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principles information systems
Information Systems Today Managing The Digital World 8th Edition Joseph Valacich, Christoph Schneider - Solutions
______________ reflects the percentage of users for whom a particular page is the only page visited on the website.A. Bounce rate B. Exit rate C. Click-through rate D. Conversion rate
Business models based on catering to niche markets in addition to (or instead of) purely selling mainstream products are said to center on the ______________.A. far ends B. long ends C. niches D. long tails
The ability to sell products directly to the end customers, without the need for distributors or retailers, is called ______________.A. disintermediation B. disintegration C. reintegration D. reintermediation
______________ are those companies that operate in the traditional, physical markets and do not conduct business electronically in cyberspace.A. Brick-and-mortars B. Click-onlys C. Both A and B D. Dot-coms
EC is the exchange of ______________ among firms, between firms and their customers, and between customers, supported by communication technologies and, in particular, the Internet.A. goods B. services C. money D. all of the above
How does net neutrality pose a threat to EC?
How does taxation pose a threat to EC?
Compare and contrast online banking and online brokerage.
What is showrooming, and how has it affected offline retailers?
Describe m-commerce and explain how it is different from regular EC.
Describe the differences between SEO, search marketing, and sponsored search.
What is the online consumer’s hierarchy of needs, and why is it important for e-tailers?
Describe the benefits and drawbacks of e-tailing.MyMISLab
Describe social commerce and explain how companies can leverage consumers’ social networks.
Describe the effects of disintermediation.
Compare and contrast the click-only and the bricks-and clicks approaches to conducting business online.
What are the primary forms of e-government?Provide examples for each.
What is EC, and what different approaches to competing in cyberspace do companies use?
What are the implications of the dark web for individuals?Companies? Governments?
Should more effort be expended to enable wider access to the dark web? Why or why not?
What infrastructure components are most important for providing the surface web to the public users of the Internet?
If you had a startup tech company, would you use AWS? List advantages and disadvantage and explain your rationale.
Why has Amazon been so successful in so many different areas? List specific examples of how it has generated and maintained competitive advantages. Is it unstoppable? In what areas has it been less successful?
Is Amazon too successful? If so, what should be done? If not, why not? Give specific examples to justify your position.
Using your spreadsheet software of choice, create a graph/figure that effectively visualizes the statistics/changes you consider most important.
As a team, discuss how these numbers may look in 5 years and 10 years. What changes have to be made to the global networking infrastructure? What issues and opportunities do you see arising?
As a team, interpret these numbers. What is striking/important about these statistics?
Search the web for the most up-to-date statistics.
Campus Travel seems to be growing quite rapidly.Now it has franchises in three different states, totaling 16 locations. As the company has grown tremendously over the past few years, it has become increasingly difficult to keep track of the areas of expertise of each travel consultant; often,
You have recently landed a part-time job as a business analyst for Campus Travel. In your first meeting, the operations manager learned that you are taking an introductory MIS class. As the manager is not very proficient in using office software tools, he is doing all frequent-flier mileage in two
Using a search engine, enter the key phrase “voice over IP providers.” Who are the large vendors in this industry? What type of solutions do they offer to their clients? Does any vendor suit your communication needs?
Research the web for service-level agreements of two different providers of cloud services and compare these based on availability, security, and privacy. How do the agreements differ? Are the agreements reasonable?Which provider would you select for your cloud infrastructure if you were to start a
Interview an IS professional about cloud computing.Does this professional have a preference for public versus private clouds? Additionally, find out what data he or she would most likely entrust to a public cloud.
Are you using any services offered in the cloud? If so, what service model is offered by your provider? If not, what are your primary reasons for not using services offered in the cloud?
Research the web for an example of a startup using a cloud infrastructure. What were the main reasons for choosing a cloud infrastructure? What alternatives did the startup have?
Using information on the web, find (or try to estimate)your computer’s energy consumption. What are ways to reduce your computer’s energy consumption?
How does hardware and software obsolescence affect your life? Give examples of experiences with outdated hardware or software. How did you deal with these situations?
Do you have your own website with a specific domain name? How did you decide on the domain name? If you don’t have your own domain, research the possibilities of obtaining one. Would your preferred name be available? Why might your preferred name not be available?
Scan the popular press and/or the web for clues concerning emerging technologies for computer networking.This may include new uses for current technologies or new technologies altogether. Discuss as a group the “hot” issues. Do you feel they will become a reality in the near future? Why or why
Using the web, find information about archiving your data. What options are available? What are the advantages and disadvantages of each option?
Interview an IS professional about IS infrastructure.Which infrastructure components does this professional regard as most important? Why?
How do software programs affect your life? Give examples of software from areas other than desktop computers.Are the uses for software increasing over time?
Which applications are mission-critical for an online retailer? For a bank? Justify your assessment.
Take a look at the website of an online retailer. Which pieces of content are likely assembled from data stored in databases?
Match the following terms with the appropriate definitions:i. Utility computing ii. Service-level agreement iii. System software iv. Software as a service v. Voice over IP vi. Cloud computing vii. Bandwidth viii. Server ix. Planned obsolescence x. Scalabilitya. The incorporation of a life span into
Large-scale computing problems can be solved using ______________ computing.A. grid B. utility C. cloud D. edge
For the most flexibility in the use of computing resources, companies choose a(n) ______________ provider.A. utility computing B. software as a service C. platform as a service D. infrastructure as a service
In cloud computing, services are typically offered using ______________.A. private clouds B. heterogeneous grids C. a utility computing model D. edge computing
The ability to adapt to increases or decreases in demand for processing or storage is referred to as ______________.A. adaptability B. flexibility C. scalability D. agility
All of the following are correct domain suffixes except A. .edu —educational institutions B. .gov—U.S. government C. .neo—network organizations D. .com—commercial businesses
Which of the following is the protocol of the Internet?A. URL B. HTML C. TCP/IP D. ARPA
Magnetic tape is typically used for ______________.A. storing operational data B. backing up critical data C. maintaining customer records D. archiving data
Engineering drawings are typically prepared using ______________.A. mainframes B. servers C. personal computers D. workstations
Which of the following is not a consequence of lack of availability, performance, or security?A. loss of managerial oversight B. loss of business C. loss of trust D. loss of goodwill
All of the following are examples of infrastructure components except A. hardware B. system software C. data centers D. applications
Describe why green computing has become so important to modern organizations.
Describe what is meant by the term IP convergence.
Define grid computing and describe its advantages and disadvantages.
Describe the characteristics of the cloud computing model.
What are the problems associated with software obsolescence?
What are URLs, and why are they important to the World Wide Web?
What is the World Wide Web, and what is its relationship to the Internet?MyMISLab
What are the major types of networks?
How does computer networking work?
What are the distinguishing characteristics of different storage media?
For which purposes are data stored in organizations?
Describe the key functions of system software.
How do databases support organizational business processes?
How do applications support organizational business processes?
Discuss whether and how Netflix or Amazon can continue to grow their business and revenues in the streaming video market.
Paid programming from cable companies still largely follows the model it has been following for the past few decades.How will technology and the public’s appetite for ondemand, streaming video change the cable television industry in the coming years?
In what ways has technology enabled the transformation and destruction of the traditional video rental industry?
How might Groupon leverage technology to strategically create a competitive advantage?
What are the key components of Groupon’s current business model?
How have information systems enabled new, interesting business models like that of Groupon?
Using your spreadsheet software of choice, create a graph/figure that effectively visualizes the statistics/changes you consider most important.
How have the numbers changed? Will there be other important players in the search engine market?
As a team, interpret these numbers. What is striking/important about these statistics? How do the numbers compare to your own search behavior?
Search the web for the most up-to-date statistics about the search engine market.
To understand the assets in Campus Travel, the IS manager has asked you to design a database that would be able to store all the assets. Your manager asks you to do the following:■■ Create a new blank database called asset.mdb.■■ Create a new table called “assets” in the asset database
The cost of maintaining information systems is high for Campus Travel. You have been assigned to evaluate the total cost of ownership (TCO) of a few systems that are currently in use by Campus Travel employees.Take a look at the TCO.csv file to obtain the list of systems that are in use and the
What are the benefits of open innovation? For an organization, why may open innovation be problematic?
Identify examples not discussed in the chapter of radical innovations that successfully displaced or marginalized an industry or technology.
Why shouldn’t every organization deploy innovative information systems? What are some of the recommended characteristics of an organization that are necessary for that organization to successfully deploy innovative technologies?
Find and describe an example not discussed in this chapter that demonstrates the successful application of a platform-based business model.
Find and describe an example not discussed in this chapter that demonstrates the transition from a product-based to a service-based business model.
Find and describe an example not discussed in this chapter that demonstrates the use of multiple types of innovation.
Find and describe an example not discussed in this chapter that demonstrates the freemium revenue model.
Go to Amazon.com’s affiliate site. How does affiliate marketing at Amazon.com work? How do Amazon.com’s business partners get paid? Who can sign up for this service?
Using a business or organization that you are familiar with, analyze the organization’s business model, including its customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure.
Using a company or organization that you are familiar with, map its various business processes into a value chain.
Of the five competitive forces presented in the chapter(Porter’s model), which is the most significant for an organization in terms of making IS investment decisions?Why? Which is the least significant? Why?
Identify a company utilizing the distinct competitive strategies shown in Figure 2.11; provide evidence to support your selection.
Using your own life, contrast several structured versus unstructured decisions that you regularly have to make.
Using a business or organization that you are familiar with, contrast the operational, managerial, and executive levels by contrasting each level’s typical activities, types of decisions, and information needs.
Match the following terms with the appropriate definitions:i. value chain analysis ii. freemium iii. managerial level iv. value chain v. disruptive innovation cycle vi. sharing economy vii. platform viii. open innovation ix. radical innovation x. operational levela. A business model that enables
A supervisor’s having to decide when to reorder supplies or how best to allocate personnel for the completion of a project is an example of a(n)______________ decision.A. structured B. unstructured C. automated D. delegated
At the ______________ level of the organization, functional managers (e.g., marketing managers, finance managers, manufacturing managers, and human resource managers) focus on monitoring and controlling operational-level activities and providing information to higher levels of the organization.A.
The revenue model involving the referring of customers to another business is called ______________.A. referral marketing B. Internet marketing C. affiliate marketing D. ad marketing
What is the process of choosing, matching, executing, and assessing innovative technologies called?A. environmental scanning B. disruptive innovation cycle C. strategic planning D. none of the above
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