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Communicating About Health Current Issues And Perspectives 5th Edition Athena Du Pré - Solutions
• Do you feel it is ethical for supermarket personnel to display fresh produce in highly visible places throughout the store? Why or why not?
• Do you feel it is ethical to locate the supermarket bakery near the front of the stores so that shoppers will immediately smell the scent of bread and sweets? Why or why not?
7. Trace the development of the H5N1 avian flu case so far. Would you be frightened if a containment zone were declared in your area? Why or why not? Do you feel adequately informed about and prepared for such a crisis? Why or why not?
6. Describe how the CDC communication staff handled the anthrax crisis and what we can learn from the experience.
5. Discuss the ethical implications raised by the Andrew Speaker and Mary Mallon (Typhoid Mary) cases. Why might such public health risks be even more salient today than in Mallon’s time?What do you think we should do to protect individual liberties while preserving the public’s health interest?
4. Describe the risk management/communication framework (RMCF) that Scott Ratzan and Wendy Meltzer present.
3. Of the three risk communication traditions presented by Peter Sandman, which is most descriptive of risk communication? Of crisis communication?
2. What advice do you have for health crisis communicators who are worried about creating panic? For those who are worried that too many warnings will make people indifferent when true emergencies arise?
1. How would you feel if health officials in hazardous-material suits showed up at your home and the homes of your neighbors, demanding that you turn ill family members over to them? What if you heard that many families who turned their loved ones over to authorities never knew what happened to
6. Given the opportunity, would you choose to be vaccinated? Why or why not?
5. Depending on how the virus mutates, the vaccine might not be especially effective. Do you think governments should invest in it anyway? Why or why not?
4. Are you in favor of requiring people at high risk for avian flu (such as those who regularly handle birds) to get vaccinated? Why or why not?
3. Viruses such as the flu often spread quickly among children. Would you vaccinate them early on? Why or why not?
2. Would you first vaccinate people in communities in which avian flu cases have already been diagnosed? Why or why not? If those citizens or their governments are unable to afford the vaccine, do you believe people in other countries should help pay for it? Why or why not?
1. If you had to choose, which of the following populations would you vaccinate and why? (a) people who are most likely to die from the disease if they get it; (b) service providers such as health care professionals, firefighters, and police officers;or (c) another population of your choosing.
• Do you feel adequately informed about, and prepared for, such a crisis?
• Would you be frightened if a containment zone were declared in your area? Why or why not?
• Through what channels are you most likely to seek information?
• What type of information will you want?
• If an incident of bioterrorism occurs in your state or community, what spokespeople will you trust most? Why?
8. A common means of transmitting illness is shaking hands with others and then touching food.Some people suggest that we would be healthier(and perhaps avert epidemics) if we bowed or waved in greeting instead of shaking hands.What do you think?
7. Many illnesses could be prevented if people washed their hands before eating. In Japan, even fast-food restaurants provide moist towelettes with every meal. Do you think other countries should adopt this practice? Why or why not?
6. In some countries, people who have colds wear disposable face masks (like surgical masks) in public to protect others. Do you think people in other countries should adopt this practice as well? Why or why not? Would you wear a mask when you had a cold? Why or why not?
5. Babies and people whose immune systems are compromised by illness, chemotherapy, or other conditions are particularly susceptible to diseases that would not endanger others. Should we exercise greater-than-usual precautions knowing that such people are in our communities? Why or why not? What
4. Historians have noted that Mary Mallon had little means of earning a living besides being a cook.If protecting others means changing careers, should the government help pay for new vocational training or education?
3. If a person knowingly exposes others to a contagious disease, should the people who are exposed have the right to sue? Would you? Why or why not?
2. Should airlines beef up their “no fly” lists so that people with highly contagious diseases are not permitted aboard? Why or why not?
1. Should the state take people into custody if they refuse to take actions (such as wearing gloves or face masks, agreeing not to fly, and so on) that would help protect others from catching their illnesses? Does it matter what illness it is? Do colds and flu count? What about illnesses that are
7. What might you do to prepare for future risks and crises?
6. When the crisis has passed, how will you evaluate the success or failure of your efforts?
5. What will you do when your staff cannot keep up with all the phone calls, much less research the issue and contact stakeholders?
4. How will you get (and convey) answers to reporters’questions such as the following: How sick are the children? Could this be deadly? Can you arrange interviews with some of the children or parents? How likely is it that other children will come down sick? Have you definitively linked the
3. How would you enlist the stakeholders as active partners in the process?
2. What stakeholders might you involve, and why?What questions would you ask each stakeholder group?
1. Where would you begin? What would you do first?
3. Are you more concerned about the safety of vaccines, or the ill effects of disease they are meant to prevent? Why?
2. If information is inconsistent, which sources are you most likely to trust? Why?
1. What type of information do you consider most important on the topic of vaccines:news stories, scientific studies, physicians, parents, celebrities, or another source? Why?
• Are you likely to tune in to hear a public official update the public about a crisis? Why or why not?
• Do you trust information you see in the news about a health crisis? Why or why not?
10. Analyze several media messages (an advertisement, a news story, a video game, or so on) following the steps in a media literacy program.What conclusions do you reach about the creators’agenda? The explicit and implied messages? The realistic nature of the images and messages?
9. Based on communication infrastructure theory, brainstorm how you might initiate a respectful and effective community campaign to address the issue of childhood obesity.
8. What did Gerbner mean by the term happy violence?Can you give some examples from your own media experiences?
7. Do you ever struggle with the type of insecurities Rachel Hills describes, in terms of being attractive to others? In what situations, if any, do you feel sexually objectified? What evidence of objectification can you identity in the photos that appear in this chapter and in what you witness in
6. Identify several health items in the news. Does the information reflect ongoing health concerns(e.g., heart disease, cancer, asthma) or rarer conditions?Is the information helpful in terms of treating or preventing health concerns? What do you like best about the stories you have identified?What
5. In what ways do some advertisers pathologize the human body? In what ways do some music videos dehumanize women? What are the health implications of these?
4. You read about evidence that alcoholic beverage makers target underage youth and particular racial groups? Have you seen evidence of this yourself? If so, how? Do you think it has an effect?
3. In what ways, if any, do media messages affect your food choices? Your body image? Your decision to drink or smoke, or not? Your preference for particular brands? Why do you feel you have been influenced, or why do you think media images have not influenced you?
2. Identify several DTC ads for pharmaceutical drugs. In your opinion, are the depictions in the ads realistic? Fair? Culturally inclusive? What are the advantages and disadvantages of these ads, as you see them? In your opinion, do the advantages outweigh the disadvantages or not? Why?
1. Consider the mediated images and messages that an elementary school student is likely to encounter in a typical day via television, billboards, the news, the Internet, video games, and so on. Based on cultivation theory and social comparison theory, what is the child likely to believe about him-
5. Do you believe programs designed specifically to promote healthy behaviors would be popular in the United States? Do you think such programs should be created? Why or why not?
4. Do you think it would diminish the entertainment value of your favorite movies and TV shows if they showed healthy behaviors or realistic consequences?
3. Do you think it is irresponsible of the entertainment industry to misrepresent the natural consequences of violent or otherwise unhealthy behavior?
2. Should entertainers consider how their programs might influence audience members?
1. Do you think entertainment programming influences people’s behavior? For instance, are people more likely to use condoms if they see their favorite characters talking about them in television programs and in the movies?
• Consider reflecting the reality that homeowners often freeze up or tremble so badly when trying to use a gun in self-defense that they are unable to deploy it.
• Have one of your characters remind another to apply sunscreen before going outside.
• Keep in mind that manic depression does not result from isolated personal traumas, such as the death of a loved one or the breakup of a relationship.
• Do you agree or disagree with the argument that people should be able to enjoy entertainment programming without being wary of embedded sales pitches? Why?
• Do you think viewers are affected by product placements in the movies and on television? If so, how?
2. By the time a person is 65, how much time has he or she probably spent watching television?
1. How many minutes per hour does the typical TV station devote to public service announcements (PSAs)?
• Kids are more likely to see alcohol ads than adults are. How many more ads are they likely to see than their parents in a typical year?
• What percent of eighth graders in the United States has drunk alcohol in the last 30 days?
2. What percentage of children in the United States are obese today?
1. Worldwide, how does the number of people who are obese today compare with the number in 1980?
• Have you done research or asked your doctor or pharmacist about a particular drug? Why or why not?
• Have you ever become interested in a drug because you saw it advertised? If so, why?
• How do you think we can minimize the effects of media images that establish unrealistic standards of attractiveness?
• If you are around children, what reactions do you observe as they are exposed to messages in the media?
• Researchers have found that some people suffer low self-esteem because they regularly compare themselves to unrealistic standards such as supermodels or bodybuilders. Do you find yourself doing that? Why or why not?
• Do you assume that other people are influenced by media messages? Why or why not?
• Are you influenced by media messages? If so, how?
• How much time, per day, do you spend watching television? Playing video games?Texting? Talking on the phone?
13. What are some suggestions for improving service excellence? Which are your favorites among the ones listed in this chapter?
12. How did Kendrick Doidge and the rest of the crisis management team respond when the hospital was besieged with media attention after a shark-attack patient was admitted? Do you agree with the way they handled the situation? Why or why not?
11. Identify several current examples of healthrelated social media messages. How effective do you think each message is? Why? How many of the tips presented in this chapter do the messages reflect?
10. What are the differences between corporate identity, image, and reputation? How do these concepts characterize Point-A-to-Point-B companies, superficially image-based companies, and reputation-based companies?
9. Explain the concept of relationship marketing and relationship management. What are some of the main ideas that support a relationship approach to marketing and public relations?Include a description of the commitment-trust theory of relationships and two-way symmetrical communication in your
8. Imagine that you do not make a lot of money, but you feel good every day thinking about the lives you change as a result of the work you do. Describe these factors based on motivation-hygiene theory.
7. Imagine that you have been promoted to supervisor.If you adopt a Theory X approach, how will you treat team members? How will you treat them if you adopt a Theory Y approach? Which do you think will be more effective? Why?
6. Describe the significance of pawns and origins in de Charms’s theory of personal causation. Give an example from your own experience in which you felt like a pawn and an example in which you were treated as an origin.
5. Describe the factors that have contributed to staffing shortages in health care. Brainstorm ways we might minimize the barriers and encourage more people to pursue and maintain careers in health care.
4. Describe the best team you have ever been part of. What made the team successful? Describe how members communicated with one another.What advice would you offer to human resources personnel to help them cultivate the same level of outstanding teamwork on the job?
3. Describe the best boss or teacher you have ever had. How did he or she communicate with others? How did he or she make you and other people feel? Which of the behaviors described in this chapter did that person embody?
2. Conduct an informal Six Sigma analysis of a process familiar to you, such as registering for classes or paying bills. Chart the steps involved, then identify aspects of the process that are more difficult or time consuming than they need to be.Brainstorm how you would improve the process to make
1. If you had the opportunity to redesign health care, what might you do? Your ideas might focus on a doctor’s visit or hospital stay in terms of how people would communicate; what would happen first, second, and third; what the environment would like or include; and so on. Or you might imagine
5. There is a high correlation between satisfied employees and satisfied patients.
4. Patients who have positive experiences become“apostles” for the organization, promoting it to others.
3. Highly satisfied patients actually feel better than others and recover more quickly.
2. Satisfied patients experience less stress than others.
1. Patients are satisfied when they receive great care, even when that involves frightening and uncomfortable procedures.
5. Why are skillful innovators not “do-it-myself”types when it comes to implementing widespread changes?
4. Have you ever been part of (or coordinated) a pilot study or experimental program? Did you feel it was worthwhile? What did you learn during the process?
3. What skills are needed to promote new ideas?
2. What steps might you follow to tailor ideas to a particular organization or group of people?
1. In what ways are you an idea scout? Think of the best idea scout you know. How does he or she do it?
3. What is the employment outlook for health care administrators?
2. What is their average salary?
1. How many health care administrators are there in the United States?
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