Business Ethics Ethical Decision Making And Cases 10th Edition O. C. Ferrell, John Fraedrich, Ferrell - Solutions

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A licia’s pet fish died yesterday. She went shopping.
U nfortunately, your order of plastic marmot figurines cannot be delivered before August 14.
H e distributed annual reports to the audience bound in red and green covers.
A new photocopier is needed by the employees in our office.
The correspondence was sent by Penelope Anderson, the general manager of Terrapin Marmot Figurines, Ltd., on 1/24/19.
The company’s address is 2334 South Ripley Road, Terrapin, Texas, 79555.
The correspondence was sent to Bill Cleary, the company’s financial manager, with a copy to company president Natalie Henstrick.
The correspondence is about the possibility that Terrapin Marmot may invest in Rockwallen Investment’s family of mutual funds.
The memo was typed by Anderson’s secretary, Leslie King; the email was typed by Penelope Anderson.
There is an enclosure (memo) or attachment (email) of financial figures for the fall quarter.
The letter was sent on company letterhead by Penelope Anderson, the general manager of Terrapin Marmot Figurines, Ltd.
The company’s address is 43 Oak Valley Road, Terrapin, Texas, 79555.
The letter was sent on Jan. 23, 2019, to Delwan Kuthrapalli, the president of Rockwallen Investments Limited, at 223 Earnshaw Place, Frankvale, Ohio, zip code 44733.
The letter is about the possibility that Terrapin Marmot may invest in Rockwallen Investment’s family of mutual funds.
The letter was typed by Anderson’s secretary, Leslie King.
Terrapin Marmot’s 2018 annual report has been included as an enclosure.
Letters go to people outside your organization.
Memos go to people inside your organization.
Business letters are written in full-block style (non-indented paragraphs, space between paragraphs).
The body of memos also follows full-block style.
Business correspondence is always concise and to the point.
Give the news or make the request in the first paragraph of the letter;
Follow up with details of what the recipient has to do; and
Close on a friendly, courteous note.
Find something the recipient will agree with (the “nod,” the “buffer,” or common ground).
State what the customer or client asked for.
Give concrete and specific details showing why you can’t do what the recipient is asking but without saying a direct “no.”
Avoid negative language such as “unfortunately” or “however” that points back to what you aren’t doing.
Make an apology and/or expression of regret a part of your letter whenever such an approach is clearly called for.
Offer a sweetener or alternative if possible.
Close on a courteous, friendly, constructive note.
1. On the next page is a letter from Oceanic Airways to a customer whose luggage was lost for a week. The customer requested money to cover expenses that arose because his luggage had been lost. Those expenses included an electric razor, some new clothing, a new suitcase, and even$100 for a new
You want former Harvard University Professor Michael Ignatieff to speak to your community group. You know Ignatieff has written and spoken extensively on human rights, but you also know he is a very busy man. How, using AIDA, could you persuade this in-demand speaker to come to your city?
You are a store owner in downtown Terrapin. You have noticed that your business has fallen 20 percent since the city began a new, tougher approach to controlling parking in the downtown core. If business falls any more, you could be out of business. Write a persuasive AIDA letter to the city
You are running a telethon to benefit a children’s charity. Using AIDA, write an appeal to a local business seeking donations to the telethon. Be specific about what charity you are writing for and the company to which you are writing.
You live on Maple Street, which is riddled with potholes to the point that drivers and pedestrians are now at risk. In fact, within the past week, a van and a car collided after the car driver swerved to avoid a large pothole. The driver of the car, Sam Parsons, suffered a broken arm and facial
List the specific skills and qualities the employer is looking for. Do you have these skills?
Make a second list detailing all your education, experience, skills, and qualities that might be relevant.
Match the two lists and rank items. Which are the strongest and weakest points in your favor? Which are the most important skills and qualities to the employer?
Make a point-form outline of your cover letter. Which skills, qualities, and knowledge will you highlight?
Write a one-page cover letter, using the AIDA pattern, applying for the job, making up the details you need to make your letter persuasive.
Exchange this letter with a fellow student who has also done the exercise and apply the same critical analysis to that letter.
Finally, when you get your peer-edited letter back, rewrite it based on the comments from your fellow student that you think are justified.
B ring to class three or four brochures on a variety of topics. Form into teams of two or three, each team with five brochures. Analyze the five brochures based on AIDA , attractiveness, dynamism, effectiveness, and use of logos, pathos, and ethos. Rank them from best (1) to worst(5). Then have a
Y ou and one or two other students have created a company that offers a new, totally imaginary product or service. Imaginary means it’s something never seen before, like vacations to Alpha Centauri or a perpetual-motion machine. Let your imagination go wild! Using the brochure-making capabilities
A nnoyed because full buses continually pass you by when you’re trying to get to class on time? Think the cafeteria food needs to be improved?Give a two- or three-minute talk about an issue or problem for students or anyone. Choose a topic that you feel passionate about, something you believe
G ive a two- or three-minute “teaching” talk about some aspect of business communication: it could be a talk on being concise, being coherent, the correct use of colons, avoiding comma splices, proper business letter format, how to write a news release, the ideal cover letter—any topic from
Get into groups of three or four, pick a topic that interests all of you (or most of you), and prepare a six- to eight-minute group talk on the topic, using all the techniques discussed in this chapter.
1. What are the two basic types of informal report?
2. What are the parts of a progress report?
3. What are the parts of a problem-solving report?
4. What are the differences between the “direct” and “indirect” formats?
5. What are the parts of an incident report?
6. What are the parts of a proposal report?
1. Progress report exercise: Write a progress report on a major class assignment you are currently working on. If the assignment is an essay or report, include a tentative outline of the paper.
2. Incident report exercise: You are the production manager for a pulpand-paper company. Due to an employee’s error, a large spill of mercury-laced water has been released into the river that runs next to your plant. Write an incident report of one to one and a half pages describing how the
3. Problem-solving report exercise: You are the manager of a fast-food restaurant.Lately, you’ve noticed that the lines at the service counter have grown unacceptably long, and some customers are getting frustrated—this is a “fast-food” restaurant, after all. Write a short (one to two
1. What is the writing style of a formal report?
2. What are the three parts of a formal report?
3. What is the letter of authorization? What information does it contain?
4. What is the letter of transmittal? What information does it contain?
5. What is the executive summary?
6. What is the difference between the direct and indirect report formats?
7. What differences are there between a report’s conclusions and its recommendations?
8. What sorts of information go into the appendices?
The Campus Committee on Sustainability (CCS) of your university or college has sent out a Request for Proposal for a report of about 12–15 pages to improve the university’s eco-friendliness by reducing energy use, curbing carbon emissions, or just generally any project that would make the
You are a company that specializes in designing websites. In teams of three or four, write a formal report of no more than 22 pages following the report format and writing style we’ve discussed.Subject of your report: you have been commissioned to analyze two or three websites based on one of the
Obtaining quotes for mobile application development, bike-storage facility construction, wholesale bike and helmet purchases, and one year of advertising costs.
To determine student demand for an extensive bike-sharing program, we designed and conducted a university-wide survey of students, faculty, and staff distributed through campus email. Our survey consisted of nine questions designed to evaluate the current state of campus commuting and whether a
Does Monsanto maintain an ethical culture that effectively responds to various stakeholders? 256
Compare the benefits of growing GM seeds for crops with the potential negative consequences of using them. 365
How should Monsanto manage the potential harm to plant and animal life from using products such as Roundup? 58
Why do you think Starbucks has been so concerned with social responsibility in its overall corporate strategy? 256
Is Starbucks unique in being able to provide a high level of benefits to its employees? 585
Do you think Starbucks has grown rapidly because of its ethical and socially responsible activities or because it provides products and an environment customers want? 365
Do you think Walmart is doing enough to become more sustainable? 258
What are the ethical issues Walmart has faced? 25
How is Walmart attempting to answer concerns regarding misconduct? 369
How does managing ethical risk in the oil and gas industry relate to reducing accidents? 148
Compare the risks that BP, Exxon, and the fracking industry continue to face in providing an adequate supply of energy? 125
How can ethical leadership help the oil and gas industry to manage risk? 258
What environmental issues does the New Belgium Brewing Company work to address?How has NBB taken a strategic approach to addressing these issues? Why do you think the company has taken such a strong stance toward sustainability? 256
Do you agree that New Belgium’s focus on social responsibility provides a key competitive advantage for the company? Why or why not? 258
Some segments of society contend that companies that sell alcoholic beverages and tobacco products cannot be socially responsible organizations because of the nature of their primary products. Do you believe New Belgium’s actions and initiatives are indicative of a socially responsible
How does the NCAA encourage collegiate football programs to develop a culture of ethics and compliance? 258
Is it a valid criticism that the NCAA is based more on compliance than ethical values? 258
How can student athletes, coaches, and university administrators demonstrate a proactive response to ethics and compliance? 258
How can Google use its power to improve the lives of its stakeholders? 369
Do you feel there is any way Google can respect privacy and yet still maintain its profitability? 584
What are some of the effects government regulation of the Internet might have on Google’s operations? 258
Does Zappos effectively focus on stakeholder happiness, and how does this approach affect the ethical culture? 258
Has Zappos developed long-term relationships with customers and employees that provide a competitive advantage in the purchase of shoes and other products? 582
How has Zappos managed ethical risk, and what are potential ethical risks in the future? 58
How did the corporate culture of Enron contribute to its bankruptcy? 478
Did Enron’s bankers, auditors, and attorneys contribute to Enron’s demise? If so, how? 369
What role did the company’s chief financial officer play in creating the problems that led to Enron’s financial problems? 478
On the basis of Home Depot’s response to environmental issues, describe the attributes of this stakeholder. Assess the company’s strategy and performance with environmental and employee stakeholders. 589
How is Home Depot working toward reducing its weaknesses to increase its stakeholder orientation? 478
How do Ponzi schemes and pyramid schemes differ? How are they similar? 288
Why are white-collar criminals such as Madoff able to carry out their schemes for so long when similar types of fraud often collapse at an early stage? 571

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Business Ethics Ethical Decision Making And Cases 10th Edition O. C. Ferrell, John Fraedrich, Ferrell - Solutions

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