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principles information systems
Managing And Using Information Systems A Strategic Approach 4th Edition Keri E. Pearlson, Carol S. Saunders - Solutions
4. Apply PAPA to this situation.
3. If poor quality were found, could the information be used for disciplinary purposes? For training purposes?
2. What, if any, ethical propositions have been violated by this situation?
1. If you were the supervisor, what would you do?
7. What is your opinion of the English ID card discussed in this chapter?
6. Is anonymous clickstream tracking and profiling objectionable? Is sending targeted advertising information to a computer using cookie ID numbers objectionable?
5. Should there be a global Internet privacy policy?
4. The European Community’s Directive on Data Protection that was put into effect in 1998 strictly limits how database information is used and who has access to it. Some of the restrictions include registering all databases containing personal information with the countries in which they are
3. Consider arrest records, which are mostly computerized and stored locally by law enforcement agencies. They have an accuracy rate of about 50 percent—about half of them are inaccurate, incomplete, or ambiguous. These records often are used by others than just law enforcement. Approximately 90
2. Lotus Development Corporation launched its Marketplace product in 1990. The product was a marketing database of 120 million U.S. consumers, with demographic information based on publicly available information. Each consumer had personal information, such as name and mailing address. But the
1. Private corporate data is often encrypted using a key, which is needed to decrypt the information. Who within the corporation should be responsible for maintaining the ‘‘keys’’to private information collected about consumers? Is that the same person who should have the ‘‘keys’’
3. Describe the role of the Executive Steering Committee at TMS. Do you think the Executive Steering Committee is a good idea? Why or why not?
2. What problems was Cooper trying to solve with the new IS structure? How successful do you think the new structure will be in solving these problems?
1. Describe the advantages of TMS’s new decentralized IS structure. What are its disadvantages?
4. Why can decisions about standards be important?
3. What types of skills do you think are important for UPS’s CIO? Explain your answer.
2. What does the representation of UPS’s executive steering committee suggest to you? Do you think that IT plays a strategic role at UPS? Why or why not?
1. Describe the IT governance mechanisms used at UPS.
5. Why can an IT governance archetype be good for one type of IS decision but not for another?
4. Why is the concept of decision rights important?
3. The debate about centralization and decentralization is heating up again with the advent of network computing and the increasing use of the Internet. Why does the Internet make this debate topical?
2. What advantages does a CIO bring to a business? What might be the disadvantages of having a CIO?
1. Using an organization with which you are familiar, describe the role of the most senior IS professional. Is that person a strategist or an operationalist?
3. How would you respond to Chris’s question?
2. What challenges do you see in sending the medical transcription work to Malaysia?What would you do to reduce those challenges?
1. Are Chris and M.D. talking about outsourcing? Is it an example of offshoring? Is it an example of nearshoring? Explain.
5. What steps did Sodexho take to make the outsourcing arrangement a success?
4. Sodexho used offshore resources in India working in concert with the Sodexho Asia Pacific personnel. Why do you think Sodexho decided to offshore to an Indian provider?What do you anticipate were some of the challenges experienced in offshoring to an Indian provider?
3. Describe five advantages that are commonly attributed to outsourcing. Demonstrate how the Sodexho Asia Pacific case illustrates (or does not illustrate) each of these advantages.
2. What are the important factors to consider when deciding whether to outsource a particular part of a business?
1. How were jobs actually saved by Sodexho’s decision to outsource?
4. When does using crowdsourcing make sense for a large corporation that already has an IS organization? Give an example of when crowdsourcing might make sense for a start-up company?
3. Premiere Technologies, Inc., a fast-growing supplier of communication services in more than 30 countries, provides an example of successful use of an ASP. Premiere began to implement an enterprise resource planning (ERP) system and found that whenever there was a problem or call to work on a
2. Is offshoring a problem to your country? To the global economy? Please explain.
2. What are the strengths and weaknesses of this approach?
1. Discuss Johnson & Johnson’s approach to providing an IT infrastructure to support its one-face-to-the-customer strategy.
3. What are the advantages and disadvantages to Hasbro of using Web services?
2. Why do you think Hasbro used a third party, Digitaria, to help them create this project?What resources would they need internally to do this themselves?
1. What are the key components of the infrastructure Hasbro used for this project?
4. Saab Cars USA, with its network of 212 dealerships and 30 service centers, dedicated itself to providing its customers a level of service reflective of the high quality of its cars. To improve productivity and reduce costs, Saab wanted to facilitate dealer access to corporate information and
3. How does the Internet affect an organization’s architecture?
2. What, in your opinion, is the difference between a client/server architecture and a mainframe architecture? What is an example of a business decision that would be affected by the choice of the architecture?
1. Think about a company you know well. What would be an example of IT architecture at that company? An example of the IT infrastructure?
4. If you were the program manager, what would you have done different to avoid the problems faced by the Dreamliner program?
3. Develop a risk analysis scenario using the Risks of Radical Redesign framework discussed in the chapter.
2. Using the Silo Perspective versus Business Process Perspective, analyze the Dreamliner program.
1. Why did Boeing adopt the radical redesign for designing and developing the 787 Dreamliner? In your opinion, was it a good move? Defend your choice.
3. Why is this story more about change management that software implementation?
2. What outside factors had to come together for Santa Cruz Bicycles to be able to make the changes they did?
1. What, in your opinion, was the key factor in Santa Cruz Bicycles’ successful process redesign? Why was that factor the key?
6. What might an integrated supply chain look like for a financial services company such as an insurance provider or a bank? What are the components of the process?
5. What, in your opinion, are the advantages and the disadvantages of a shared services model for IT? What are some example activities done by a relationship manager from a shared services organization?
4. What do you think that Jerry Gregoire, former CIO of Dell, meant when he said, ‘‘Don’t automate broken business processes’’?16
3. Have you been involved with a company doing a redesign of its business processes? If so, what were the key things that went right? What went wrong? What could have been done better to minimize the risk of failure?
1. Why was radical design of business processes embraced so quickly and so deeply by senior managers of so many companies? In your opinion, and using hindsight, was its popularity a benefit for businesses? Why or why not?
4. What suggestions can you offer Dr. Esserman for managing this virtual team?
3. What technological support is needed for the virtual team to meet its goals?
2. What are the advantages of the virtual team described in this case?
1. Why does this case offer an example of a virtual team? In what ways are the team members on this team dispersed (i.e., location, organization, culture)?
3. As more and more companies turn to IS to help them monitor their employees, what do you anticipate the impact will be on employee privacy? Can anything be done to ensure employee privacy?
2. What advice do you have for Viento about the use of the system for supervising, evaluating, and compensating his drivers and salespeople?
1. What are the positive and negative aspects of Viento’s use of the GPS-based system to monitor his drivers and salespeople?
7. The explosion of information-driven self-serve options in the consumer world is evident in the gas station, where customers pay, pump gas, and purchase a car wash without ever seeing an employee; in the retail store such as Wal-Mart, Home Depot, and the local grocery, where self-service checkout
6. Paul Saffo, director of the Institute for the Future, noted, ‘‘Telecommuting is a reality for many today, and will continue to be more so in the future. But beware, this doesn’t mean we will travel less. In fact, the more one uses electronics, the more they are likely to travel.’’57 Do
5. How is working at an online retailer different from working at a brick-and-mortar retailer? What types of jobs are necessary at each? What skills are important?
3. What current technologies do you predict will show the most impact on the way work is done? Why?
2. How can IT alter an individual’s work? How can a manager ensure that the impact is positive rather than negative?
1. Why might a worker resist the implementation of a new technology? What are some of the possible consequences of asking a worker to use a computer or similar device in his or her job?
4. If you were the CIO, what would you do to help the FBI modernize and make better use of information technology?
3. What do you think of the CIO’s final comment about how to change attitudes? Do you think it will work? Why or why not?
2. What were the points of alignment and misalignment between the Information Systems Strategy and the FBI organization?
1. What do you think were the real reasons why the VCF system failed?
4. If you were a consultant brought in to advise on the merger, what advice you have given to CEO Parker?
3. How did the differences in culture create problems for the new US Airways? What, if anything, could the executives have done to lessen these problems?
2. When two companies merge, what steps should be taken to combine organizational structures and processes?
1. How did different organizational structures create problems in the merger? What steps did the new US Airways take to reduce these problems?
4. Mary Kay, Inc., sells facial skin care products and cosmetics around the globe. The business model is to provide one-on-one, highly personalized service. More than 500,000 Independent Beauty Consultants (IBCs) sell in 29 markets worldwide. Each IBC runs his or her own business by developing a
2. Is monitoring an employee’s work on a computer a desirable or undesirable activity from a manager’s perspective? From the employee’s perspective? Defend your position.
1. How might IT change a manager’s job?
4. As the CEO of Zipcar, where is your most threatening competition? What would you do to sustain a competitive advantage?
3. What network effects are part of the strategy of Zipcar? How do they add value?
2. Discuss the synergy between the business strategy of Zipcar and information technology.
1. Analyze the business model of Zipcar using Porter’s five forces model.
5. What other types of competitive advantages might Lear executives seek from IS in general?
4. Apply the value chain to demonstrate how the virtual reality system adds value for Lear and for General Motors.
3. Do you think the CAD system offers Lear strategic advantage? Explain.
2. How long is Lear’s window of opportunity for the strategic advantage given by the virtual reality system? That is, do you think that competitors will follow suit and implement a similar system. If yes, when?
1. What is the strategic advantage afforded to Lear from virtual reality? How does this technology help it compete?
7. Tesco, the UK retail grocery chain, used their CRM system to generate annual incremental sales of £100 million. Using a frequent-shopper card, a customer got discounts at the time of purchase, and the company got information about their purchases, creating a detailed database of customer
6. Cisco Systems has a network of component suppliers, distributors, and contract manufacturers that are linked through Cisco’s extranet. When a customer orders a Cisco product at Cisco’s Web site, the order triggers contracts to manufacturers of printed circuit board assemblies when
5. Some claim that no sustainable competitive advantages can be gained from IT other than the capability of the IS organization itself. Do you agree or disagree? Defend your position.
4. Use the resource-based view as described in this chapter to describe how information technology might be used to provide and sustain a winning position for each of these businesses:a. A global airlineb. A local dry cleanerc. An appliance service firm (provides services to fix and maintain
3. Using the value chain model, describe how information technology might be used to provide a winning position for each of these businesses:a. A global airlineb. A local dry cleanerc. An appliance service firm (provides services to fix and maintain appliances)d. A banke. A Web-based wine retailer
2. Use the five competitive forces model as described in this chapter to describe how information technology might be used to provide a winning position for each of these businesses:a. A global airlineb. A local dry cleanerc. An appliance service firm (provides services to fix and maintain
1. How can information itself provide a competitive advantage to an organization? Give two or three examples. For each example, describe its associated risks.
5. Using D’Aveni’s Hypercompetitive Framework, analyze Google’s strategy and the type of market disruption it has created.
4. Which of Porter’s three generic strategies does Google appear to be using based on this case? Provide a rationale for your response.
3. How does Google’s organizational strategy support its business strategy?
2. How does Google’s information systems strategy support its business strategy?
1. How is Google’s mission statement related to its business strategy?
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