Managing And Using Information Systems 5th Edition Keri E. Pearlson, Carol S. Saunders - Solutions

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4. How do information systems support Roche’s business strategy?
3. Apply the hypercompetition model to Roche. Which of the 7 Ss are demonstrated in this case?
2. What generic strategy does Roche appear to be using based on this case? Provide a rationale for your response.
1. How does the business strategy affect information systems and organizational decisions?
5. What does this tip from Fast Company mean: ‘‘The job of the CIO is to provide organizational and strategic flexibility’’?23
4. This chapter describes key components of an IS strategy. Describe the IS strategy of a consulting firm using the matrix framework.
3. Consider a traditional manufacturing company that wanted to take advantage of the Internet and Web 2.0 tools. What might be a reasonable business strategy, and how would organizational and IS strategy need to change?
2. Suppose managers in an organization decided to hand out laptop computers to all salespeople without making any other formal changes in organizational strategy or business strategy. What might be the outcome? What unintended consequences might occur?
2. Do you think it is ethical for women to hire Spokeo to see if their boyfriends are cheating on them? Why or why not?
1. Do you think it would be ethical for a business to hire Spokeo to find out about potential employees? If so, under what conditions would it be appropriate? If not, why not?
4. Apply the normative theories of business ethics to Google’s new policy about combining user information?
3. How is Google’s combining data about individuals in one central location any different ethically from the United Kingdom placing all individual’s necessary information on an identity card?
2. How might users change their behaviors if they were aware of this new approach?
1. Do you see any ethical issues involved in Google’s new approach to combining information from a particular user? Why or why not?
2. Apply the normative theories of business ethics to this situation.
1. Do you think it would be ethical for a business to install eBlaster to ensure that its employees are engaged only in work-related activities? If so, under what conditions would it be appropriate? If not, why not?
3. Who do you think should have access to the data? How should that access be controlled?
2. Who would own the data? Explain.
1. Discuss any threats to privacy in this situation.
4. Apply the normative theories of business ethics to this situation.
3. What management practices should be in place to ensure proper behavior without violating individual “rights”?
2. What, if any, ethical principles help guide decision making in this situation?
1. What should Essex do?
4. Apply PAPA to this situation.
3. If poor quality was found, could the information be used for disciplinary purposes? For training purposes?
2. What, if any, ethical propositions have been violated by this situation?
1. If you were the supervisor, what would you do?
7. What is your opinion of the British Identity Card discussed in this chapter?
6. Is sending targeted advertising information to a computer using cookies objectionable? Why or why not?
5. Should there be a global Internet privacy policy?
4. The European Community’s Directive on Data Protection strictly limits how database information is used and who has access to it. Some of the restrictions include registering all databases containing personal information with the countries in which they are operating, collecting data only with
3. Consider arrest records, which are mostly computerized and stored locally by law enforcement agencies. They have an accuracy rate of about 50%—about half of them are inaccurate, incomplete, or ambiguous. These records often are used by others than just law enforcement.Approximately 90% of all
2. Check out how Google has profiled you. Using your own computer, go to Ad Preferences: www.google.com/ads/preferences. How accurate is the picture Google paints about you in your profile?
1. Private corporate data is often encrypted using a key, which is needed to decrypt the information. Who within the corporation should be responsible for maintaining the “keys” to private information collected about consumers? Is that the same person who should have the“keys” to employee
3. Was the introduction of the Monster Thickburger a good idea or an example of information leading to a wrong decision?
2. What are some tips for developing and using the BIS described in this case?
1. How does the Business Intelligence System (BIS) at CKE add value to the business?
3. What concerns might shoppers have about their privacy? How would you advise Stop & Shop management to respond to these concerns?
2. How would you assess the level of maturity of Stop & Shop’s use of analytics? What might they do differently with the data to gain more value?
1. What is the benefit of the Scan It! data to Stop & Shop? What are some of the questions can they now answer about their customers?
5. Why is it so difficult to protect intellectual property? Do you think that the Digital Millennium Copyright Act is the type of legislation that should be enacted to protect intellectual property?Why or why not?
4. How do social analytics aid an organization?
3. What does it take to be a successful competitor using business analytics? What is IT’s role in helping build this competence for the enterprise?
2. What is the difference between tacit and explicit knowledge? From your own experience, describe an example of each. How might an organization manage tacit knowledge?
1. The terms data, information, and knowledge are often used interchangeably. But as this chapter discussed, they can be seen as three points on a continuum. What, in your opinion, comes after knowledge on this continuum?
3. When a project is outsourced, who should manage the project—the internal group or the outsourcer? Why?
2. Describe the development methodology that was applied to this project. Was this the most appropriate approach? Provide a rationale for your response.
1. Assess the risks of this project. Given your assessment of the project complexity, clarity, and size, what management strategies would you recommend? What, if any, of these strategies were adopted in this project?
3. Assess Southern’s ECM system on the four dimensions of project success? How successful do you think this project is?
2. Describe how Traynor could have applied Lewin’s three stage model of change in implementing the ECM? What would have been the advantages of applying Lewin’s threestage model?
1. What type of development methodology appears to have been employed at Southern Company for the ECM project? Was this a good approach? Provide a rationale for your response.
5. Lego’s Mindstorms Robotics Invention System was designed for 12-year-olds. But after more than a decade of development at the MIT Media Lab using the latest advances in artificial intelligence, the toy created an enormous buzz among grown-up hackers. Despite its stiff $199 price tag,
4. What determines the level of technical risk associated with a project? What determines the level of organizational risk? How can a general manager assist in minimizing these risk components?
3. What are the critical success factors for a project manager? What skills should managers look for when hiring someone who would be successful in this job?
2. Why does it often take a long time before troubled projects are abandoned or brought under control?
1. What are the trade-offs between cost, quality, and time when designing a project plan? What criteria should managers use to manage this trade-off?
3. Is this a good idea to market Altia Business Park as a nearshoring site to people in North America? Why or why not?
2. Barbara Rivera is marketing Altia Business Park as a nearshoring site to companies in North America. What characteristics make it a desirable nearshoring site to companies in North America?
1. Discuss offshoring from the perspective of potential workers in your country. Discuss offshoring from the perspective of potential workers in Honduras.
4. Describe the advantages and disadvantages of crowdsourcing.
3. What factors should be considered when deciding whether or not to crowdsource a particular part of a business?
2. What steps do you think Maloney might have taken to ensure that the crowdsourcing would be a success for the inventory project?
1. Is crowdsourcing as used by AOL a form of outsourcing? Why or why not?
4. Does a captive center resolve the concerns managers have about outsourcing to a third party vendor? Why or why not?
3. When does cloud computing make sense for a large corporation that already has an IS organization? Give an example of when cloud computing might make sense for a start-up company?
2. Is offshoring a problem to your country? To the global economy? Please explain.
3. Why, in your opinion, would business executives shy away from the new approval process? In your opinion, will Cooper’s demand that each project be backed by an executive solve the problem? Explain.
2. How did the new structure change decision rights? How did it change accountability for IS project success?
1. Describe the advantages of TMS’s new decentralized IS structure. What are its disadvantages?
3. In your opinion, what assignment of decision rights would be best for University of the Southeast? Please explain.
2. The CIO wants to implement a centralized IT governance system. As demonstrated by the case above what are the advantages of a centralized IT governance system? What are the disadvantages?
1. Describe the IT governance system currently in place at the University of the Southeast using both decision rights and structure as the bases of governance.
3. Why can an IT governance archetype be good for one type of IS decision but not for another?
2. Why is the discussion of decision rights among managers in a firm important?
1. The debate about centralization and decentralization is heating up again with the advent of B.Y.O.D. and the increasing use of the Web. Why does the Internet make this debate topical?
4. BIOCO recently was sold and now has a new CEO. Do you think the BIOCO way will be as successful under the new CEO? Why or why not?
3. Do you think that the BIOCO approach could be implemented successfully in large companies? Why or why not? If so, what, if any, adjustments need to be made?
2. Do you think the BIOCO way was useful in helping the IT department align its goals with that of the company? Why or why not?
1. What benefits has BIOCO realized from its use of balanced scorecards?
3. If you were the head of marketing for Troon, what benefit would you receive from Mr. Westmark’s decision to implement TCO?
2. Why, in your opinion, were IT expenses spiraling out of control before the TCO system? What are examples of the hidden costs of operating and maintaining the hardware?
1. Why does the TCO approach allow Troon management to refresh its hardware at the optimal cost level?
8. Check out the U.S. Federal government IT dashboard site at http://www.itdashboard.gov/portfolios. Based upon the site:a. Describe the portfolio for the Department of Justice.b. Which investments, if any, appear to be in trouble in the Department of Justice. Based on the information that is
7. TCO is one way to account for costs associated with a specific infrastructure. This method does not include additional costs such as disposal costs—the cost to get rid of the system when it is no longer of use. What other additional costs might be of importance in making total cost
6. Compare and contrast the IT scorecard and dashboard approaches. Which, if any, would be most useful to you, as a general manager? Please explain.
5. A new inventory management system for ABC Company could be developed at a cost of$260,000. The estimated net operating costs and estimated net benefits over six years of operation would be:Year Estimated Net Operating Costs Estimated Net Benefits 0 $260,000 $0 1 7,000 42,000 2 9,400 78,000 3
4. Describe the conditions under which ROI, payback period, NPV, and EVA are most appropriately applied to information systems investments.
2. What advantages does a CIO bring to a business? What might be the disadvantages of having a CIO?
1. Using an organization with which you are familiar, describe the role of the most senior IS professional. Is that person a strategist or an operational manager?
3. If you were advising a company trying to make a decision about using cloud computing for key business applications, what would you advise and why?
2. What are the risks Dr. Schadt faces by using Amazon for his supercomputing? What are the benefits?
1. How would you describe the architecture Dr. Schadt uses to do his research?
4. What types of future payment products and services should be anticipated and prepared for by the EA group? What is your vision of how payments might work? If you were advising the CIO of American Express, what would you suggest his group prepare for?
3. Describe how the new architecture supports the goals and strategy of American Express.
2. Why was it important to standardize so much of the architecture? What are the advantages and disadvantages of a standard EA for American Express?
1. What are the key components of the architecture American Express has created?
4. Saab Cars USA, with its network of 212 dealerships and 30 service centers, dedicated itself to providing its customers a level of service reflective of the high quality of its cars. To improve productivity and reduce costs, Saab wanted to facilitate dealer access to corporate information and
3. From your personal experience, what is an example of software as a service? Of BYOD?
2. What, in your opinion, is the difference between a decentralized architecture and a centralized architecture? What is an example of a business decision that would be affected by the choice of the architecture?
1. Think about a company you know well. What would be an example of IT architecture at that company? An example of the IT infrastructure?

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