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business
principles information systems
Information Systems Today Managing The Digital World 8th Edition Joseph Valacich, Christoph Schneider - Solutions
What is true about knowledge management?A. As baby boomers retire at an increasing rate, knowledge management is helping organizations capture their knowledge.B. A knowledge management system is not a single technology but a collection of technology-based tools.C. Finding the right technology to
______________ agents keep track of key information such as inventory levels, notifying the users when conditions change.A. User B. Buyer C. Monitoring and sensing D. Data mining
Big Data is characterized by all of the following except ______________.A. verifiability B. velocity C. variety D. volume
Market share analysis is typically used by the ______________ function of an organization.A. marketing B. accounting C. production D. management science
Web usage mining entails analyzing ______________.A. clickstream data B. page content C. associations among sets of items D. unstructured data
To determine the likelihood of new customers to default on a loan, a manager in a bank would typically use ______________.A. association discovery B. sequence discovery C. classification D. clustering
In order to swiftly respond to a highly competitive and rapidly changing environment, organizations utilize a ______________.A. continuous planning process B. structured decision-making process C. structured decision support process D. continuous decision-making process
A(n) ______________ report provides a summary of critical metrics on a recurring schedule.A. scheduled B. exception C. key indicator D. drill-down
In an RDBMS, an entity is represented as a(n)______________.A. attribute B. table C. row D. association
What is the purpose of using layers in GIS applications?
What is a knowledge management system, and what types of technologies make up a comprehensive system?
Describe four types of intelligent agents. How can they be used to benefit organizations?
Explain the purpose of a model within a DSS.
What is a website’s stickiness, and why is it important?
Describe and give examples of two types of web mining.
What is the relationship between measures and dimensions?
Explain the difference between clustering and classification.MyMISLab MyMISLab
Describe how OLAP enables a user to conduct multidimensional queries.
How can visual analytics be used to improve decision making?
Explain the differences between OLAP and OLTP.
What are the advantages of a DBMS?
What is the importance of master data management?
Describe the differences between entities, tables, rows, and attributes in a database.
How can a continuous planning process help businesses respond to external threats and opportunities?
Who is responsible for this type of malicious activity? Is it simply the fault of the scammers abusing the system? Do users and platform providers have a responsibility to reduce the risk of abuse? If so, how might this be accomplished?
You have now seen some techniques for identifying and avoiding scams. How can the social media–using general public be better educated to avoid online scams such as like farming and clickbait?
Have you personally encountered like farming? Have you reviewed your activity log? Have you ever liked a post that has turned bad?
What role should platform providers play in social discourse?Do these technology companies have an obligation to understand the impacts they are having on society? Do they have a responsibility to participate?
How might the information bubble effect be overcome?What technological and social changes might be needed to mitigate algorithmic self-reinforcement?
Have you personally experienced the information bubble effect? How would you know if you did? What was the topic?
Using your spreadsheet software of choice, create a graph/figure that effectively visualizes the statistics/changes you consider most important.
How have the numbers changed since April 2016?Which categories seem to draw most attention in social networks? Why?
As a team, interpret these numbers. What is striking/important about these statistics?
Search the web for the most up-to-date statistics.Try to find the number of “likes” for pages that interest you most.
As Campus Travel expands its web presence, the importance of tracking what the competitors are doing has become very important. This includes making sure Campus Travel tracks the prices of packages and services that its closest competitor offers. To do so, a database must be created to track this
Campus Travel is currently evaluating the possibility of using online spreadsheet software as opposed to the traditional locally installed spreadsheet application.There are a variety of issues involved in this decision.The company wants you to investigate the possibilities that are currently
Describe an example of viral marketing that you have experienced.
Describe the pros and cons of collaborating with colleagues over the web. What is useful about this form of collaboration? What is difficult?
Have you listened to or watched a webcast (or podcast)?If so, describe your experience. If not, why?
Search the web for public relations blunders involving social media. How did the companies in question react? In your opinion, were the reactions effective?Why or why not?
Describe an application or service you would like to be able to use on the web that is not yet available.Describe the potential market for this application or service. Forecast how long you believe it will take before this will occur.
Envision and describe general features of web 3.0 applications. Describe a feature you would like to see in the next version of the web.
Find an article you can contribute to on a wiki page. What do you like or dislike about this process? What would encourage you to contribute more to the wiki? Why?
Have you ever blogged? If so, what did you like or dislike about the experience? What do you see for the future in blogs?
Visit Google Drive (drive.google.com) and Microsoft Office Online (products.office.com/officeonline).Compare and contrast the features of each productivity suite. Which suite would you choose to use, and why?
Search the web for a social networking site that you have not heard about before. Describe the target users of this online social network. Are the features of this site different from those you are familiar with? If so, describe those features. If not, describe common features.
Go to Amazon’s Mechanical Turk website (www.mturk.com). Which of the HITs do you think could be completed using a computer, and which could not? Why?
Go to www.programmableweb.com. List some interesting mashups you find. What factors do you think make a good mashup website?
Visit a popular social network (such as Facebook).What features entice you to visit such site repeatedly?Do you have an account in an online social network? If yes, why? If no, what is keeping you from having such account? Is there any content you definitely would or would not post on such a site?
Match the following terms with the appropriate definitions:i. Microblog ii. Asynchronous iii. Metadata iv. Social networking v. Peer production vi. Social software vii. webcasts viii. Folksonomy ix. Network effect x. Bloga. Web-based applications embodying core web 2.0 values such as collaboration
______________ communication is when people are all meeting at the same time or in real time.A. Synchronous B. Asynchronous C. Instantaneous D. None of the above
______________ is using the network effect to increase brand awareness.A. Brand marketing B. Shared marketing C. Social marketing D. Viral marketing
A wiki ______________.A. allows users to add content B. allows users to revert edits C. allows anyone to read content D. allows all of the above
Webcasts are also known as ______________.A. podcasts B. blogcasts C. radiocasts D. weblogs
______________ is the process of creating an online diary made up of chronological entries.A. Wikiing B. Tagging C. Blogging D. None of the above
Successful enterprise-oriented social media initiatives consider ______________.A. organizational culture B. organizational hierarchies C. technological inertia D. all of the above
The process of adding metadata such as latitude and longitude to pictures, videos, or other content is called ______________.A. adding geodata B. location tagging C. geotagging D. tagging
Tagging is adding ______________ to content such as maps, pictures, or web pages.A. metadata B. comments C. blogs D. knowledge
Microblogging is used primarily for ______________.A. creating an online text diary B. providing location information C. short status updates D. customer support functions
Collective intelligence is based on the notion that distributed groups of people with a divergent range of information and expertise will be able to outperform the capabilities of ______________.A. crowds B. customers C. individual experts D. virtual teams
How can organizations plan for social media disasters?
Why can social media be both a blessing and a threat for organizations?
Why is organizational culture an important factor in enterprise-oriented social media initiatives?
How can organizations use social networking to connect with their customers?
Explain what is meant by crowdsourcing and how the web is enabling this form of collaboration.
What is a wiki? Why would an organization want to implement a wiki?
How can social bookmarking and social cataloging help in an organization’s knowledge management efforts?MyMISLab
How can social software enhance communication?
Why is using social media an important factor for attracting and retaining employees?
How can social software help harness the wisdom of the crowd?
What capabilities will define the web of the future?
What are mashups? How do they enable social media applications?
What are virtual teams, and how do they help to improve an organization’s capabilities?
Think about an innovative business model you could “clone”and launch in a particular market. Which factors (such as cultural, geographic, legal, and so on) would be most important to adapt for this market? Which factors would be least important? Why?
What types of business models are easiest to clone? What types are hardest to clone? Why? Give a specific example of each.
Rocket Internet has been accused of killing innovation. Is the practice of copying business models and selling them back to the original ethical? Why or why not?
Do you think that capturing usage data for performing web analytics is an invasion of privacy? Why or why not?
Think of an online service (not retail) that you use frequently.How could this company use web analytics data to improve its website and positively affect its business?
Why do you think Omniture services were so popular, given the time period in which the company was founded?
Using your spreadsheet software of choice, create a graph/figure that effectively visualizes the statistics/changes you consider most important.
How have the numbers changed? Which industries seem to be most interested in online advertising?Why?
As a team, interpret these numbers. What is striking/important about these statistics?
Search the web for the most up-to-date statistics.
As Campus Travel is new to EC, the management suggests following a stepwise approach for using the Internet to conduct business. Before using the Internet for conducting transactions, the managers recommend setting up a site that provides information to customers.Part of this informational site is
Campus Travel has recently found that its Internet connections between offices are becoming slow, especially during certain periods of the day. Since all the online traffic is maintained by another company, an increase in bandwidth requires a formal approval from the general manager. The IS manager
When you shop online, is sales tax a criterion for you?Do you try to purchase goods where you do not have to pay sales tax? If you would have to pay sales tax for everything you buy online, would that change your online shopping behavior?
Have you ever used a mobile, wireless device such as a smartphone for online shopping? If so, what did you like or dislike about it? In what ways could your shopping experience be made better? If you have not used a mobile device for shopping, what prevented you from doing so? What would have to
Describe your experiences in online shopping. How did you pay for your purchases? What information did you have to reveal to the merchant? Did you feel comfortable giving out that information?
Compare three different search engines. What tips do they provide to improve a page’s rankings? How much does it cost to advertise a page on their results pages?If you were a company, could you think of any situation where you would pay almost any amount to have the first listing on the first
Visit the following services for comparison shopping:BestBookBuys (www.bestwebbuys.com/books), Bizrate (www.bizrate.com), and mySimon (www.mysimon.com). These companies focus on aggregating content for consumers. What are the advantages of these websites? What does the existence of such sites mean
What is it about a company’s website that draws you to it, keeps you there on the site longer, and keeps you coming back for more? If you could summarize these answers into a set of criteria for websites, what would those criteria be?
Search the web for a click-and-mortar company that is using multichannel retailing and a company that is using cross-channel or omni-channel retailing. How do the customer interactions with those companies differ?Which company would you rather purchase from?Why?
Search the web for a company that is purely webbased.Next, find the website of a company that is a hybrid (i.e., the company has a traditional brick-andmortar business plus a presence on the web). What are the pros and cons of dealing with each type of company?
Visit Alaska Airlines’s website (www.alaskaair.com)for real-time pricing and test the custom messenger bag builder at www.timbuk2.com. How have Internet technologies improved over the years?
Visit www.firstgov.gov. What kind of services do you see that would help you? What services would you use? What areas are missing?
Match the following terms with the appropriate definitions:i. Click-through rate ii. Reintermediation iii. web analytics iv. Paid inclusion v. Conversion rate vi. Long tails vii. Click fraud viii. Search engine optimization ix. E-government x. Group buyinga. Special volume discounts negotiated with
According to the Internet Tax Freedom Act, e-tailers ______________.A. have to collect sales tax from all customers regardless of their location B. have to collect sales tax based on the place of the customer’s residence C. have to collect sales tax based on the prevalent tax rate at the
In order to minimize fraud, e-tailers look for anomalies in ______________.A. e-mail addresses provided B. shipping and billing addresses C. transaction patterns D. all of the above
Trying to “outsmart” a search engine to improve a page’s ranking is known as ______________.A. rank enhancement B. SEO C. search engine hacking D. Google fooling
Offering the customer different (independent) touchpoints, such as a retail store and a catalogue is referred to as ______________.A. mixed-channel retailing B. cross-channel retailing C. omni-channel retailing D. multichannel retailing
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