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Crisis Communication Theory And Practice 1st Edition Alan Jay Zaremba - Solutions
Have you experienced any similar problems when working on committees?
Do you think these voices are atypical?
Should legal counsel trump the counsel of crisis communicators?
What is more important, the ethical considerations of lying during crisis or the practical ramifications of lying during crisis?
If you present a false dichotomy to stakeholders, are you lying according to your own definition? Ekman’s?
How did Ekman define lying? How would you define lying?
In crisis communication is lying ever justified?
Assume you have a friend who works as a researcher for an automobile manufacturer.How would you define the following in words she or he could understand?Universalism Commonality Skepticism Disinterestedness
Do executives have a moral obligation to stakeholders or stockholders?
Do you agree? Is significant choice a factor that trumps any advantages of deception?
Assume you are a famous nutritionist and a consultant for the food industry. There is some question as to whether consumption of a particular product has caused the death of a customer. Because of your fame you are invited to appear on the Today Show to debate the controversy with a consumer
Assume that you were hired by an organization that polluted the air. You were told by your employer to make presentations throughout the country describing the charitable and humanitarian activities of the company. The goal of these presentations was to deflect attention from the company’s
Did they do anything foolish by trying to make it seem as if he had said, “St. Nicholas”?
Assume for the sake of the exercise that the person on the tape had used the racial epithet. Did the company do anything unethical by trying to make it seem as if he had said, “St. Nicholas?”
Assume for the sake of the exercise that Texaco had not been “committed to diversity.” Was it unethical to include this reference in its literature?
Texaco. Did Texaco do anything unethical by claiming that the people on tape were “bad apples?”
Assume for the sake of this exercise that these people were representative of the norm at
Does any organization have the ethical responsibility to purge racists from its workforce regardless of how capable they might be at their jobs?
How could organizational culture have created the evolution of this crisis?
What determines whether Texaco’s image restoration approach will be successful?
Identify and describe types of fallacious arguments.
Describe the tension that exists between ethical behavior and legal decision making.
Discuss what is meant by ethical scientific argument.
Discuss issues related to ambiguity, significant choice, and deception.
Define lying.
Explain why ethics is a factor in crisis communication.
Please read the following case and respond to points a Evaluate US Air’s crisis communication effort. b What was positive about it?c What would you have done differently?
Of the various items listed in this chapter describing “why crisis communication fails,”which do you think is the biggest reason for failure? How can this problem be avoided?
Is there anything wrong with using differentiation, defeasibility, or minimization when(a) there really is a difference between your crisis and a competitor’s, (b) it is not feasible to blame your organization for the crisis, or (c) when the problem really is not as major as detractors purport it
When you have heard displacement and bolstering used in crisis communication does it increase or decrease your sense of organizational legitimacy? Give examples.
Can you imagine a situation in which compensation and corrective action are not appropriate responses?
Can you imagine any crisis situation for which attack and intimidation are the best image response?
In the previous chapter we discussed proactive crisis planning. If you owned or managed a food operation, what would you do proactively to be able to respond as quickly as possible to problems such as the one Schwan faced?
What would you have done differently to address the crisis?
Would your attitudes toward the company be affected because of the incident?
If you were a Schwan’s customer who had become ill, would you continue to purchase Schwan products after this incident?
Would a “golden rule” approach automatically work in another country and culture?
If the culture had followed a “bottom line is the only line” approach, what would Schwan have communicated when it was told that there was a large “statistical relationship?” What would the company have communicated when it was revealed that Viessman had been the source of the problem?
Schwan clearly took a golden rule approach. How significant do you believe the company’s prior culture was to the successful implementation of this approach?
Would their image have been restored quickly because of the immediate actions they took, even if it turned out that the company, itself, had been responsible?
In hindsight we know that Schwan’s approach worked. Their image was restored quickly. Was their image restored because, as it turned out, the crisis was not Schwan’s direct fault?
Communication of intention to adopt a “test and hold” policy
Delivery of apology using a rich medium Toll-free hotline
Which of these communication factors were most significant in restoring legitimacy?
Schwan could easily have blamed Viessman for the crisis.Should they have?
Schwan took several costly actions prior to knowing what the source of the problem might be. Would you have done this?
Of the several reasons why communication plans fail, which cause seems most likely?
Several steps have been identified as necessary for crisis communication teams to be successful. Which of these steps are the most important? Has any organization in which you have been employed conducted such precrisis planning?
Assume you are in charge of crisis communication for your academic department. Could you identify stakeholders proactively to address, for example, (a) exposed plagiarism of a faculty member, (b) a student cheating scandal, or (c) a homicide involving a student victim? Would such identification be
Will there be a time in the future when globalization and diversity are so prevalent that concerns about intercultural tension will be unnecessary? That is, will there be a time in the near future when we are all familiar with multiple ethnicities and therefore, communication problems based on lack
Of horizontal networks and upward networks, which are more crucial for preempting crises? In your experience what makes the natural maintenance of these networks possible?
Does denial seem to be a realistic behavior for those who have a financial stake in the health of the company? Does it make sense that someone who stands to lose personal wellbeing would still deny the possibility of crisis?
Use the step-by-step method presented in this chapter to establish a crisis communication plan for one of the following:College, Church or synagogue, Fraternity or sorority, OR Current place of work.What are the two biggest obstacles you would face?Developing the plan?Getting buy-in from
Assume you work in the office of corporate communication for John Worthington’s university precrisis The National Rifle Association Your bank The governor of your state Google A hospital How might you apply inoculation theory with Two groups of internal stakeholders?Two groups of external
Which of the theories presented in this chapter are most relevant to your experience as an external stakeholder during a crisis?
In your experience, which of the theories presented in this chapter are most relevant to understanding crises you have faced working in organizations?
How do permeability and requisite variety function to facilitate image restoration and perceptions of legitimacy?
How might understanding of a constitutive perspective on communication be beneficial to crisis communicators in the throes of a crisis such as the PCA crisis described in Chapter 2?
Can problems such as the A-Rod case be preempted by the application of any of the theories described in this chapter?
Are there any organizations that would benefit from a classical management approach as opposed to a human resources approach?
In the case that begins this chapter, “A New Superstar,”How might applications of human resources theory affect Responsibility?Response?
How might applications of human resources theory affect legitimacy with External stakeholders?Internal stakeholders?Attribution theory?Halo effect?
Select an organization with which you are familiar. It could be your university, a religious organization, a club, or a business you work at during summers or while studying at the university.How would you describe that organization’s culture?How do internal communications in that organization
A tenet of cultural theory is that organizational culture can influence how people in an organization communicate. As it relates to crisis communication, cultural theorists contend that culture can drive behavior that creates crises, and can support or undermine communication efforts during a
If you answered yes to any of the preceding three questions:Why do these people/organizations need to communicate information?Who must be contacted?What is the message to these audiences?How should the messages be relayed?Will these communications affect the perception of Alex Rodriguez?Major
Rodriguez plays for the New York Yankees. Do the Yankees need to communicate about this issue?
Rodriguez is a member of the major league baseball player’s union. Does the union need to communicate a message to any audience?
Does Alex Rodriguez need to continue to communicate to audiences?
In the previous chapter we discussed several terms related to crisis communication. How would you analyze this case in terms of Stakeholder theory?Legitimacy?Stability?Halo and Velcro effect?Four Rs?
The organizational culture of major league baseball affected the evolution of this crisis?
The trainers for the players were not sufficiently linked to the team coaches and therefore there was limited communication between the two groups?
The channels of communication from players to management were clogged and therefore management was unaware of drug usage?
Is it possible that Insufficient information had been sent to players describing the rules about using certain drugs?
In your experience—of paralingual and rhetorical sensitivity, which can have the more negative effect when a group meets to solve a problem?
In your experience—of paralingual and rhetorical sensitivity, which can have the more significant positive effect on restoring legitimacy among stakeholders?
Have you ever experienced the sleeper effect? Halo effect? Velcro effect?
How significant is emotional stability in determining the ability of stakeholders to perceive messages?
Of relationships, reputations, responsibility, and response, which R is the most significant for the crisis communication effort? Which R was the most significant for the PCA?
Are counterfactuals inevitable regardless of crisis communication planning? Do stakeholders default to considering and proposing counterfactuals?
Explain. Would any of the other myths in this section do significant damage if they were held by the company to be truths?
Which of the five myths just discussed could do the most damage to PCA if it assumed this myth to be a truth?
Review the Peanut Corporation of America case that begins this chapter.
of this exercise?
What would be your primary communication challenge in each of the events identified in part
For each of the following types of organizations, identify an event that would qualify as a crisis:Department store such as Target or Wal-Mart Software company Convenience store Delicatessen Public school Museum Public transportation system County government
What should these organizations express and to whom should they relay their messages?
Should the FDA continue to communicate to stakeholders?15The local supermarkets?Jif, Skippy, Peter Pan?Which others?
What other organizations need to communicate regarding the crisis?
How would you get your messages out to these groups?
What would your messages be to them?
Who would be your primary audiences?
Pledge to conduct your own investigation?
Apologize to the consumers?
If you were an executive for the Peanut Corporation of America how would you proceed?
How would skill sets help or sabotage the communication effort in this case?
Should the PCA follow a golden rule approach?
Should the PCA be transparent in its communications?
Will the culture of the PCA be a factor in the crisis communication effort?
Could the PCA have done anything proactively to be ready for this crisis?
How do you think the PCA has addressed this crisis?
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