Communicating About Health Current Issues And Perspectives 5th Edition Athena Du Pré - Solutions

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Minutes for an interview?h Hold “town meetings” each day for a week in New York, Buffalo, Syracuse, Rochester, and Albany?i Have a spokesperson deliver the message in a televised address?j Make a speech before the New York State Assembly?k Some other method?l Some combination of
determine whether Spitzer should:a Post the message on a Web site?b Make personal phone calls?c Express the message in a blog?d Send a letter to each member of a particular audience?e Call a press conference and make a statement?f Take out an advertisement in the New York Times?g Ask
that you desire to relay to each audience you identified in Step
Determine what method or methods you would employ to relay these messages.In the previous two parts you have determined with whom you need to communicate and what you wish to communicate. Now consider how you will communicate the messages.For each message you have identified in Step
Write down the single most important message you would need to communicate to each of these audiences.Again, consider the Spitzer case. Review the audiences you identified in (1). What is the most important message Spitzer needs to relay to each of the audiences? Should it be:a An apology?b A
Identify the two most important audiences. In other words, whom must you contact because of the crisis that has occurred? Which two groups are most significant?For example, consider the initial scenario regarding former New York State governor Elliot Spitzer. Beyond his immediate family, who are
Is there a crisis communication plan at your university? How is it communicated internally?
Do you think that organizational culture can change during crises such that the change can positively affect the crisis effort? For example, can a company that values the bottom line realize the importance of humanitarian concerns during a crisis and devalue the bottom line to ensure doing the
Of those cases identified in question (2), what was your immediate reaction to the crises when you first heard/read about them. For example, did you think that JetBlue was irresponsible, or did you think that JetBlue was being unfairly criticized?
Sixteen mini-cases were presented in this chapter. How many of these do you remember reading/hearing about in “real time,” that is, when they actually occurred? How many have you read about in the course of studying or reading about them after they occurred?
Which of the five principles of the STICK list seem most important to you? What organizations have you been in to which this principle would apply?
Develop a communication plan for their current school or organization
Identify the five foundational planks of crisis communication and the importance of leadership
Identify values of crises for organizations
Explain what is meant by risk communication
Apply the concepts discussed in the book to a particular crisis case
Describe verbal and nonverbal considerations that affect delivery
List factors that affect the use of visual support
Explain how to deal with questions in question and answer sessions
Describe key components of statement content
Identify advantages and disadvantages of delivery styles
Identify ways to deal with anxiety
Explain the importance of speaking skill for crisis spokespersons
Detail elements of effective crisis communication teams.
Implement methods for improving team success.
Recognize common variables affecting group success.
Understand the principles of nonsummativity and multiple causation.
Resolve primary and secondary conflict.
Identify and describe types of fallacious arguments.
Describe the tension that exists between ethical behavior and legal decision making.
Discuss what is meant by ethical scientific argument.
Discuss issues related to ambiguity, significant choice, and deception.
Define lying.
Explain why ethics is a factor in crisis communication.
Explain why crisis communication often fails.
Present counterarguments to traditional counsel and debate both sides of the issue.
Describe the recurring counsel about how to respond to crisis.
Identify, define, and provide an example for the following image-restoration approaches:Apology Attack Bolstering Compensation Corrective action Defeasibility Differentiation Displacement Ingratiation Intimidation Minimization Mortification Suffering Transcendence
Describe a step-by-step procedure for crisis preparation.
Discuss the significance of globalization as it relates to proactive planning.
Describe the relevance of stakeholder theory to proactive planning.
Explain how an organization can improve its communication infrastructure to prevent crises.
Discuss the importance of social legitimacy and organizational ethos for proactive efforts.
Identify common denial arguments used by organizations that undermine crisis planning.
Explain why proactive planning is necessary.
Identify crisis communication cases that illustrate the relevance of theory.
Explain applicable communication theory principles.Transmission and constitutive definitions Receiver-audience-centered perspective Nonlinearity Irreversibility Verbal and nonverbal symbols
Describe the following theories and explain their relevance to crisis communication study Systems theory Cultural theory Classical and human resources theory Chaos theory Critical theory
Explain the relevance of these principles to organizations and organizational health.
Identify five fundamental principles for effective crisis communications.
Explain the relevance of these principles to organizations and organizational health.
Identify five fundamental principles for effective crisis communications.
4. Explain the extended parallel process model as it relates to negative-affect appeals. Give an example from your own experience.
3. In what circumstances are positive-affect messages usually effective? Negative-affect appeals? Think of as many examples as you can.Which type of appeal do you typically prefer, and why?
2. Think of a health-related behavior (e.g., drinking water, avoiding sweets, getting enough sleep).Brainstorm ways you can frame the behavior in terms of potential losses, gains, and risks. What do you think would be most effective? Why?
1. Identify several campaign messages.a. From the perspective of social marketing, what are the “costs” and rewards of the recommended behavior in each message?b. Analyze how the messages reflect components of the following theories: health belief model, social cognitive theory, theory of
• How do your considerations match up with the theories in this chapter?
• Do you exercise frequently? Why or why not?
• Have you ever felt misunderstood or belittled by people who were trying to help you? If so, describe the experience.
• What do you think of the idea that healthpromotion experts, although they mean well, often reinforce a group’s marginal status by adopting a paternalistic “this is what you should do” mind-set?
3. Do you think it is possible to warn people about health hazards without stigmatizing people who have already been affected? Why or why not?
2. Can you think of a way to promote public health without seeming to place the blame on certain people or groups?
1. Should health promoters release information about potential health risks immediately or wait for more conclusive evidence?a. How long is it reasonable to wait?b. What constitutes conclusive evidence?
• How are these behaviors affected by larger issues such as resources, culture, and social support?
• What factors influence your own healthrelated behaviors (e.g., how often you visit a doctor, whether you exercise every day, eat right, and so on)?
3. The World Health Organization has named tobacco one of the most severe health threats of modern times. In what percentage of the world is tobacco advertising banned?
2. How much does the tobacco industry spend every day to advertise its products?
1. People who smoke tend to die at a younger age than others. How many years of their lives do smokers usually lose?
• If so, why do you think it had that effect?
• Can you think of a time when an event or message spurred you to action?
• Do you think health campaigns influence the choices you make? Why or why not?
• What is your favorite PSA or campaign? Why?
• What is the first health-related PSA or campaign that comes to your mind? Why do you think it is so memorable?
• If you learned that your estimates were inaccurate, would it influence the way you behave?
• How much alcohol do most college students drink on a typical night out? How often?
• If so, what do you think of them?
6. Choose campaign messages delivered via a variety of channels. Compare them in terms of reach, specificity, impact, arousal, and involvement.
5. Explain the activation model for information exposure.Link it to the concept of sensation seeking.
4. Using the knowledge gap hypothesis, explain why people of low socioeconomic status are often underinformed about health issues. How does the digital divide figure in? What are some tips for reaching underinformed audiences?
3. Using your classmates as a target audience, conduct a quick focus group to identify an important health interest they have in common. Then develop a simple survey to find out more about their current practices, goals, barriers, and preferences regarding this health issue.
2. What are five qualities of good campaigns, as illustrated by the exemplary campaigns in this chapter? Find or think of other campaigns that embody one or more of these best practices.
1. Describe the strategy and principles of the truth®campaign. How do they relate to the principles suggested throughout the chapter?
7. If a person has a family history of a disease, should he or she be required by society to take extra health precautions?
6. In your opinion, which of the following behaviors(if any) should be grounds for denying or limiting health benefits? On what criteria do you make your judgments?Smoking Engaging in unprotected sex Exceeding the speed limit Snow skiing Neglecting to exercise regularly Overeating Playing football
5. How do you weigh the argument that some people are not well informed about health issues(perhaps because they cannot read or cannot afford a computer) and that it is unfair to expect them to follow health guidelines about which they know little?
4. Do you agree with the rationale behind many states’ seatbelt and motorcycle helmet laws—that people who neglect safety precautions not only endanger their own lives but increase the trauma and expense for everybody?
3. Should it be against the law to sell or advertise products known to have a high health risk? Does it matter if such products are addictive?
2. Should people be required by law to engage in healthy practices such as being immunized and exercising regularly?
1. Should people who knowingly take health risks pay more than others for health insurance?Should they be denied insurance? Should they be denied health services?
• Is there anyone who should not be encouraged to participate?
• Who might reasonably be expected to adopt these behaviors?
• Who is in most need of these benefits?
• Who stands to benefit from the recommended behaviors?
• What are people’s reasons for participating (or not)?
• Who is currently involved (and not involved) in the recommended activity?
• Be clear and honest about whether responses will be anonymous (we do not know the respondent’s identity) or confidential (we know, but we will not divulge, his or her identity).
• Avoid overkill. We all probably receive more online survey requests than we can fulfill. Respect people’s time by sending surveys only to the target audience.
• Go easy on formatting. Complex graphics can make surveys difficult to open and to read.
• Keep it quick, and keep it simple.
• What might supermarket personnel do to make healthy choices accessible without being unfairly manipulative or paternalistic?

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