or should we treat all online communication channels the same?
Would you consider this a paracrisis or crisis? What led you to your choice?
What advice would you give to Egos management about how to respond to the situation?
What new challenges does private politics create for crisis managers?
Would you argue for an organization to create a separate department to manage these functions? Why or why not?
Is it accurate to say that reputation management is the larger concept because of how the other functions can impact it?
How do you think perception gaps form? Does this inform how you would correct a perception gap?
While this chapter separates issues, risk, and reputation management, the three areas are interrelated. How can a risk become an issue, an issue become a risk, a risk threaten reputation, or an issue threaten reputation? How do you see these three functions being interrelated?
Does it make sense to differentiate between traditional and social media crises? Why or why not?
Which social media do you use? Do you think organizations could use it to reach you during a crisis? Why or why not?
Besides the cases listed in this chapter, what other evidence can you find that social media is affecting crisis communication?
What if any value is there in differentiating between crises and paracrises?
What are the dangers associated with using any social media?
What do you think makes word of mouth so powerful?
Which do you find more appealing and why, the small-seed or large-seed approach?
Why is it important to understand that online and social media really consists of multiple channels and not one communication channel?
Who would you need to contact to complete the actions you identified in your answer to Question 2?
What would you do next to try to prevent reputational damage from this hack?
Is this a crisis or a paracrisis? What leads you to that conclusion?
How should the organization communicate those actions to key stakeholders?
What actions should your organization take?
Who are the key stakeholders in this situation?
What do you need to do to help your organization prepare to respond to this crisis?
What are you first thoughts after receiving this call?
Assume you are applying for a job in a department of corporate communication. Assume the interviewer asks you to comment on the keys to effective crisis communication. What is your response?
Is the quality of leadership the most significant factor in determining crisis communication success? Explain. Which of the cases in this book seem most significant in terms of lessons derived from studying them? Why?
Have you ever been in a situation when risk communication efforts were particularly successful?
Assume you are speaking to someone who has not taken this class. How would you explain why crises can be beneficial to organizations?
Besides the nuggets, what would be the keys to the success of any press conference statement delivered by a UCC representative on December 4, 1984?
Would interventions work to help the team function?
What primary and secondary conflicts would your team experience?
Assume it is December 4, 1984. You are awakened by this horrible news. You gather your crisis team together to discuss how to address the crisis.
Identify the image restoration strategies UCC employed in this case. What strategies would you have employed?
The book has addressed several issues related to crisis communication.How could UCC have proactively addressed this crisis?What ethical issues did UCC have to face when it delivered its crisis messages?How might a systems orientation have precluded the crisis?How might cultural and critical
How do the following issues/concepts in crisis communication pertain to this case?Stakeholder theory Legitimacy Four Rs Attribution theory Personal control Emotional stability Counterfactuals Sleeper effect Instructing information Nuggets Halo and Velcro effect Supporting behavior and honoring the
with the news of this tragedy, what would be the nuggets in your immediate message to the media and stakeholders?
If you were a spokesperson for Union Carbide and were awakened on the morning of December
If you were coaching a crisis communicator prior to a press conference what would be your top three recommendations to that person?
Can you recall a situation when correct word choice helped you to express yourself when, had you suggested another word, you might have created or intensified a crisis? In relationships have certain words (not including slang or profanity) proved to be incendiary when you would not have predicted
A recommendation for crisis communicators is to anticipate questions and be prepared to respond to them. Is it inevitable that the questions that surface will be, at best, a variation of these questions and therefore render the preparation only marginally valuable?
Can a team really simulate crises in a meaningful way?
Will apprehension related to crisis situations render even an eloquent speaker a weak one because of crisis pressures? If so, does training really have an effect on crisis presentations?
Which audience analysis criterion would be least significant? Why?
Would gender be an issue? Age of participants?
Which of the three categories of audience analysis would be most significant for the headmaster? Why?
In your experience, does the nature of crisis trump tendencies to conform or does it increase the tendency to conform?
If the answer to question (3) is yes, would this phenomenon render teams counterproductive? If the answer to question (3) is no, are you suggesting that all teams will always come up with the same solutions?
Would the identification of stakeholders and nuggets inevitably vary depending on who sat on the crisis team? Explain.
Does the potential for positive in-team interaction overwhelm the potential for negative conflict in teams?
Assume you are the head of crisis communication for your college or university. Who would you want to sit on your crisis communication team?
What are the ramifications of the problems suggested by these complaints for crisis communication decision making?

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