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principles information systems
Managing And Using Information Systems A Strategic Approach 6th Edition Keri E. Pearlson; Carol S. Saunders - Solutions
4. If you were the program manager, what would you have done differently to avoid the problems faced by the Dreamliner program?
3. What are your conclusions about the design of the integrated supply chain? Give some specific ideas about what could have been done to integrate it better.
2. Using the Silo Perspective versus Business Process Perspective, analyze the Dreamliner program.
1. Why did Boeing adopt the radical change approach for designing and developing the 787 Dreamliner? What were the risks? In your opinion, was it a good move? Defend your choice.
3. Why is this story more about change management that software implementation?
2. What outside factors had to come together for Santa Cruz Bicycles to be able to make the changes they did?
1. What, in your opinion, was the key factor in Santa Cruz Bicycles’ successful process redesign?Why was that factor the key?
7. Tesco, the U.K. retail grocery chain, used their CRM system to generate annual incremental sales of £100 million. Using a frequent-shopper card, a customer got discounts at the time of purchase, and the company got information about their purchases, creating a detailed database of customer
6. What might an integrated supply chain look like for a financial services company such as an insurance provider or a bank? What are the components of the process? What would the customer relationship management process look like for this same firm?
5. What do you think the former CIO of Dell, Jerry Gregoire, meant when he said, “Don’t automate broken business processes”?17
4. Have you been involved with a company doing a redesign of its business processes? If so, what were the key things that went right? What went wrong? What could have been done better to minimize the risk of failure?
3. ERP systems are usually designed around best practices. But whose best practices are the right ones? A western bias is common; practices found in North America or Europe are often the foundation. When transferred to Asia, however, the resulting systems may be problematic. Why do you think this
1. Why was radical design of business processes embraced so quickly and so deeply by senior managers of so many companies? In your opinion, and using hindsight, was its popularity a benefit for businesses? Why or why not?
3. Why do you think Alice Chou thinks a rewards program is necessary for My developerWorks given that so many profiles have already been developed. Do you agree that a reward would be necessary?
2. Why do you think Alice Chou carefully monitors the My developerWorks site? What would be an example of an insight she would gain from the data she’s collecting?
1. How does My developerWorks leverage changes in the way people work?
3. As more and more companies turn to IS to help them monitor their employees, what do you anticipate the impact will be on employee privacy? Can anything be done to ensure employee privacy?
2. What advice do you have for Andersen about the use of the system for supervising, evaluating, and compensating his drivers and salespeople?
1. What are the positive and negative aspects of Andersen’s use of the GPS-based system to monitor his drivers and salespeople?
7. The explosion of information-driven self-serve options in the consumer world is evident in the gas station, where customers pay, pump gas, and purchase a car wash without ever seeing an employee; in the retail store such as Walmart, Home Depot, and the local grocery, where selfservice checkout
6. Paul Saffo, director of the Institute for the Future, noted, “Telecommuting is a reality for many today, and will continue to be more so in the future. But beware, this doesn’t mean we will travel less. In fact, the more one uses electronics, the more they are likely to travel.”43 Do you
5. How is working at an online retailer different from working at a brick-and-mortar retailer? What types of jobs are necessary at each? What skills are important?
3. What current technologies do you predict will show the most impact on the way work is done?Why?
2. How can IT alter an individual’s work? How can a manager ensure that the impact is positive rather than negative?
1. Why might a worker resist the implementation of a new technology? What are some of the possible consequences of asking a worker to use a computer or similar device in his or her job?
4. If you were the CIO, what would you do to help the FBI modernize and make better use of information technology?
3. What do you think of the CIO’s final comment about how to change attitudes? Do you think it will work? Why or why not?
2. What were the points of alignment and misalignment between the Information Systems Strategy and the FBI organization?
1. What do you think were the real reasons why the VCF system failed?
4. What would you recommend managers to do insure a smooth integration of the information systems, given the culture differences?
3. What problems could arise due to the different perspectives of both airlines towards online reservation systems? What do you recommend the managers do to solve these problems?
2. What are the similarities and dissimilarities between the cultures, values and beliefs of Southwest and AirTran airlines?
1. Discuss the layers of culture that are evident in this case.
4. Mary Kay, Inc., sells facial skin care products and cosmetics around the globe. The business model is to provide one-on-one, highly personalized service. More than 500,000 Independent Beauty Consultants (IBCs) sell in 43 markets worldwide. Each IBC runs his or her own business by developing a
2. Is monitoring an employee’s work on a computer a desirable or undesirable activity from a manager’s perspective? From the employee’s perspective? Defend your position.
1. How might IS change a manager’s job?
4. As the CEO of Zipcar, where is your most threatening competition? What would you do to sustain a competitive advantage?
3. What network effects are part of the strategy of Zipcar? How do they add value?
2. Discuss the synergy between the business strategy of Zipcar and information technology.
1. Analyze the business model of Zipcar using Porter’s five forces model.
6. Apply the Resource-Based View to Groupon’s business model to show how information resources may be used to gain and sustain competitive advantage.
5. What would you advise Groupon leaders to consider as their next application?
4. What impact, if any, will Groupon Now have on Groupon’s competitive position? Explain.
3. How does Groupon add value to the companies whose offers are sold on the site?
2. Do you agree or disagree with the statement that “Groupon has no sustainable competitive advantage?” Please explain your point of view.
1. How does information technology help Groupon compete?
6. Cisco Systems has a network of component suppliers, distributors, and contract manufacturers that are linked through Cisco’s extranet. When a customer orders a Cisco product at Cisco’s Web site, the order triggers contracts to manufacturers of printed circuit board assemblies when
5. Some claim that no sustainable competitive advantages can be gained from IT other than the capability of the IS organization itself. Do you agree or disagree? Defend your position.
4. Use the resource-based view as described in this chapter to describe how information technology might be used to provide and sustain a winning position for each of these businesses:a. A global airlineb. A local dry cleanerc. A mobile phone companyd. A banke. A Web-based wine retailer
3. Using the value chain model, describe how information technology might be used to provide a winning position for each of these businesses:a. A global airlineb. A local dry cleanerc. A mobile phone companyd. A banke. A Web-based wine retailer
2. Use the five competitive forces model as described in this chapter to describe how information technology might be used to provide a winning position for each of these businesses:a. A global airlineb. A local dry cleanerc. A mobile phone companyd. A banke. A Web-based wine retailer
1. How can information itself provide a competitive advantage to an organization? Give two or three examples. For each example, describe its associated risks.
5. Analyze Google’s strategy and the type of market disruption it has created using a dynamic environment perspective.
4. Which of Porter’s three generic strategies does Google appear to be using based on this case?Provide a rationale for your response.
3. How does Google’s organizational strategy support its business strategy?
2. How does Google’s information systems strategy support its business strategy?
1. How is Google’s mission statement related to its business strategy?
5. What does this tip from Fast Company mean: “The job of the CIO is to provide organizational and strategic flexibility”?17
4. This chapter describes key components of an IS strategy. Describe the IS strategy of a consulting firm using the matrix framework.
3. Consider a traditional manufacturing company that wanted to build a social business strategy.What might be a reasonable business strategy, and how would organizational and IS strategy need to change? How would this differ for a restaurant chain? A consumer-products company? A nonprofit?
2. Suppose managers in an organization decided to hand out tablets (iPad) to all salespeople without making any other formal changes in organizational strategy or business strategy. What might be the outcome? What unintended consequences might occur?
=+4. If you were the CIO, what would you do to help the FBI modernize and make better use of information technology?
=+3. What do you think of the CIO ’ s final comment about how to change attitudes? Do you think it will work? Why or why not?
=+2. What were the points of alignment and misalignment between the information systems strategy and the FBI organization?
=+1. What do you think were the real reasons why the VCF system failed?
=+4. What would you recommend managers to do ensure a smooth integration of the information systems given the culture differences?
=+3. What problems could arise due to the different perspectives of both airlines toward online reservation systems? What do you recommend the managers do to solve these problems?
=+Where would you expect the differences to be most difficult to manage? Why?
=+2. What are the similarities and dissimilarities between the cultures, values, and beliefs of Southwest and AirTran airlines?
=+1. Discuss the layers of culture that are evident in this case. Why do you think Southwest has preferred to grow organically over its history?
=+b. What changes would you suggest Mary Kay, Inc. managers make in their management systems in order to realize the intended benefits of the new systems? Specifically, what types of changes would you expect to make in the evaluation systems, the reward systems, and feedback systems?
=+a. How would the organizational strategy need to change to respond to Mary Kay ’ s new business strategy and information system?
=+IBC runs his or her own business by developing a client base and then providing services and products for sale to those clients. The IBCs were offered support through an e‐commerce system with two major components: mymk.com and Mary Kay InTouch. Mymk.com allows IBCs to create instant online
=+4. Mary Kay, Inc. sells facial skin care products and cosmetics around the globe. The business model is to provide one‐on‐one, highly personalized service. More than 500,000 Independent Beauty Consultants (IBCs) sell in 43 markets worldwide. Each
=+3. Consider the brief description of the elastic enterprise. What is an example of a control system that would be critical to manage for success in elastic enterprise? Why?
=+ How does the organization’s culture impact your position? Defend your position.
=+2. Is monitoring an employee’s work on a computer a desirable or undesirable activity from a manager’s perspective? From the employee’s perspective?
=+1. How might IS change a manager’s job?
=+4. As the CEO of Zipca r, what is your most threatening competition? What would you do to sustain a competitive advantage?
=+3. What network effects are part of Zipca r ’ s strategy? How do they add value?
=+2. Discuss the synergy between the business strategy of Zipcarand information technology.
=+1. Apply the resource‐based view to Zipcar ’ s business model to show how information resources may be used to gain and sustain competitive advantage.
=+6. Analyze the business model of Groupon using Porter ’ s five forces model.
=+5. What would you advise Grouponleaders to consider as their next application?
=+4. What impact, if any, will Groupon Now have on Groupon’ s competitive position? Explain.
=+3. How does Grouponadd value to the companies whose offers are sold on the site?
=+2. Do you agree or disagree with the statement that “Groupon has no sustainable competitive advantage?” Please explain your point of view.
=+1. How does information technology help Groupon compete?
=+ What are the advantages of Cisco’ s strategic alliances? What are the risks to Cisco? To the suppliers?
=+6. Cisco Systems has a network of component suppliers, distributors, and contract manufacturers that are linked through Cisco ’ s extranet. When a customer orders a Cisco product at its Web site, the order triggers contracts to manufacturers of printed circuit board assemblies when appropriate
=+ How can information systems play a role in maintaining the organization ’ s relationship with its customers? Defend your position.
=+5. Some claim that the only sustainable competitive advantage for an organization is its relationships with its customers. All other advantages eventually erode. Do you agree or disagree?
=+4. Use the resource‐based view as described in this chapter to describe how information technology might be used to provide and sustain a winning position for each of these businesses:a. A global advertising agencyb. A local restaurantc. A mobile applications providerd. An insurance companye. A
=+3. Using the value chain model, describe how information technology might be used to provide a winning position for each of these businesses:a. A global advertising agencyb. A local restaurantc. A mobile applications providerd. An insurance companye. A Web‐based audio book service
=+2. Use the five competitive forces model as described in this chapter to describe how information technology might be used to provide a winning position for each of these businesses:a. A global advertising agencyb. A local restaurantc. A mobile applications providerd. An insurance companye. A
=+1. How can information itself provide a competitive advantage to an organization? Give two or three examples. For each example, describe its associated risks.
=+5. Analyze Google’ s strategy and the type of market disruption it has created using a dynamic environment perspective.
=+4. Which of Porter ’ s three generic strategies does Google appear to be using based on this case? Provide a rationale for your response.
=+3. How does Google ’ s organizational strategy support its business strategy?
=+2. How does Google ’ s information systems strategy support its business strategy?
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